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Mobile Advertising with
Google AdMob
Google AdMob Overview


  Leading Mobile Advertising Network
  350+ billion impressions served
  30+ billion impressions/month in 160+ countries


  Mobile Ad Solutions
  Text, Banner, and Rich Media ad units
  Full-service campaign planning, tracking and
  reporting


  AdMob in China
  1300% inventory increase in past 13 months
  1.3B impressions/month
  3,217,605 UU/month for IOS
  4,871,405	
  UU/Month for Android
AdMob is a leader in mobile advertising solutions

Product Leadership
•  Interactive rich media ad units
•  Cross-platform options
•  AdWhirl mediation solution
Publisher Tools
•  Real time online reporting
•  House ads functionality
•  Server side controls
Ads Inventory
•  Strong relationship with top advertisers
   and agency
•  Integration with Google Ads inventory
AdMob offers a wide variety of ad units


•  Engaging	
  interac+ve	
  video	
  ads	
  
   available	
  on	
  iPhone,	
  iPod	
  touch
   ipad	
  and	
  Android!	
  

•  Innova+ve	
  cross	
  pla:orm	
  banner	
  
   ads	
  a<ract	
  users	
  with	
  op+ons	
  such	
  
   as	
  click	
  to	
  call,	
  click	
  to	
  social	
  and	
  
   expandable	
  canvas	
  

•  Combine	
  CPC	
  text	
  ads	
  and	
  CPM	
  
   banner	
  ads	
  to	
  maximize	
  earning	
  
   poten+al	
  
Android Ad Unit: Click to Call




 ©2009	
  AdMob,	
  Inc.	
  
 Confiden+al	
  &	
  Proprietary	
  
Android Ad Unit: Click to Canvas




 ©2009	
  AdMob,	
  Inc.	
  
 Confiden+al	
  &	
  Proprietary	
  
Search Ad Unit




                 2010	
  AdMob,	
  Inc.	
  Confiden+al	
  &	
  
                            Proprietary	
  
Android Ad Unit: Click to Map




 ©2009	
  AdMob,	
  Inc.	
  
 Confiden+al	
  &	
  Proprietary	
  
Android Ad Unit: Click to Marketplace




 ©2009	
  AdMob,	
  Inc.	
  
 Confiden+al	
  &	
  Proprietary	
  
Android Ad Unit: Click to Mobile Web




 ©2009	
  AdMob,	
  Inc.	
  
 Confiden+al	
  &	
  Proprietary	
  
Android Ad Unit: Multi Panel Banner




 ©2009	
  AdMob,	
  Inc.	
  
 Confiden+al	
  &	
  Proprietary	
  
Android Ad Unit: Click to Video




 ©2009	
  AdMob,	
  Inc.	
  
 Confiden+al	
  &	
  Proprietary	
  
Interactive Interstitial Ad Unit

           User	
         App	
  loading	
      Interac4ve	
  ad	
  
         launches	
     screen	
  appears	
     overlay	
  opens	
  
            app	
  
Use House Ads to Promote Your Own Properties

  • Free	
  tool	
  enables	
  you	
  to	
  create	
  and	
  manage	
  your	
  own	
  ads	
  




                                                                                            14	
  
Monetize across platforms with AdMob


                       Mobile	
  leader	
  since	
  2007	
  

            SDKs	
  for	
  iPhone,	
  iPad,	
  Android,	
  WebOS	
  

                Text	
  and	
  image	
  ad	
  units	
  including	
  
                  expandable	
  canvas	
  and	
  video	
  	
  	
  	
  	
  	
  

                 Consolidated	
  repor+ng	
  to	
  track	
  
                         performance	
  
Thank You


Xuyu	
  Zhao	
  

Strategic	
  Partnership	
  Development	
  Director	
  

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Google中国admob战略合作总监赵旭昱_网易科技五道口沙龙

  • 2. Google AdMob Overview Leading Mobile Advertising Network 350+ billion impressions served 30+ billion impressions/month in 160+ countries Mobile Ad Solutions Text, Banner, and Rich Media ad units Full-service campaign planning, tracking and reporting AdMob in China 1300% inventory increase in past 13 months 1.3B impressions/month 3,217,605 UU/month for IOS 4,871,405  UU/Month for Android
  • 3. AdMob is a leader in mobile advertising solutions Product Leadership •  Interactive rich media ad units •  Cross-platform options •  AdWhirl mediation solution Publisher Tools •  Real time online reporting •  House ads functionality •  Server side controls Ads Inventory •  Strong relationship with top advertisers and agency •  Integration with Google Ads inventory
  • 4. AdMob offers a wide variety of ad units •  Engaging  interac+ve  video  ads   available  on  iPhone,  iPod  touch ipad  and  Android!   •  Innova+ve  cross  pla:orm  banner   ads  a<ract  users  with  op+ons  such   as  click  to  call,  click  to  social  and   expandable  canvas   •  Combine  CPC  text  ads  and  CPM   banner  ads  to  maximize  earning   poten+al  
  • 5. Android Ad Unit: Click to Call ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 6. Android Ad Unit: Click to Canvas ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 7. Search Ad Unit 2010  AdMob,  Inc.  Confiden+al  &   Proprietary  
  • 8. Android Ad Unit: Click to Map ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 9. Android Ad Unit: Click to Marketplace ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 10. Android Ad Unit: Click to Mobile Web ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 11. Android Ad Unit: Multi Panel Banner ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 12. Android Ad Unit: Click to Video ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 13. Interactive Interstitial Ad Unit User   App  loading   Interac4ve  ad   launches   screen  appears   overlay  opens   app  
  • 14. Use House Ads to Promote Your Own Properties • Free  tool  enables  you  to  create  and  manage  your  own  ads   14  
  • 15. Monetize across platforms with AdMob Mobile  leader  since  2007   SDKs  for  iPhone,  iPad,  Android,  WebOS   Text  and  image  ad  units  including   expandable  canvas  and  video             Consolidated  repor+ng  to  track   performance  
  • 16. Thank You Xuyu  Zhao   Strategic  Partnership  Development  Director