Chauncey Zalkin - Social Media Starts With Content - Talk Given to EPWN Spain and University of Barcelona Alumni March 24, 2011Barcelona)

Social Media:
It all connects

© Chauncey Zalkin 2011
contact: chaunceyzalkin@gmail.com www.whatwomenmake.com

The distinction between ‘online’ and ‘real
life’ has disappeared.


Is social media really that important for my
professional life?


Small businesses doubled their Twitter usage in 2010 .. More than a third
increased social media over the past year, 50% say they plan to do even
more in the next year.
-ReadWriteWeb, 2011

Social networking now eats up twice as much online time as any other
activity... Email plunged from 11.5% to 8.3%
-Nielsen Study, 2010

The number of adults who use Twitter is expected to double between
2009 and 2012 (from 18 million in 2009, to 36 million in 2012)
-Emarketer, 2010

20 million Facebook users become fans of Pages per day. In 2010, 44% of
‘shares’ occurred through Facebook up 33% from 2009.
-Mashable, 2010


All industries are changing

CV Business


I offer ____


Value/Value Brand
Principles Personality
Beliefs Identity


Everyone seems to agree that brand as content creator is an
unstoppable force.
- Ogilivy PR blog on the SXSW 2011 conference, THE
pivotal event in technology and music in the world


Content Marketing:

What you say
How you want to say it

To whom do you want to say it


Social media takes knowledge and makes it highly iterative. It
creates content as a social object. That is, content is no longer a
point in time, but something that is part of a social interaction,
such as a discussion.
-http://radar.oreilly.com/


Content


Who to follow

clients
prospects
category
bloggers
related news
relevant social issues
people you admire


Where do we start?


Inform
Be Succinct
Summarize
Blog Be Visual
SEO


Engage

(Don’t be boring.)


Information A Break
<<or>>


Be Real


No Platitudes


Show how smart you are


Be transparent


•Monday biggest post day

•Wednesday biggest comment day

•Morning posts 39.7% more effective in terms of
user engagement than afternoon

*Vitrue white paper 2010

Marketers with blogs generate 67% more leads. -Hubspot


Blog


ways of sharing

It all connects.


Automate your social media through
apps
• Your twitter feed on LinkedIn & your blog
• Your blog posts on LinkedIn
• Your blog’s latest on twitter
• Set up a Facebook page that links to your
twitter or blog
• Add your SM to your email signature
• And share your favorite ﬁnds through
friendfeed, digg, stumbleupon, or google buzz.


share
“liking” as spreading


share

Share content that reﬂects
your values and principles
on twitter

Start a conversation


share

Share your blog posts on
twitter and on your
(company’s) facebook page


share
Syndicate Your
Tweets on your blog


share

Syndicate Your
Blogposts on linkedin


1

2

3

4


I can

• Set this all up for you
• Give you a manageable schedule
• Advise you along the way
• Or even write for you.


yes, I will launch and manage your social media
presence. By taking you through a series of exercises,
we can both ﬁgure out what it is you want to convey.


I can build you a manageable schedule,
25 minutes,twice a week with small daily
bites where you can check in with the
universe. It’s a lot easier and more
satisfying than you think.


Research, Reﬁne, Oversee


If you’re an entrepreneur or testing the waters
on a business idea, come to a power-packed
entrepreneurs workshop on May 7th where
you’ll walk away with the beginnings of your
one-page business plan and brand and social
media strategy, valuable research skills,
ﬁnancial assistance, and legal advice, a
roadmap for goal setting, and more.

Thanks for coming!

Chauncey Zalkin - Social Media Starts With Content - Talk Given to EPWN Spain and University of Barcelona Alumni March 24, 2011Barcelona)

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Chauncey Zalkin - Social Media Starts With Content - Talk Given to EPWN Spain and University of Barcelona Alumni March 24, 2011Barcelona)