The Philadelphia Buyers Market of American Craft is the nations only wholesale market for handmade objects made by artists from the US and Canada. Each year more than 7,000 gallery and boutique owners and 1,000+ studio artists converge on Philadelphia for a weeklong convention of workshops and buying.
When we take a look at gallery types and profiles we noticed that the most successful business models. Tom Markusen, former Professor Suny Brockport is represented by galleries he found at the Buyers Market. These include LeKae Gallery and Earthenworks. His pricepoints range from wholesale values of $400-$2000
Back in the 80’s… the idea of varied pricepoints or venues outside of the art world was looked upon with distain by academics. Not so today. You can easily step from one market into another without losing value of your brand. With our step-by-step guidance they find a path to success and along the way they make fewer mistakes. We’ve helped thousands of artists, dealers and organizations.
Design your line based on what is NOT currently in the marketplace.
These are all common and even legitimate ways to promote your brand and your work.