The document discusses how storytelling and data are used together to create social change. It provides examples of how measuring social impacts and sharing meaningful stories that engage audiences can help mobilize people and address important issues. The presentation emphasizes the importance of visual and collaborative storytelling that incorporates audience voices and open data.

1. Measurement, Meaning and Momentum:
Storytelling in the Age of Data
Media That Matters 2013, Center for Social Media, American University
Wendy Levy, New Arts Axis
Wednesday, February 13, 13

2. “I’m tired of awareness, where’s the change?”
Sally Osberg, President, Skoll Foundation
Wednesday, February 13, 13

3. “Stories create the emotional context people need to locate themselves
in a larger experience
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5. “if we want to mobilize
people to protect the
environment, it’s less effective
to issue dire warnings than to
organize campaigns that tap
people’s sense of pride in their
heritage.
DAVID BORNSTEIN
Wednesday, February 13, 13

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7. my tips for social stories
1. be visual/look beautiful / IMAGINATIVE
2. become more meaningful as you are shared / ITERATIVE
3. make room for the voices of your audience / COLLABORATIVE
4. create open data in the wild/ACCOUNTABLE
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9. “ We believe in what happens when creativity meets the world.
Keith Yamashita
Wednesday, February 13, 13

10. Text
Text
the people formerly known as the audience
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12. Perhaps I should start way back at the beginning.
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14. can social media do
what foreign policy
cannot?
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16. Abundance Foundation | 2012 Campaign |
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19. Web participation moving from a right to a necessity.
Customers and audiences go from merely social to
fully engaged - whatever that means.
Democratization of media continues, meaning
creation is handled by the majority.
Everything is 3D, virtual, & reality is augmented.
Data is integrated, layered, accessible.
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21. “ When does media matter most and in what ways? The
question – or questions – comes down to impact. What
does impact actually look like on the audiences media-
makers hope to reach?
Dan Schnur
Wednesday, February 13, 13

22. whatruwaitingfor.com
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25. “ Tackling urgent issues of our time
requires new models of dynamic
collaboration. We must understand this
moment and this opportunity to leverage
the new platforms for co-creating
innovation and open-sourcing social
change, or build what we need ourselves.
Our future capacity to action the data at
our fingertips will depend on our ability to
combine the metrics with compelling and
coherent narrative and to ritualize the
communication.
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31. Data in Action
IDENTIFY goals
FIND the story (content and framework)
LEVERAGE the creative potential of the crowd
ESTABLISH connections, build the network
RESIST traditional, overtold narratives
USE open innovation models to identify powerful ideas,
wherever they are.
BE technology agnostic until the platform emerges
CRAFT in collaboration with others.
TAKE risks
SHARE widely, all versions
COLLECT the data
GLEAN insights and tell people about them.
ACT, ritualize, change things...
START again
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34. TOWNS, STORY THREADS, MEDIA TYPES, THEMES
Far from tales of rural dysfunction and decay, Big Stories focuses on those caring for and creating their own
community. connecting local stories to build a diverse and inspiring global portrait of country life.
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37. THINKWITHGOOGLE.CO.UK
Data For Change
Can you do business while doing
good in the developing world?
The answer is yes, but only if you
focus on the data that matters.
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41. “ In the past
year, I have
been struck by
how important
measurement
is to improving
the human
condition.
And
there
are
plenty
of
other
areas
where
our
ability
to
measure
can
improve
people's
lives
in
powerful
ways—
areas
where
we
are
falling
short,
unnecessarily. Bill Gates
Wednesday, February 13, 13