SlideShare une entreprise Scribd logo
1  sur  19
Effective eMarketing
Strategies for Your Club
   2010 Bangkok Annual Conference

          Goh Wei Koon DTM
Immediate Past District Governor 2009/2010
               District 80
What is eMarketing?

• eMarketing is Electronic Marketing.

• Applying marketing principles and techniques via
  electronic media, mainly the Internet.

• Process of marketing a brand using the Internet.
Elements of eMarketing

                      Websites

    Social Media                    Web
                                  Statistics




Webinars,
                     eMarketing         Advertising
Podcasts




      Direct Mails                 Affiliate
                                  Programs
                      Search
                      Engines
Developing Your Plan

                        eMarketing Plan

Targets & Goals      Planning Tools            Implementing
• Customers       • Website               • Create a database
• Goals &         • Direct Marketing      • Create communication
Objectives        • Indirect Marketing    campaign
                  • E-Commerce            • Decide on formats &
• Budget
                  • Pay-Per-Clicks
                             Clicks       designs
• Resources       campaigns
                                          • Using mass mailing
• Capabilities    • Direct emails
                                          Software
                  • Online Advertising
                  • Web PR                • Using autoresponders
                  • Viral Marketing       • Using web analytical
                  • Social Media          tools
                  • Search Engines        • Monitor & track results
Tip 1: Get a Club Website
Club Websites

Some Examples for Discussions:
• Toastmasters Club of Singapore
• Thai Airways Toastmasters Club
• Kowloon Toastmasters Club
• Free Toast Host
Tip 2: Include Web Statistics
Analysing Your Web Stats
Free Web Statistics

Some Analytics Engines that you can install:
• Google Analytics

• Stat Counter

• OneStat.com

• SiteMeter
Tip 3: Email Marketing

• A form of direct marketing which uses electronic
  mean to deliver messages
• Oldest and most powerful of all emarketing tactics
• Extremely cost effective and low cost per contact
• Highly targeted
• Customisable
• Completely measureable
Email Marketing Service
Free Email Marketing Services

Some Email Marketing Services include:
• Mail Chimp – up to 500 contacts

• Simply Cast – up to 750 contacts

• Send Blaster – up to 100 contacts
Tip 4: Develop a eNewsletter
Tip 5: Include Relevant Keywords
Search Engine Optimisation (SEO)

• SEO is key to harnessing power of Natural
  Search
• Users find what they need primarily via search
• Listed on major search engines
• Listed high up enough to be seen
• Identify key phrases to target
• Build links to search engine spiders
Keywords Analysis


• Google Adwords

• Keywords Performance Chart / Data
Tip 6: Get a Facebook Group
Increase Social Media Presence

Social Network Sites that you can build:
• Facebook
• Linkedin
• Twitter
• Plaxo
• Xing
Contact Info:


Email:   wkgoh@singnet.com.sg

Skype:   gohweikoon

MSN:     ah_gu@hotmail.com

Contenu connexe

Tendances

Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyAmir Samakar
 
Digital marketing 3dottechnologies
Digital marketing 3dottechnologiesDigital marketing 3dottechnologies
Digital marketing 3dottechnologiespani rao
 
Best Digital Marketing Companies-Services in Pune | 3DOT Technologies
Best Digital Marketing Companies-Services in Pune | 3DOT TechnologiesBest Digital Marketing Companies-Services in Pune | 3DOT Technologies
Best Digital Marketing Companies-Services in Pune | 3DOT TechnologiesShrikant Ingle
 
Seminar digital-marketing [What is Digital Marketing and it's scope]
Seminar digital-marketing [What is Digital Marketing and it's scope]Seminar digital-marketing [What is Digital Marketing and it's scope]
Seminar digital-marketing [What is Digital Marketing and it's scope]Crazyonweb
 
Digital marketing overview 2021
Digital marketing overview 2021Digital marketing overview 2021
Digital marketing overview 2021Digital Shende
 
Email Marketing Secrets Of The Inbox - Tech Thursdays Series
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesEmail Marketing Secrets Of The Inbox - Tech Thursdays Series
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesRob Ainbinder
 
Lead generation presentation by THRiVE! Media Group
Lead generation presentation by THRiVE! Media GroupLead generation presentation by THRiVE! Media Group
Lead generation presentation by THRiVE! Media GroupKyle Patterson
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital MarketingAkshay Jingare
 
Search Engine Marketing Presentation
Search Engine Marketing PresentationSearch Engine Marketing Presentation
Search Engine Marketing PresentationPaul Clark
 
Digital Marketing Trend 2018
Digital Marketing Trend 2018Digital Marketing Trend 2018
Digital Marketing Trend 2018Priya Singh
 
How To Use Email Marketing (1)
How To Use Email Marketing (1)How To Use Email Marketing (1)
How To Use Email Marketing (1)robinezell
 
Digital Marketing /ISEES
Digital Marketing /ISEES Digital Marketing /ISEES
Digital Marketing /ISEES PranaliMore11
 
Power point presentation on Digital Marketing
Power point presentation on Digital MarketingPower point presentation on Digital Marketing
Power point presentation on Digital MarketingPriya Singh
 

Tendances (19)

Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Digital marketing 3dottechnologies
Digital marketing 3dottechnologiesDigital marketing 3dottechnologies
Digital marketing 3dottechnologies
 
Best Digital Marketing Companies-Services in Pune | 3DOT Technologies
Best Digital Marketing Companies-Services in Pune | 3DOT TechnologiesBest Digital Marketing Companies-Services in Pune | 3DOT Technologies
Best Digital Marketing Companies-Services in Pune | 3DOT Technologies
 
Seminar digital-marketing [What is Digital Marketing and it's scope]
Seminar digital-marketing [What is Digital Marketing and it's scope]Seminar digital-marketing [What is Digital Marketing and it's scope]
Seminar digital-marketing [What is Digital Marketing and it's scope]
 
Digital marketing overview 2021
Digital marketing overview 2021Digital marketing overview 2021
Digital marketing overview 2021
 
Digital marketing - intro
Digital marketing - introDigital marketing - intro
Digital marketing - intro
 
Email Marketing Secrets Of The Inbox - Tech Thursdays Series
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesEmail Marketing Secrets Of The Inbox - Tech Thursdays Series
Email Marketing Secrets Of The Inbox - Tech Thursdays Series
 
Lead generation presentation by THRiVE! Media Group
Lead generation presentation by THRiVE! Media GroupLead generation presentation by THRiVE! Media Group
Lead generation presentation by THRiVE! Media Group
 
Optimize your Website
Optimize your WebsiteOptimize your Website
Optimize your Website
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital Marketing
 
Social media2
Social media2Social media2
Social media2
 
Search Engine Marketing Presentation
Search Engine Marketing PresentationSearch Engine Marketing Presentation
Search Engine Marketing Presentation
 
Digital Marketing Trend 2018
Digital Marketing Trend 2018Digital Marketing Trend 2018
Digital Marketing Trend 2018
 
What is digital marketing
What is digital marketingWhat is digital marketing
What is digital marketing
 
Week1-RPC-DigitalMarketingIntroduction
Week1-RPC-DigitalMarketingIntroductionWeek1-RPC-DigitalMarketingIntroduction
Week1-RPC-DigitalMarketingIntroduction
 
How To Use Email Marketing (1)
How To Use Email Marketing (1)How To Use Email Marketing (1)
How To Use Email Marketing (1)
 
Internet Marketing Basics
Internet Marketing BasicsInternet Marketing Basics
Internet Marketing Basics
 
Digital Marketing /ISEES
Digital Marketing /ISEES Digital Marketing /ISEES
Digital Marketing /ISEES
 
Power point presentation on Digital Marketing
Power point presentation on Digital MarketingPower point presentation on Digital Marketing
Power point presentation on Digital Marketing
 

Similaire à Effective eMarketing Strategies for Your Club Success

E-Commerce and Digital Marketing Wilson Lecture 1 .pptx
E-Commerce and Digital Marketing  Wilson Lecture 1 .pptxE-Commerce and Digital Marketing  Wilson Lecture 1 .pptx
E-Commerce and Digital Marketing Wilson Lecture 1 .pptxssuser8afefa
 
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTU
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTUDigital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTU
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTUHR Mukul Gupta
 
Introduction digital marketing.pptx
Introduction digital marketing.pptxIntroduction digital marketing.pptx
Introduction digital marketing.pptxlakshmanusha
 
2017 Internet Marketing Strategy
2017 Internet Marketing Strategy2017 Internet Marketing Strategy
2017 Internet Marketing StrategyLoebig Ink, LLC
 
Digital Marketing
Digital MarketingDigital Marketing
Digital MarketingVenuGumpena
 
Web Marketing Career Presentation
Web Marketing Career PresentationWeb Marketing Career Presentation
Web Marketing Career PresentationThe Net Impact
 
It takes more than just a website - Internet Marketing - What Madison Wiscons...
It takes more than just a website - Internet Marketing - What Madison Wiscons...It takes more than just a website - Internet Marketing - What Madison Wiscons...
It takes more than just a website - Internet Marketing - What Madison Wiscons...Superior Web Solutions Inc.
 
E-commerce Marketing & advertising
E-commerce Marketing & advertisingE-commerce Marketing & advertising
E-commerce Marketing & advertisingPriyanka Rana
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy Jeff Bullas
 
How to Develop a Successful Online Marketing Strategy
How to Develop a Successful Online Marketing StrategyHow to Develop a Successful Online Marketing Strategy
How to Develop a Successful Online Marketing StrategySteve Saars
 
Digital marketing audit course
Digital marketing audit courseDigital marketing audit course
Digital marketing audit courseMegha Agrawal
 
ACCELERATED DIGITAL MARKETING PROGRAME 2018
ACCELERATED DIGITAL MARKETING PROGRAME 2018ACCELERATED DIGITAL MARKETING PROGRAME 2018
ACCELERATED DIGITAL MARKETING PROGRAME 2018Stephen Dube
 

Similaire à Effective eMarketing Strategies for Your Club Success (20)

Digital marketing final
Digital marketing finalDigital marketing final
Digital marketing final
 
E-Commerce and Digital Marketing Wilson Lecture 1 .pptx
E-Commerce and Digital Marketing  Wilson Lecture 1 .pptxE-Commerce and Digital Marketing  Wilson Lecture 1 .pptx
E-Commerce and Digital Marketing Wilson Lecture 1 .pptx
 
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTU
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTUDigital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTU
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTU
 
Introduction digital marketing.pptx
Introduction digital marketing.pptxIntroduction digital marketing.pptx
Introduction digital marketing.pptx
 
2017 Internet Marketing Strategy
2017 Internet Marketing Strategy2017 Internet Marketing Strategy
2017 Internet Marketing Strategy
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Web Marketing Career Presentation
Web Marketing Career PresentationWeb Marketing Career Presentation
Web Marketing Career Presentation
 
It takes more than just a website - Internet Marketing - What Madison Wiscons...
It takes more than just a website - Internet Marketing - What Madison Wiscons...It takes more than just a website - Internet Marketing - What Madison Wiscons...
It takes more than just a website - Internet Marketing - What Madison Wiscons...
 
E-commerce Marketing & advertising
E-commerce Marketing & advertisingE-commerce Marketing & advertising
E-commerce Marketing & advertising
 
Digital Marketing 2012
Digital Marketing 2012Digital Marketing 2012
Digital Marketing 2012
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy
 
DreamWorth Solution - SEO Company in Pune
DreamWorth Solution - SEO Company in PuneDreamWorth Solution - SEO Company in Pune
DreamWorth Solution - SEO Company in Pune
 
How to Develop a Successful Online Marketing Strategy
How to Develop a Successful Online Marketing StrategyHow to Develop a Successful Online Marketing Strategy
How to Develop a Successful Online Marketing Strategy
 
Digital marketing audit course
Digital marketing audit courseDigital marketing audit course
Digital marketing audit course
 
Digital marketing 2011
Digital marketing 2011Digital marketing 2011
Digital marketing 2011
 
ACCELERATED DIGITAL MARKETING PROGRAME 2018
ACCELERATED DIGITAL MARKETING PROGRAME 2018ACCELERATED DIGITAL MARKETING PROGRAME 2018
ACCELERATED DIGITAL MARKETING PROGRAME 2018
 
Week12-DBS-ReviewAndPlanningSession
Week12-DBS-ReviewAndPlanningSessionWeek12-DBS-ReviewAndPlanningSession
Week12-DBS-ReviewAndPlanningSession
 
Digital marketing
Digital marketing Digital marketing
Digital marketing
 
Rohit kochhar
Rohit kochharRohit kochhar
Rohit kochhar
 

Plus de Wei Koon GOH, MBA

Sparkline digital marketing plan pitch presentation
Sparkline digital marketing plan pitch presentationSparkline digital marketing plan pitch presentation
Sparkline digital marketing plan pitch presentationWei Koon GOH, MBA
 
"All" You Want to know About How To Judge The Speech Contests
"All" You Want to know About How To Judge The Speech Contests"All" You Want to know About How To Judge The Speech Contests
"All" You Want to know About How To Judge The Speech ContestsWei Koon GOH, MBA
 
Toastmasters Area Governor's roles & responsibilities
Toastmasters Area Governor's roles & responsibilitiesToastmasters Area Governor's roles & responsibilities
Toastmasters Area Governor's roles & responsibilitiesWei Koon GOH, MBA
 
GAP Analysis, Decision Matrix & Affinity diagrams
GAP Analysis, Decision Matrix & Affinity diagramsGAP Analysis, Decision Matrix & Affinity diagrams
GAP Analysis, Decision Matrix & Affinity diagramsWei Koon GOH, MBA
 
Leveraging WSQ for Competency Based Training & Assessments
Leveraging WSQ for Competency Based Training & AssessmentsLeveraging WSQ for Competency Based Training & Assessments
Leveraging WSQ for Competency Based Training & AssessmentsWei Koon GOH, MBA
 
Towards A Holistic Model Of Professional Competence
Towards A Holistic Model Of Professional CompetenceTowards A Holistic Model Of Professional Competence
Towards A Holistic Model Of Professional CompetenceWei Koon GOH, MBA
 
Learning from Australian Qualifications Framework
Learning from Australian Qualifications FrameworkLearning from Australian Qualifications Framework
Learning from Australian Qualifications FrameworkWei Koon GOH, MBA
 
Club Officers Roles & Responsibilities
Club Officers Roles & ResponsibilitiesClub Officers Roles & Responsibilities
Club Officers Roles & ResponsibilitiesWei Koon GOH, MBA
 
Proxy for international conventions
Proxy for international conventionsProxy for international conventions
Proxy for international conventionsWei Koon GOH, MBA
 
District 80 Transition - What's Next?
District 80 Transition - What's Next?District 80 Transition - What's Next?
District 80 Transition - What's Next?Wei Koon GOH, MBA
 

Plus de Wei Koon GOH, MBA (10)

Sparkline digital marketing plan pitch presentation
Sparkline digital marketing plan pitch presentationSparkline digital marketing plan pitch presentation
Sparkline digital marketing plan pitch presentation
 
"All" You Want to know About How To Judge The Speech Contests
"All" You Want to know About How To Judge The Speech Contests"All" You Want to know About How To Judge The Speech Contests
"All" You Want to know About How To Judge The Speech Contests
 
Toastmasters Area Governor's roles & responsibilities
Toastmasters Area Governor's roles & responsibilitiesToastmasters Area Governor's roles & responsibilities
Toastmasters Area Governor's roles & responsibilities
 
GAP Analysis, Decision Matrix & Affinity diagrams
GAP Analysis, Decision Matrix & Affinity diagramsGAP Analysis, Decision Matrix & Affinity diagrams
GAP Analysis, Decision Matrix & Affinity diagrams
 
Leveraging WSQ for Competency Based Training & Assessments
Leveraging WSQ for Competency Based Training & AssessmentsLeveraging WSQ for Competency Based Training & Assessments
Leveraging WSQ for Competency Based Training & Assessments
 
Towards A Holistic Model Of Professional Competence
Towards A Holistic Model Of Professional CompetenceTowards A Holistic Model Of Professional Competence
Towards A Holistic Model Of Professional Competence
 
Learning from Australian Qualifications Framework
Learning from Australian Qualifications FrameworkLearning from Australian Qualifications Framework
Learning from Australian Qualifications Framework
 
Club Officers Roles & Responsibilities
Club Officers Roles & ResponsibilitiesClub Officers Roles & Responsibilities
Club Officers Roles & Responsibilities
 
Proxy for international conventions
Proxy for international conventionsProxy for international conventions
Proxy for international conventions
 
District 80 Transition - What's Next?
District 80 Transition - What's Next?District 80 Transition - What's Next?
District 80 Transition - What's Next?
 

Dernier

In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 

Dernier (20)

In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 

Effective eMarketing Strategies for Your Club Success

  • 1. Effective eMarketing Strategies for Your Club 2010 Bangkok Annual Conference Goh Wei Koon DTM Immediate Past District Governor 2009/2010 District 80
  • 2. What is eMarketing? • eMarketing is Electronic Marketing. • Applying marketing principles and techniques via electronic media, mainly the Internet. • Process of marketing a brand using the Internet.
  • 3. Elements of eMarketing Websites Social Media Web Statistics Webinars, eMarketing Advertising Podcasts Direct Mails Affiliate Programs Search Engines
  • 4. Developing Your Plan eMarketing Plan Targets & Goals Planning Tools Implementing • Customers • Website • Create a database • Goals & • Direct Marketing • Create communication Objectives • Indirect Marketing campaign • E-Commerce • Decide on formats & • Budget • Pay-Per-Clicks Clicks designs • Resources campaigns • Using mass mailing • Capabilities • Direct emails Software • Online Advertising • Web PR • Using autoresponders • Viral Marketing • Using web analytical • Social Media tools • Search Engines • Monitor & track results
  • 5. Tip 1: Get a Club Website
  • 6. Club Websites Some Examples for Discussions: • Toastmasters Club of Singapore • Thai Airways Toastmasters Club • Kowloon Toastmasters Club • Free Toast Host
  • 7. Tip 2: Include Web Statistics
  • 9. Free Web Statistics Some Analytics Engines that you can install: • Google Analytics • Stat Counter • OneStat.com • SiteMeter
  • 10. Tip 3: Email Marketing • A form of direct marketing which uses electronic mean to deliver messages • Oldest and most powerful of all emarketing tactics • Extremely cost effective and low cost per contact • Highly targeted • Customisable • Completely measureable
  • 12. Free Email Marketing Services Some Email Marketing Services include: • Mail Chimp – up to 500 contacts • Simply Cast – up to 750 contacts • Send Blaster – up to 100 contacts
  • 13. Tip 4: Develop a eNewsletter
  • 14. Tip 5: Include Relevant Keywords
  • 15. Search Engine Optimisation (SEO) • SEO is key to harnessing power of Natural Search • Users find what they need primarily via search • Listed on major search engines • Listed high up enough to be seen • Identify key phrases to target • Build links to search engine spiders
  • 16. Keywords Analysis • Google Adwords • Keywords Performance Chart / Data
  • 17. Tip 6: Get a Facebook Group
  • 18. Increase Social Media Presence Social Network Sites that you can build: • Facebook • Linkedin • Twitter • Plaxo • Xing
  • 19. Contact Info: Email: wkgoh@singnet.com.sg Skype: gohweikoon MSN: ah_gu@hotmail.com