2. Wesley Kading: A Look at Outbound
Sales
The recipient of a master of business
administration, Wesley Kading has dedicated his
career to sales. Currently, Kading acts as an
outbound sales director and project strategist with
Reputation.com.
3. Wesley Kading: A Look at Outbound
Sales
The term “outbound sales” refers to the practice of
obtaining new customers by making phone calls to
potential clients. Sales professionals obtain a list of
contacts and engage in telemarketing, lead
generation, and other techniques. Advancements in
technology have enhanced this method’s potential
for increasing business.
4. Wesley Kading: A Look at Outbound
Sales
Businesses engaged in outbound sales can adopt several tools
to make the process more efficient. A database with names
targeted by demographic or personal interest may increase
the possibility of discovering a buyer. Hiring personable and
enthusiastic callers is another important aspect because these
individuals will be more likely to engage a listener.
Additionally, some experts recommend that salespersons
abandon a conventional “script” when talking and instead rely
on talking points, as this will make the phone call sound more
conversational and personable. Computer software can further
improve the process by measuring the results of each
employee.
