1. Facebook Launches “Camera”
On Thursday, Facebook announced that it would be launching a new standalone app for iOS. A
new app? About a weak after the awkward IPO launch? Hmmm… How long has Facebook had
these kind of projects up their sleeve? I digress. We can chat about how one can expect a slew
of new projects to be announced now that Facebook has investors and shareholders to please at a
later date. Today, we’re excited for “Camera”, a new app focused entirely on image sharing. It
allows Facebook users to quickly browse existing images, take photos, apply interesting filters,
and then upload them to Facebook. Someone stop me if this reminds you of another ubiquitous
photo sharing application.
Naturally, one might say, “Oh, THAT’S why they bought Instagram!”, but you’d be
incorrect. According to some of the websites out there, the new development team from
Instagram wasn’t involved in making this new app, suggesting that Facebook has had this bun in
the oven for a long time. Perhaps Facebook didn’t want the competition, and since Instagram did
mobile very well, they may be able to make Camera a better application. Streamlining the
Facebook photo experience was always a long-held goal and after reading an article on All
Things D, it makes sense.
The author writes:
“But now that Facebook Camera is finally coming to the App Store a month after the Instagram
purchase, the whole deal is starting to make a lot more sense. With Instagram’s rapid rise to
prominence in quickly garnering a strong user base, Facebook had to have seen the writing on

2. the wall. Tens of millions of users signed up in the span of two years. And the app surpassed 50
million downloads after finally being released on Android earlier this year.
In essence, Instagram was taking over mobile photos, and Facebook couldn’t wait around and
watch the company snap up every user while still working on perfecting the Facebook Camera
app.”
The cool thing about this app is that it’s fast. And that’s something that the Facebook app is
not. Looking at photos on the Facebook app, even with a quick connection is slower than
molasses running out of a jar. I’m glad that this app is out, because it just gives Facebook more
and more ammo to really take a huge shot at the mobile game. Buying Instagram (sale still
pending) is a good thing and hopefully just the tip of the iceberg.
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3. According to some of the websites out there, the new development team from Instagram wasn’t
involved in making this new app, suggesting that Facebook has had this bun in the oven for a
long time. Looking at photos on the Facebook app, even with a quick connection is slower than
molasses running out of a jar. Buying Instagram (sale still pending) is a good thing and hopefully
just the tip of the iceberg.