This is a presentation I did a while ago in order to communicate a plan of action for SNS implementation.

1. The li W d f M th
Th online Word of Mouth
By
B
Wendy Tapia

2. Getting started
• We have set up accounts in 3 main social networking
websites:
– Facebook
– Twitter
– LinkedIn

3. • We are aware that there are many more regional succesful networking
y g g
sites, but these are the main current players.

4. What is it about
• answers th question ‘what are you doing right
the ti ‘ h t d i i ht
now?’ and it must be answered in only 130 characters phrase.

8. • Whil
While Facebook
F b k has a wider social activity, from events,
h id i l ti it f t
quizzes, applications, photos…
photos

13. • has
h a professional networking profile, we are
f i l ki fil
currently using it for the Professional Accountancy and Professional
Law Schools only.

18. Why the fuss?
• Dynamic
• Casual
• Quick
• M bilit
Mobility
• And our target loves being there!

19. What we are doing
• D
Depending on the ‘channel’ we upload 1, 2 or 3 messages a day
di h ‘ h l’ l d1 d

20. • E
Every message posted contains a link
d i li k

21. • Th link brings the student into our website
The li k b i h d i b i

23. • Al
Also, every message on Facebook has an image
F b kh i

25. What can we post?
• A hi and everything!
Anything d hi !
• Students joining our network will be informed of EVERYTHING that
is happening on Campus and outside…
• From deadlines, good luck wishes, new programmes, awards,
upcoming events…. Etc… etc… etc…
• Plus any ideas, messages, images that YOU suggest!

27. LinkedIn
• D to i formal character, the messages are more elaborate
Due its f l h h l b
• We are currently developing ‘Groups’ to invite our contacts to join
Groups
them

28. Networking - connecting
• All networks are connected
• Facebook message, is simultaneously uploaded on FB and Twitter
• LinkedIn has an application that tell us what people are saying in
Twitter

30. Benefits?
• P
Presence, presence, presence
• Interaction PR and direct contact with our customers, yes: our
Interaction, customers
prospective, current and graduate students
• Every click counts, every search counts
• International Marketing Executives: you can be benefit from this
channel of communication as users and as marketers

34. We are preparing
• A blog
bl
• GHR Agenda – August
• The creation of new groups within our existing accounts
• Include notes weekly in FB
• And our goal is to increase numbers of PROSPECTIVE STUDENTS!

35. Plan of actions
• S up your own account on F
Set Facebook/Twitter and add us!
b k/T i d dd !
– Facebook.com/griffithcollege
– @griffithcollege
– Griffith College
• Provide a schedule or brief plan of your activities
• Send us pictures of your conferences, visits, chats…
• Invite every possible student to join our social network