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School prospectus 
research 
By Wendy Kamau
1st step 
Before designing my final draft of my school 
prospectus I decided to do some online research 
of other existing school prospectuses. I did this to 
get an overall feel and idea of the layout they had 
and what was included in them.
2nd step 
After looking at images online of school prospectuses I decided 
to go out and look at my school’s sixth form prospectus and 
closely study it.
The school’s logo was placed 
on the left hand side of the 
prospectus which was also a 
common feature in most 
prospectuses 
School’s name is written in 
bold and large letters to attract 
the audience and to remind 
them of what school it is 
Prospectus 
cover analysed 
Nice close-up shot of 
a student which was 
a common concept 
in all prospectuses I 
looked at 
Clearly states that 
its a sixth form 
prospectus so its not 
to be confused 
Students who look 
proud to be a part of 
St Marks attracting the 
audience
Prospectus contents page 
analysed 
A list of all the 
courses available 
for students to 
know what they can 
study which was a 
common feature 
throughout most 
sixth form 
prospectuses. 
A message to the 
parents 
persuading them 
to send their kids 
there which wasnt 
a feature found in 
all prospectuses. 
Images of students 
looking happy which 
emphasises the idea 
to the parents that the 
6th form is a good 
place to learn in.
After conducting this research I shall try to 
incorporate as many common features that I 
have found in Sixth Form Prospectuses into my 
one.

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Untitled presentation

  • 1. School prospectus research By Wendy Kamau
  • 2. 1st step Before designing my final draft of my school prospectus I decided to do some online research of other existing school prospectuses. I did this to get an overall feel and idea of the layout they had and what was included in them.
  • 3. 2nd step After looking at images online of school prospectuses I decided to go out and look at my school’s sixth form prospectus and closely study it.
  • 4. The school’s logo was placed on the left hand side of the prospectus which was also a common feature in most prospectuses School’s name is written in bold and large letters to attract the audience and to remind them of what school it is Prospectus cover analysed Nice close-up shot of a student which was a common concept in all prospectuses I looked at Clearly states that its a sixth form prospectus so its not to be confused Students who look proud to be a part of St Marks attracting the audience
  • 5. Prospectus contents page analysed A list of all the courses available for students to know what they can study which was a common feature throughout most sixth form prospectuses. A message to the parents persuading them to send their kids there which wasnt a feature found in all prospectuses. Images of students looking happy which emphasises the idea to the parents that the 6th form is a good place to learn in.
  • 6. After conducting this research I shall try to incorporate as many common features that I have found in Sixth Form Prospectuses into my one.