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WELCOME TO THE MOST POWERFUL
MOBILE TARGETING FOR ADVERTISERS
OGURY
RECOMMENDS
YOUR AD TO THE
RIGHT
CONSUMER
User
visits
website A
User uses
app «W»
daily
User looks for
flights
User
downloads
app «F»
User is
looking
to buy shoes
Interested
in
football
91%
Relevancy Score
Ogury calculates the
relevance of each ad
according to user’s
interests
OGURY DELIVERS THE MOST RELEVANT & PREMIUM USER EXPERIENCE
Relevancy Score
Ogury calculates
the relevance of
each ad
according to the
user’s interests
Opt out
The user can
deactivate Ogury’s
technology at any
time
Close button
The creative is
skippable from
the first second
The creative
Video, interactive
creative (HTML5)
or static image
User is using a partner app
with the Ogury SDK installed
The Ogury recommendation
ad is shown to the user
When the user clicks, they are
brought to your landing page
1 2 3
OGURY
BUSINESS
INTELLIGENCE:
USE IT TO FIND
YOUR MOBILE
CONSUMER
Advertisers can use the most powerful
data available in the industry to target
the perfect audience
• We are not a trading desk
• We are not buying the same data
others are buying
• Nobody on the market has the same
granularity as us
• We are not exploiting data from the
brand/agencies
à We only exploit 1st party data that
we collect directly
OGURY FIRST PARTY DATA CAPABILITIES
How many of my users are also looking at my
competitors on the web?
After having visited my website, where are my users browsing? Are
they looking at a similar product on a competitor’s or distributor’s
website?
Do I have a good traffic quality compared to my
competitors?
Which apps are the most installed by my users?
What’s my brand’s market share in terms of
users/sessions compared to my competitors?
Which websites do my users visit before coming to my
website?
Ogury can find the answers to anything a brand
would like to know about their users, for example:
Web history
Sessions
Websites
Traffic
Apps
Users
Brand
Ogury: Mobile Targeting Solution - Capability Overview

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Ogury: Mobile Targeting Solution - Capability Overview

  • 1. WELCOME TO THE MOST POWERFUL MOBILE TARGETING FOR ADVERTISERS
  • 2. OGURY RECOMMENDS YOUR AD TO THE RIGHT CONSUMER User visits website A User uses app «W» daily User looks for flights User downloads app «F» User is looking to buy shoes Interested in football 91% Relevancy Score Ogury calculates the relevance of each ad according to user’s interests
  • 3. OGURY DELIVERS THE MOST RELEVANT & PREMIUM USER EXPERIENCE Relevancy Score Ogury calculates the relevance of each ad according to the user’s interests Opt out The user can deactivate Ogury’s technology at any time Close button The creative is skippable from the first second The creative Video, interactive creative (HTML5) or static image User is using a partner app with the Ogury SDK installed The Ogury recommendation ad is shown to the user When the user clicks, they are brought to your landing page 1 2 3
  • 4. OGURY BUSINESS INTELLIGENCE: USE IT TO FIND YOUR MOBILE CONSUMER Advertisers can use the most powerful data available in the industry to target the perfect audience • We are not a trading desk • We are not buying the same data others are buying • Nobody on the market has the same granularity as us • We are not exploiting data from the brand/agencies à We only exploit 1st party data that we collect directly
  • 5. OGURY FIRST PARTY DATA CAPABILITIES How many of my users are also looking at my competitors on the web? After having visited my website, where are my users browsing? Are they looking at a similar product on a competitor’s or distributor’s website? Do I have a good traffic quality compared to my competitors? Which apps are the most installed by my users? What’s my brand’s market share in terms of users/sessions compared to my competitors? Which websites do my users visit before coming to my website? Ogury can find the answers to anything a brand would like to know about their users, for example: Web history Sessions Websites Traffic Apps Users Brand