体系介绍3-攻击体系.ppt

Strategy 整合市场攻击体系

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 点 1 线地产整合推广的由来 ,[object Object],[object Object],[object Object]

一、现场包装 - 说明 ,[object Object],[object Object],[object Object]

现场包装 - 主要内容 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

现场包装 - 案例 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]

二、卖场包装 - 说明 ,[object Object]

卖场包装 - 内容 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

卖场包装 - 案例 2 ,[object Object]

三、样板间包装 ,[object Object]

样板间包装 - 内容 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

样板间包装 - 案例 3 ,[object Object]

四、媒介推广 ,[object Object],[object Object],[object Object],[object Object]

媒介推广 - 案例 4 ,[object Object]

促销卖场包装 - 内容 ,[object Object],[object Object],[object Object],[object Object]

促销卖场包装 - 案例 5 ,[object Object]

5 点 1 线地产整合推广 ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

例： CANNES 康城整合市场攻击策略 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

例 2 ：深圳蔚蓝海岸 2001 年度市场攻击策略 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

例 3 ：武汉金色港湾开盘阶段攻击策略 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

整合市场攻击 - 案例 1 ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

万科四季花城 Wonderland 二期推广策略建议 Strategy Ad. Planning 博思堂 Birthidea 广告 2000 年 4 月 16 日

一、我们的优势还在吗？ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

二、我们目前还有优势吗？ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

三、我们的优势在哪儿？ ,[object Object],[object Object],[object Object],[object Object],[object Object]

四、如何触动美丽？ ,[object Object],[object Object],[object Object],[object Object],[object Object]

建议一现场：假日市场 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

建议二外卖场：万佳 3 个分店（营销媒介） ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

建议三：香港推广 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

建议四：媒介宣传 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

建议五：路牌、侯车亭 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

五、万科四季花城二期年度推广计划 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

六、年度推广费用预算 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

七、第一阶段媒介计划 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

八、第一阶段报纸费用预算 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

万科四季花城三期推广策略 Wonderland Strategy Ad. Planning 【美丽秀 Show 狂欢节】博思堂 Birthidea 广告 . 2000.8.9

一、我们的任务？ ,[object Object],[object Object],[object Object],[object Object],[object Object]

二、潜在目标客户是谁？ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

三、如何让老客户带新客户来？ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

美丽秀 Show 狂欢节 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

四、如何让新客户来？ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

五、媒介计划一览表 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

六、费用预算单 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

七、热点如何不断延续？ ,[object Object],[object Object],[object Object],[object Object],[object Object]

八、准备阶段工作计划 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

本次策略流程 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

万科四季花城 WonderLand 2001 年度品牌攻击战 Brand Ad. Strategy

观点： ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

布局： ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

作战： ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3 月份作战计划： ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 1 ：共建美丽家园 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 2 ： SouFun.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 3 ：进攻华强北 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 4 ：深视健身房 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 5 ： 4 期开盘 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 6 ：春交会 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 7 ： 5 月美少年 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 8 ： Openday ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 9 ： 4 期公开发售 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 10 ：周末大赢家 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 11 ：儿童夏令营 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 12 ：美丽狂欢节 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 13 ：老人美丽特训营 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 14 ：美丽摄影展 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

战术 15 ：深圳航空 ,[object Object],[object Object],[object Object],[object Object],[object Object]

战术 16 ：入伙 2 周年纪念 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

一、创意地产变革 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

体系介绍3-攻击体系.ppt

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体系介绍3-攻击体系.ppt