Ogury offers the most granular targeting available on the market for a Mobile audience (Smartphone and Tablet). Our two main offerings are mobile ads (with incredible KPIs) and business intelligence (study your consumer journey).
This is a brief overview - so do contact me for a more in-depth discussion.
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Ogury: Mobile Targeting Solution - Capability Overview
1. WELCOME TO THE MOST POWERFUL
MOBILE TARGETING FOR ADVERTISERS
2. OGURY
RECOMMENDS
YOUR AD TO THE
RIGHT
CONSUMER
User
visits
website A
User uses
app «W»
daily
User looks for
flights
User
downloads
app «F»
User is
looking
to buy shoes
Interested
in
football
91%
Relevancy Score
Ogury calculates the
relevance of each ad
according to user’s
interests
3. OGURY DELIVERS THE MOST RELEVANT & PREMIUM USER EXPERIENCE
Relevancy Score
Ogury calculates
the relevance of
each ad
according to the
user’s interests
Opt out
The user can
deactivate Ogury’s
technology at any
time
Close button
The creative is
skippable from
the first second
The creative
Video, interactive
creative (HTML5)
or static image
User is using a partner app
with the Ogury SDK installed
The Ogury recommendation
ad is shown to the user
When the user clicks, they are
brought to your landing page
1 2 3
4. OGURY
BUSINESS
INTELLIGENCE:
USE IT TO FIND
YOUR MOBILE
CONSUMER
Advertisers can use the most powerful
data available in the industry to target
the perfect audience
• We are not a trading desk
• We are not buying the same data
others are buying
• Nobody on the market has the same
granularity as us
• We are not exploiting data from the
brand/agencies
à We only exploit 1st party data that
we collect directly
5. OGURY FIRST PARTY DATA CAPABILITIES
How many of my users are also looking at my
competitors on the web?
After having visited my website, where are my users browsing? Are
they looking at a similar product on a competitor’s or distributor’s
website?
Do I have a good traffic quality compared to my
competitors?
Which apps are the most installed by my users?
What’s my brand’s market share in terms of
users/sessions compared to my competitors?
Which websites do my users visit before coming to my
website?
Ogury can find the answers to anything a brand
would like to know about their users, for example:
Web history
Sessions
Websites
Traffic
Apps
Users
Brand