Patterns and colours began invading our modern lives. Some craftsmen like William Morris thought to tame them. They did this by slowing down the mechnical processes that were shaped by development of favouring of highly brutal yet established industrial production processes. Design as much as the workforce became mechanised. These men and women, became became fearful about what had/or what would become of the individual. Their testimony and challenge was to make sense of the new world of industrialised design and the accompanying methods through stepping back and thinking how design and processes could be tamed and reined in to have a more humanistic scale.

1. Towards
Modernism

2. Arts and Crafts
Aesthetic movement:
peaked in 1870s
Aim: to bring together good design and modern
technology (new machinery and working techniques)
Arts and Crafts:
(Arts and Crafts Exhibition Society)
founded in England, 1887
Aim: to promote decorative arts

3. Motifs
Fundamental
'motifs' to
both movements
a Ruskinesque
reverence for nature:
-sunflowers
-lilies
-peacocks

4. Colour
Colour palette:
-soft browns
-terra-cottas
-moss greens
-yellows

6. Industrial Revolution
The Second Industrial Revolution (1871–1914) involved
significant developments for society and the world.
Chemical Mass production of Mechanisation of
Electrical consumer goods manufacture (
Petroleum food and drink,
Steel industries clothing and
transport) and even
entertainment (early
cinema, radio and
gramophone)
The 2nd Industrial Revolution served the needs of the
population and also provided employment for the increasing
numbers of people in the world.

7. The role of the worker:
Craftsman Artist

8. The role of the worker:
-It was William Morris's desire to unite the 'craftsman'
and the 'artist'
many of the designs were produced by hand
(ironically making most of the designs too expensive
for the ordinary worker to buy)
Craftsman Artist

9. Patterns
What are they?
Sequences and arrangments of images and shapes
Industrial Revolution:
For a pattern to find a market it first must reflect the
contemporary mood.

10. ‘Look Books’
What are they?
A seasonal record of a textile mill’s production

12. Why?
These can embody
the elements of wish
fulfilment.
1810-1820 from a studio of an Alsatian
textile mill, Alsace, France

14. Why?
You can choose your
fantasy from almost any
point in history.
Cloth can be printed
cheaply and affordably.
Mid 19th Century, Paris,
Swatches of the latest European fabrics

15. Taste:
What is it?
How can it be described?
-vernacular and street (punk)
-educated and refined (Art Nouveau)
What is bad taste?

16. Art Nouveau: Art Deco:
-lasted from 1880s to about -A dominant design
1910 mode of the years
between the world wars
-"new art" (1920s)
-showed a desire to abandon
-in 1960s there was a
the past and embrace the
revival of its style,
future
previously it was called
'Arts Decoratifs'
-called Jugendstil in Germany
-called Sezessionstil in Austria
-called Modernista in Spain
-called style moderne in
France

17. Art
Style
Nouveau:
-distortions of motifs
-complexity of interwining shapes
-sophisticated colour palette

18. Motifs
Fundamental
'motifs' to
both movements
a Ruskinesque
reverence for nature:
-sunflowers
-lilies
-peacocks

19. Art
Style
Nouveau:
Produced using rich, luxurious
materials for the upper end of the
market and so never became
popular with the wider public.

21. Art Deco:
Style (influences)
-geometric planes of Cubism
Picasso’s
Les Demoiselles d’Avignon, 1907

22. Art Deco:
Style (influences)
-geometric planes of Cubism
-Futurism's celebration of speed
and machine techhology
The cover of the last edition of
BLAST, journal of the British Vorticist
movement, a movement heavily
influenced by futurism.

23. Art Deco:
Style (influences)
-geometric planes of Cubism
-Futurism's celebration of speed
and machine techhology
-Constructivist's love of industrial
materials and usable objects
Kazimir Malevici: Suprematism
1916 Muzeul de Art, Krasnodar

24. Art Deco:
Style (influences)
-geometric planes of Cubism
-Futurism's celebration of speed
and machine techhology
-Constructivist's love of industrial
materials and usable objects
-a Fauvist (Ballet Russes) feeling
for colour and simple flattened
shapes The Dessert: Harmony In Red
(1908) by Henri Matisse.

25. Floral
Geometric
Conversational

26. Floral Geometric Conversational
Why called? Why called? Why called?
Modern living A shape that is not a Depicts some real
caused the garden picture of something creature or object
began to disappear from the ‘real’ (excluding flowers).
from people’s lives. world.
Can be a landscape
So sensual pleasures or cityscape.
were brought into
Attention grabing.
the home in the form
of printed fabrics. The designer
removes the ‘motifs’
from the usual
surroundings.

27. Floral
Why called?
Modern living
caused the garden
began to disappear
from people’s lives.
So sensual pleasures
were brought into
the home in the form
of printed fabrics.

28. All over 2 directional

29. All over non-directional

30. All over set

31. All over tossed

32. All over One-direction

33. Geometric
Why called?
A shape that is not a
picture of something
from the ‘real’
world.

34. Abstract

35. All over

36. Bull’s-Eye

37. Confetti

38. Crescents

39. Dots

40. Squares

41. Conversational
Why called?
Depicts some real
creature or object
(excluding flowers).
Can be a landscape
or cityscape.
Attention grabing.
The designer
removes the ‘motifs’
from the usual
surroundings.

42. American West:
Cowboys, Heroes, Comics, TV shows
1940s and 1950s

43. Camouflage:
Cloth could be used by middle and
upper classes to distinguish
themselves from their employees.
Household help were dressed in
dark fabrics that had the effect of
‘camouflaging’ the wearer from the
eyes of the superiors.It also hides
dirt.
1980s - it was endorsed by the
fashion industry.
1990s - used in warfare - operation
Desert Storm.

44. Celestial: 20th Century
Lunar Rocket - 1969 designed by
Eddie Squires for Warner Fabrics.
With the launch of Sputnik 1 in
1959, the sky had a new,
mechanical kind of star. Rockets,
satellites, planets and galaxies.
Telescopes probing into space were
allowing people to explore the night
sky through the windows of homes.

45. Photoprints:
New York and Brooklyn
Would have been made
into men’s shirts

46. Photoprints:
World’s Fair 1939
Would have been made
into men’s shirts

47. Other Movements
Graffiti
Most made 'tags' (pictorial
versions of their signatures)

48. Other Movements
Graffiti
Keith Haring made actual
pictures of people, dogs,
babies and mutating TV sets
It was graffiti that gave him the
idea of working in public
spaces
In 1980s his New York subway
chalk-drawings became so
popular that the posters he
drew on were often stolen as
soon as he'd finished them
Cheap goods
Aswell as continuing his outdoor
murals, he also printed on
cheap goods including: t shirts,
and fabrics

49. Riley
Bridget Riley High Sky 2, 1992
Style: Optical

50. Florals
Flowerbeds
What parallels to
computer games
can you think of?

51. Sims

52. Sims

53. Sims

54. Designers who us pattern and repetition in their work
TEMDEM FILMS

55. Designers who us pattern and repetition in their work
HR Geiger

56. Designers who us pattern and repetition in their work
Piet Mondrian
Broadway
Boogie
1942-43

57. QuickTime™ and a
H.264 decompressor
are needed to see this picture.

58. The birth of Graphic Design

59. Industrial Revolution
The Second Industrial Revolution (1871–1914) involved
significant developments for society and the world.
Chemical Mass production of Mechanisation of
Electrical consumer goods manufacture (food
Petroleum and drink, clothing
Steel industries and transport) and
even entertainment
(early cinema, radio
and gramophone)
The 2nd Industrial Revolution served the needs of the
population and also provided employment for the increasing
numbers of people in the world.

60. The role of the worker:
Craftsman Artist

61. Advances in printing technology

62. 1796 - lithographic process invented
It became possible to print over 1,000 sheets
per hour.
Development of ratating cylinders.
1860s Photo-relief printing.
1905 - Ira Rubel invented the ‘offset’ printing
process.

63. Status of the poster
Jules Cheret’s work elevated
the status of the posters and
advertising art.
Making work for theatre and
business.
Toulouse-Lautrec
Created the adverts for
stageshows happening at the
notorious ‘Moulin Rouge’.

64. Bonnard
Paris Designer
Designed advertising for
France-Champagne
(top-right)
Steinlen
Professional illustrator
An advert for milk
(top-left)

65. Colour
Colour palette:
-soft browns
-terra-cottas
-moss greens
-yellows

66. QuickTime™ and a
Sorenson Video 3 decompressor
are needed to see this picture.

67. [With] the tremendous growth in industrial power, as
well as … politics and culture … the world of business
and commerce and graphic arts are more closely linked
than ever.
Fritz H Ehmcke
Deutsche Gebrauchsgraphik,
1927