Demystifying SEO

DEMYSTIFYING SEO ,[object Object]

WHO IS THIS GUY? ,[object Object],[object Object],[object Object],[object Object]

WHY IS HE HERE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#1 ASK YOURSELF SOME QUESTIONS

STEP #1: ASK YOURSELF SOME QUESTIONS Is SEO worth considering for my business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source : IAB 2010 & Comscore 2009.

STEP #1: ASK YOURSELF SOME QUESTIONS Who is my target user?

STEP #1: ASK YOURSELF SOME QUESTIONS ,[object Object],[object Object],[object Object],[object Object]

STEP #1: ASK YOURSELF SOME QUESTIONS With over 100 million websites on the internet How do I avoid being another BLAH ?

STEP #1: ASK YOURSELF SOME QUESTIONS Know your niche

STEP #2: RESEARCH & STRATEGY Getting to know your playing field

STEP #2: RESEARCH & STRATEGY Keyword Research

STEP #2: RESEARCH & STRATEGY Keyword Themes Blank/White T-shirts blank tshirts white tshirts blank t-shirts white t-shirts blank t shirts white tshirt blank shirt blank shirts blank tshirt white t shirt t shirt blank blank tee shirt wholesale blank t shirts cheap blank t shirts plain white tshirts Custom T-shirts custom tshirts custom t-shirts custom t shirt custom made t shirts custom t-shirts toronto custom t shirts calgary custom t-shirts canada custom t shirts ottawa toronto custom t-shirts custom print t shirts custom t shirts cheap custom t shirt custom tshirts toronto custom t-shirts winnipeg cheap custom tshirts T-shirt Printing t shirt printing tshirt printing tee shirt printing custom shirt printing t shirt printing companies online t shirt printing shirt printing shirt screen printing t shirts printed t shirt prints t shirt printing company t shirt printing toronto shirts printing t shirt screen printing t shirt printing machines

STEP #2: RESEARCH & STRATEGY Keyword Spreadsheet ,[object Object],[object Object],[object Object],[object Object],[object Object]

STEP #2: RESEARCH & STRATEGY Low Hanging Fruit Rank Checker by SEOBook.com Keyword Search Volume Actual Traffic Current Rankings Low Hanging Fruit? t shirt printing 1,900 80 87 No cheap t shirts online 28 10 12 No custom t-shirts canada 320 90 14 Yes shirt printing 170 40 22 No white t shirts 170 80 11 Yes

STEP #2: RESEARCH & STRATEGY Who is Ranking?

STEP #2: RESEARCH & STRATEGY What are my competitors doing?

STEP #2: RESEARCH & STRATEGY What do I want out of all this? KPI’S KPI’S KPI’S

STEP #2: RESEARCH & STRATEGY NOT A KPI

STEP #2: RESEARCH & STRATEGY ,[object Object],[object Object],[object Object]

STEP #3: BUILD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STEP # 3: BUILD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STEP # 3: BUILD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STEP # 3: BUILD ,[object Object],http://store.apple.com/us/browse/home/shop_mac/family/macbook_pro?mco=MTM3NjU5MzU http://store.apple.com/us/browse/home/shop_mac/family/macbook_pro Two different URLS + same page = POTENTIAL DUP CONTENT Always use exact same version of URL

STEP # 3: BUILD Meta descriptions

STEP # 3: BUILD ,[object Object],[object Object],[object Object],[object Object],[object Object]

#4 PROMOTE Source: http://www.flickr.com/photos/altterrain-guerilla-marketing-wild-posting-alternative-outdoor-advertising/

STEP # 4: PROMOTE Backlinks ,[object Object],[object Object],[object Object],[object Object],[object Object]

STEP # 4: PROMOTE Linkbuilding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STEP # 4: PROMOTE What is a good link? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STEP # 4: PROMOTE Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STEP # 5: MEASURE Google Analytics

STEP # 5: MEASURE Keyword Themes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STEP # 5: MEASURE Keyword Depth vs Width ,[object Object],[object Object],[object Object]

STEP # 5: MEASURE Reference Points ,[object Object],[object Object],[object Object],[object Object]

STEP # 5: MEASURE Where is the $$? ,[object Object],[object Object],[object Object],[object Object]

THANK YOU Any Problem is an Opportunity ,[object Object],[object Object]

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