The document is a portfolio from the public relations firm Shout Waggener Edstrom. It includes summaries of campaigns conducted for clients across several industries, including digital electronics, automobiles, lifestyle, food, government, and IT. For each client, it lists the media placements secured and advertising value generated. The document aims to showcase the firm's work and expertise in public relations.

1. 샤우트 웨거너 에드스트롬
서울시 강남구 역삼2동 719-1 나래빌딩 9층
9th Floor., Narae Building, 919-1 Yeoksam2-dong, Kangnam-ku,Seoul, Korea
1 TEL. +822 6250 9890 FAX. +822 6250 9892

2. PORTFOLIO
PR
1. 디지털가전
2. 자동차
3. 라이프스타일
4. 음식
5. 정부공공
6. IT B2B
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.

3. MICROSOFT XBOX: KINECT LAUNCHING
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
 키넥트 론칭 @ 지스타 2011
 총 게재: 109개 (지면 28개, 방송 11개, 온라인 330개)
 AD Value: 3,073,850,961원
3

4. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
4
MICROSOFT XBOX

5. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
5
<Metro/2012/06>
MICROSOFT XBOX
<Dong-A Ilbo/2012/04>

6. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
6
MICROSOFT XBOX
<Joongang Ilbo /2011/06>

7. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
7
<Chosun Ilbo/2011/07>
MICROSOFT XBOX
<Hankyoreh /2012/05>

8. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
8
MICROSOFT XBOX

9. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
9
MICROSOFT HARDWARE

10. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
10
MICROSOFT KOREA

11. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
11
OPTOMA

12. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
12
< Chosun Ilbo /2011/07>
<Chosun Ilbo /2011/05>
OPTOMA

13. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
13
< Metro /2012/06>
<Hankyoreh /2012/03>
OPTOMA

14. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
14
BROTHER

15. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
<Sports Hankook /2012/06>
<Focus/2012/06>
BLIZZARD

16. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
<Sports Seoul/2012/06>
BLIZZARD

17. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
<Focus/2012/06>
BLIZZARD

18. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
18
LG U+

19. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
19
LG U+

20. LG U+: BROADCASTING
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
 미디어: MBC-TV
 노출일자: 2010년 5월 15일
 프로그램(꼭지): 경제매거진M:
요금폭탄 막아라
 미디어: MBC-TV  노출시간: 10분 방영
 노출일자: 2010년 5월 2일
 프로그램(꼭지): IT&게임
 노출시간: 1분20초
 시청률: 9.8%
 미디어: MBC
 노출일자: 2010년 12월 18일
 프로그램(꼭지): 경제매거진M


노출시간: 9분33초
시청률: 6.4%(서울:6.9%) 20

21. LGE OPTIMUS GLOBAL DIGITAL MARKETING
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
Discussions
제품 및 이용 경험을
Tab for New
팬들 간에 자유롭게 나눌 수 있는
Phone Launches
공간
신제품 출실 정보를 알
수 있는 정보 페이지
21

22. LGE OPTIMUS GLOBAL DIGITAL MARKETING
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
Managed by:
LG Mobile
Joan Kim
Community Manager
22

23. SANYO: XACTI VPC-CA65 LAUNCHING
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
 Xacti VPC-CA65 론칭 @ 코엑스 인터콘티넨탈 호텔
 신제품의 방수 기능을 비주얼화한 포토행사
 157명의 기자 방문
23

24. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
24
SANYO: XACTI VPC-CA65 LAUNCHING

25. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
25
SANYO

26. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
26
SANYO

27. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
27
SANYO

28. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
28
IRIVER

29. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
29
IRIVER: DIGITAL PR

30. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
30
ASUS

31. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
31
ASUS

32. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
32
LENOVO: DIGITAL PR

33. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
33
LIFESIZE

34. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
34
DUZONBIZON

35. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
35
BROTHER

36. PORTFOLIO
PR
1. 디지털가전
2. 자동차
3. 라이프스타일
4. 음식
5. 정부공공
6. IT B2B
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.

37. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
37
HONDA

38. HONDA: BROADCASTING
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
<MBC 뉴스데스크_신차 런칭>
<SBS 모닝와이드_서울모터쇼>
<MBC 뉴스데스크_서울모터쇼>
38

39. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
39
HONDA: EVENT

40. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
40
<방송>
HONDA: EVENT
<지면기사>
<방송>

41. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
41
PIRELLI

42. Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
42
PIRELLI

43. PORTFOLIO
PR
1. 디지털가전
2. 자동차
3. 라이프스타일
4. 음식
5. 정부공공
6. IT B2B
Copyright©2011. Shout Communications Korea. All rights Reserved.

44. SKOOLOOKS
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<AM7 /2012/05>
<Dong-a Ilbo /2012/02>
<Focus /2012/01>
44
< Segye-Ilbo /2012/04 >

45. MBC MUSIC
Copyright© 2012. Shout Communications Korea. All rights Reserved.
< Sports Hankook/2012/06 >
<Kyunfin-Ilbo/2012/05>
<Hankyoreh/2012/05>
< Nocut News/2012/06 > 45

46. NIKE GOLF
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
<Maeil Business Newspaper/2011/12>
<Seoul Economic Daily/2011/11>
<Monthly magazine/2011/11>
46

47. SHU UEMURA
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
<Focus/2012/06>
<Donga Ilbo/2012/06>
<Metro/2012/06>
<Daily nocut news/2012/06>
47

48. JOAS ELECTRONICS
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
<Electronic Times/201205>
<Electronic Times/201205>
<Sportsseoul/201206>
48

49. DUZON E&H
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
<Etoday/2011/10>
<Seoul Economic Daily/2011/07> <Digitaltimes/2011/07>
<Financial News/2011/10>
49

50. PORTFOLIO
PR
1. 디지털가전
2. 자동차
3. 라이프스타일
4. 음식
5. 정부공공
6. IT B2B
Copyright©2011. Shout Communications Korea. All rights Reserved.

51. Copyright© 2012. Shout Communications Korea. All rights Reserved.
51
KOFMIA

52. KOFMIA
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<Financial News /2011/10> <Segye Ilbo /2011/02>
<Metro /2010/11> <Metro /2011/12>
52

53. KOFIMA
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<Money Today MTN News/2010/10>
<Naver Newscast/2010/10>
<JoongAng Ilbo/2010/10> <Dong-A Ilbo/2010/10>
53

54. Copyright© 2012. Shout Communications Korea. All rights Reserved.
54
<Blog Post>
<KOFMIA Naver blog>
KOFIMA

55. SCHOOLSTORE
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<City News /2012/03>
<Dong-a Ilbo /2012/01> < Financial News /2012/04 >
55

56. Copyright© 2012. Shout Communications Korea. All rights Reserved.
56
<Twitter>
<Samyang Naver blog>
SAMYANG

57. Copyright© 2012. Shout Communications Korea. All rights Reserved.
57
<SEO contents>
BASKIN ROBBINS
<Baskin Robbins blog>

58. NORWEGIAN SEAFOOD COUNCIL (NSC)
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<Mackerel> <Crown Prince of Norway>
<Naver Newscast/2012/05> <Korean Business Daily/2012/05>
<Salmon>
<DongA Ilbo/2011/10>
<Kukmin Ilbo/2011/10> <Chosun Ilbo/2011/12>
58

59. NORWEGIAN SEAFOOD COUNCIL (NSC)
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<Chosun Ilbo/2011/11>
<Online Event notice & review post > <Dailynocutnews/2011/11>
59

60. NORWEGIAN SEAFOOD COUNCIL (NSC)
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<Focus/2011/12>
<Online Event notice & review post >
60

61. NORWEGIAN SEAFOOD COUNCIL (NSC)
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<Joongang Ilbo/2011/11> <DongA Ilbo/2011/11>
<Financial News/2011/11> <Asia Economic Daily/2011/12>
61

62. NORWEGIAN SEAFOOD COUNCIL (NSC)
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<Magazine(Neighbor)/2012> <Free newspaper(Metro)/2011>
62

63. NORWEGIAN SEAFOOD COUNCIL (NSC)
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<Financial News2012/05>
<Metro/2011/10>
<Focus/2012/05>
63

64. NORWEGIAN SEAFOOD COUNCIL (NSC)
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<Chosun Ilbo/2011/11>
<Essen/2012/05> <Happy House/2011/12>
<AM7/2011/12>
64

65. SCHOOL STORE
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<Naver Newscast/2011/9>
<Sports Hankook/2011/9>
<City Newspaper/2011/9>
<AM7/2011/9>
65

66. SCHOOL STORE
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<Asia Economic Newspaper/2011/11>
<Naver Newscast/2011/9>
<Financial News/2011/9>
66

67. KOREA FOOD EXPO 2008
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<eDM blasting>
<KFE 2008 Homepage> <Online event promotion>
67

68. PORTFOLIO
PR
1. 디지털가전
2. 자동차
3. 라이프스타일
4. 음식
5. 정부공공
6. IT B2B
Copyright©2011. Shout Communications Korea. All rights Reserved.

69. CHUNNGCHEONGBUK-DO (LOCAL GOVERNMENT)
Copyright© 2012. Shout Communications Korea. All rights Reserved.
<Maeil Business Newspaper/2011/06>
<Seoul Economic Daily/2011/04>
<Kyunghyang Daily News/2011/10> <City/2011/05>
69

70. Copyright© 2012. Shout Communications Korea. All rights Reserved.
70
NATIONAL RESEARCH FOUNDATION (NRF)

71. Copyright© 2012. Shout Communications Korea. All rights Reserved.
71
NATIONAL RESEARCH FOUNDATION (NRF)

72. PORTFOLIO
PR
1. 디지털가전
2. 자동차
3. 라이프스타일
4. 음식
5. 정부공공
6. IT B2B
Copyright©2011. Shout Communications Korea. All rights Reserved.

73. Copyright© 2012. Shout Communications Korea. All rights Reserved.
73
MICROSOFT KOREA: KOREA INNOVATION DAY

74. Copyright© 2012. Shout Communications Korea. All rights Reserved.
74
MICROSOFT KOREA: KOREA INNOVATION DAY

75. MICROSOFT KOREA: KOREA INNOVATION DAY
Copyright© 2012. Shout Communications Korea. All rights Reserved.
Objectives:
•빌 게이츠 퇴임 시점에 발표된 빌 게이츠의 어린 시절 에피소드와 창업 당시 동영상을 국내 인터넷 유저에게 폭넓게
노출함으로 마이크로소프트에 대한 친근한 이미지 제고
Strategy:
인터넷 유저의 특성에 맞는 다양한 주제별 동영상 편집을 통해 혁신의 기업 이미지를 다양한 앵글로 노출
인터넷 사이트의 UCC 사이트를 포함해 블로그, 미니홈피 등 다양하게 접근
Results: ( 전체 조회수 : 12,608 ):
1) UCC 사이트 업로드 현황 : 총 121곳 업로드 / 조회수 : 8,552
2) 블로그, 카페, 미니홈피 업로드 현황 : 총 247곳 업로드 / 조회수 : 4,056
75

76. MICROSOFT KOREA: KOREA INNOVATION DAY
Copyright© 2012. Shout Communications Korea. All rights Reserved.
유명 UCC 사이
당일 인기
트 메인 화면
순위 41위
동영상 노출
기록!
• UCC 사이트 썬지오 초기 메인 화면
노출
• You Tube
7월 4일 ArtistSONG으로 입력한 유튜브(kr.youtube.com) 동영
상이 인기순위 41위를 기록.당일 동영상 조회수만 385회 기록
76

77. Copyright© 2012. Shout Communications Korea. All rights Reserved.
77
MICROSOFT KOREA

78. Copyright© 2012. Shout Communications Korea. All rights Reserved.
78
MICROSOFT KOREA

79. Copyright© 2012. Shout Communications Korea. All rights Reserved.
79
MICROSOFT KOREA

80. Copyright© 2012. Shout Communications Korea. All rights Reserved.
80
MICROSOFT KOREA

81. Copyright© 2012. Shout Communications Korea. All rights Reserved.
81
HITACHI DATA SYSTEMS

82. Copyright© 2012. Shout Communications Korea. All rights Reserved.
82
SAP

83. Copyright© 2012. Shout Communications Korea. All rights Reserved.
83
SAP

84. Copyright© 2012. Shout Communications Korea. All rights Reserved.
84
SAP

85. Copyright© 2012. Shout Communications Korea. All rights Reserved.
85
SAP

86. Copyright© 2012. Shout Communications Korea. All rights Reserved.
86
SAP

87. Copyright© 2012. Shout Communications Korea. All rights Reserved.
87
[7/25] 디지털
타임스
SAP

88. Copyright© 2012. Shout Communications Korea. All rights Reserved.
88
SAP

89. Copyright© 2012. Shout Communications Korea. All rights Reserved.
89
SAP

90. Copyright© 2012. Shout Communications Korea. All rights Reserved.
90
F5 NETWORKS

91. Copyright© 2012. Shout Communications Korea. All rights Reserved.
91
F5 NETWORKS

92. Copyright© 2012. Shout Communications Korea. All rights Reserved.
92
ARUBA NETWORKS

93. Copyright© 2012. Shout Communications Korea. All rights Reserved.
93
ARUBA NETWORKS

94. Copyright© 2012. Shout Communications Korea. All rights Reserved.
94
ALCATEL-LUCENT ENTERPRISE

95. Copyright© 2012. Shout Communications Korea. All rights Reserved.
95
SEOUL SEMICONDUCTOR

96. Copyright© 2012. Shout Communications Korea. All rights Reserved.
96
SEOUL SEMICONDUCTOR

97. Copyright© 2012. Shout Communications Korea. All rights Reserved.
97
SEOUL SEMICONDUCTOR

98. Copyright© 2012. Shout Communications Korea. All rights Reserved.
98
SEOUL SEMICONDUCTOR

99. Copyright© 2012. Shout Communications Korea. All rights Reserved.
99
SEOUL SEMICONDUCTOR

100. 감사합니다
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.