1. AS FOUNDATION PORTFOLIO Magazines Research

4. VIBE

6. The publication features R&B and hip-hop music artists, actors and other entertainers.

8. Hip-hop has been around for a long amount of period so inspires few of the old generation.

10. Covers not only hip-hop music but politics and culture.

11. It was founded as a newsletter in 1988

13. It also bases it’s target audience on adults of 44 years of age because the magazine covers politics and culture as well as music

15. It was founded by Jules Winnfield

18. VIBE CONTENTS COVER A dark background is used for the contents page, making the rest of the page stand out as cover lines and ‘Contents’ title are in white. Rapper PILES is shown in a mid close up covering half the page wearing loads of jewellery “BLING” and gold teeth. This makes him look more aggressive, specially when he is looking at the camera, straight at the audience. No images are used to show each feature on the magazine. By using dark colours, short details with a mid close up of a rapper matches with the theme of the magazine ‘HIP HOP’ or ‘R&B’ rappers or singers as it shows the dark side of the magazine and the rappers itself and the music they make, are kind off aggressive and the type of audience that would read this type of magazine. There is loads of features shown about guns, murder, death which you can easily tell that this magazine in a sense has a dark side of violence that will be targeted to young teen males, where as it also talks about fashion which targets teen females as they would love getting tips from celebrities to impress the males, so this magazine also shows fashion and things females would be interested in.

19. VIBE DOUBLE PAGE SPREAD As you can see this double page is a continue from the previous double page There is only one picture used on this double page , as this image says more than one thing to the audience. It shows the poverty, the way males are the ones that are in charge. The use of ‘slang’ is used a lot on this magazine, “GONNA”, “WANNA”, “GOIN’ UP” This reflects with the theme of the magazine: rappers, violence, money, jewellery “BLING ” and the genre of the music This image has loads of dark colours showing the danger and how life is living in the “slum” The use of a large amount of dense text is quite unusual in most music magazines but this magazine tell the reader the rapper’s or singer’s life and what they planning to do Each headline is in bold to show the reader when there is a change of story or to automatically attract the reader to that particular story. In this page you can see that publisher focus more on the text than the image as loads of text is shown in this page with only one image covering a third of both pages (double page)

20. XXL FRONT PAGE As you can see, both CAM’RON and THE GAME are in front of the masthead, making them more important than the magazine itself , also the way the reader will always know what magazine it is without having to read the masthead as it’s a well known magazine CAM’RON and THE GAME are shown in a mid-shot/mid close up, occupying the front cover, making the cover lines flow around him. This magazine has short cover lines, only giving specific detail to the reader, attracting the attention with catching phrases that will make them want to read the magazine. As you can see, in this second magazine XXL, the use of (red, white and black) on the magazine’s front page represents the genre of the magazine, which is Hip hop/R&B that uses loads of slang/bad language and sense of clothes and priority of money and luxury as jewellery. The magazine on the right, the rapper (THE GAME) is looking aggressively towards the reader with his fists close to his chin making the reader feel as if he is in control and a mean guy, also making him look tougher and in sort of a gang culture. Where as, the magazine on the left, CAM’RON doesn’t seem aggressive but welcoming towards the reader. This shows that is not all about violence but about success coming from a rapper or singer that was bought up in poverty.

21. XXL CONTENTS PAGE The publisher puts the top rappers of the week or month or the ones that have exclusive stories on the contents page that would make the reader want to know about them in more detail. on this magazine, the contents page uses a plain background and just adding pictures a brief insight of what the magazine has to offer. The publisher uses the same theme ( red, black and white) through out the magazine so it wouldn’t confuse the reader with different colours and to keep representing the genre of the magazine (Hip Hop) On the bottom, the publisher has added a brief information of the latest news or gossip.

22. XXL DOUBLE PAGE SPREAD These are three continues double pages of rapper 50 CENT. The publisher seems to have focus more on the text than the images as you can see the large amount of dense text used with only one image on used each double page which is quite unusual. Dark colours such as black and white is used through out the magazine including the double page, making 50 CENT ‘s story seem sad. The publisher has used close up, mid close up, and mid shot to show 50 Cent in different views depending what the text says about him.

23. THE SOURCE FRONT PAGE The magazine seems to use the same camera shots as ‘The Source’ and ‘Vibe’ to represent the genre of the magazine The colour is not just black, grey, white and red but tend to change the red for different colours depending on the topic of the magazine. Dark colours are also used on this magazine to represent the genre of this magazine as well as the rappers as aggressive, in control.

24. THE SOURCE CONTENTS PAGE The contents page has a simple layout, white background, contents and one artist- Lil Wayne so readers won’t find it confusing to look for the page. The colour scheme of the magazine, white, black, grey and red follow throughout the magazine. This keeps the genre of the magazine showing every time, also not to confuse the readers with different colours. The contents seems to flow Lil Wayne , making him look 3D, which shows the importance of his image.

25. THE SOURCE DOUBLE PAGE SPREAD Still using the colour scheme of the magazine to carry on representing the genre. This shows that a hip hop/rap fan will take it’s time to read and find out the latest news on rappers life. All the hip-hop magazines seem to have one image of an artist with a whole page of text.