Innovcom - Tools for traditional commerce

New Technologies for the traditional commerce Wolf Hilzensauer, S a lzburg Research Viana do Castelo, November 6th, 2008

This project has been funded with support of the European Commission. This communication reflects the views only of the author, and the Comission cannot be held responsible for any use wich may be made of the information contained therein.

The world in changing Communication is no longer a one ways street ...

The world in changing Web 2.0 – Social Software Your customers change – from consumers to producers ... Source: http://www.labnol.org/wp/images/2007/06/web-2.0-concept.jpg

The world in changing Communication is a key issue ... Source: http://static.flickr.com/14/93136022_25afa7e458_o.jpg

[object Object],What can you do in order to adress your customers??

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Provide multiple information on multiple channels!

And above all ... ,[object Object],Source: http://www.bizextra.biz/files/images/innovation.jpg

New Technologies for the traditional commerce ,[object Object]

Information ,[object Object],[object Object],[object Object],[object Object]

Write a public diary ... ,[object Object]

Corporate Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate Podcasts ,[object Object],[object Object],[object Object],[object Object]

Youtube for product presentations Video Marketing Source: http://www.youtube.com/watch?v=QFF1teNnfAc

Customized Widgets – Netvibes ,[object Object],[object Object],[object Object]

Netvibes Source: http://www.netvibes.com/innovcomportal#Relationship_and_attendance_of_customers

But how to keep up to date and get an overview?? ,[object Object],[object Object],Source: Personal RSS-Reader (Vienna) of Wolf Hilzensauer

SME dealing with doorknobs ... Source: http://bd-exclusive.at/

Communication ,[object Object],[object Object],[object Object],[object Object]

Collection of feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Multimedia Feedback Source: http://voicethread.com/

Questionnairs and surveys ... ,[object Object],[object Object],[object Object],[object Object]

Participation: Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Participation: Business Networks ,[object Object],[object Object],[object Object]

Mobilisation ... ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile communication ,[object Object],[object Object],[object Object],[object Object]

Mobile Networks & Communities ,[object Object],[object Object],[object Object]

QR-Code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

QR-Code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

QR-Code in combination with ...

QR-code for online surveys ... ,[object Object],[object Object],[object Object]

Austrias most famous butt –using QR-code Source: http://www.mamk.net/?p=1463

Thank´s for listening ... ,[object Object],[object Object],[object Object],[object Object],[object Object]

Innovcom - Tools for traditional commerce

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