Presentations slides on Effective eMarketing Strategies for Club Success, a workshop which I conducted at the 2010 Toastmasters District 80 Annual Convention in Bangkok on May 2010.
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
Effective eMarketing Strategies for Your Club Success
1. Effective eMarketing
Strategies for Your Club
2010 Bangkok Annual Conference
Goh Wei Koon DTM
Immediate Past District Governor 2009/2010
District 80
2. What is eMarketing?
• eMarketing is Electronic Marketing.
• Applying marketing principles and techniques via
electronic media, mainly the Internet.
• Process of marketing a brand using the Internet.
3. Elements of eMarketing
Websites
Social Media Web
Statistics
Webinars,
eMarketing Advertising
Podcasts
Direct Mails Affiliate
Programs
Search
Engines
4. Developing Your Plan
eMarketing Plan
Targets & Goals Planning Tools Implementing
• Customers • Website • Create a database
• Goals & • Direct Marketing • Create communication
Objectives • Indirect Marketing campaign
• E-Commerce • Decide on formats &
• Budget
• Pay-Per-Clicks
Clicks designs
• Resources campaigns
• Using mass mailing
• Capabilities • Direct emails
Software
• Online Advertising
• Web PR • Using autoresponders
• Viral Marketing • Using web analytical
• Social Media tools
• Search Engines • Monitor & track results
6. Club Websites
Some Examples for Discussions:
• Toastmasters Club of Singapore
• Thai Airways Toastmasters Club
• Kowloon Toastmasters Club
• Free Toast Host
9. Free Web Statistics
Some Analytics Engines that you can install:
• Google Analytics
• Stat Counter
• OneStat.com
• SiteMeter
10. Tip 3: Email Marketing
• A form of direct marketing which uses electronic
mean to deliver messages
• Oldest and most powerful of all emarketing tactics
• Extremely cost effective and low cost per contact
• Highly targeted
• Customisable
• Completely measureable
12. Free Email Marketing Services
Some Email Marketing Services include:
• Mail Chimp – up to 500 contacts
• Simply Cast – up to 750 contacts
• Send Blaster – up to 100 contacts
15. Search Engine Optimisation (SEO)
• SEO is key to harnessing power of Natural
Search
• Users find what they need primarily via search
• Listed on major search engines
• Listed high up enough to be seen
• Identify key phrases to target
• Build links to search engine spiders