Presenter: Peter Baron
This session takes participants through the experiences of building school blogs into an outlet for school communications. The presentation explores how a blog can become a vehicle through which to share a variety of perspectives with your most important constituencies–current/past parents, prospective families, alumni, and donors. Chuck Will, Proctor Academy, and Peter Baron, WhippleHill, will survey a range of successful blogging examples. Make sure to bring your questions!
5. Photo Credit:Thomas Hawk
Outbound marketing
“Outbound marketing is the traditional
form of marketing where a company
initiates the conversation and sends its
message out to an audience. ”
6. “Outbound marketing is the traditional form of
marketing where a company initiates the conversation
and sends its message out to an audience. ”
Credit: Wordstream
http://www.wordstream.com/outbound-marketing
7.
8.
9.
10.
11.
12.
13. “Inbound marketing is a marketing strategy that focuses on getting
found by customers. This sense is related to relationship marketing
and Seth Godin's idea of permission marketing. David Meerman
Scott recommends[3] that marketers "earn their way in" (via
publishing helpful information on a blog etc.)...”
Credit: Wikipedia
http://en.wikipedia.org/wiki/Inbound_marketing
16. What is social media?
The term Social Media refers to the use of web-based and
mobile technologies to turn communication into an
interactive dialogue. Andreas Kaplan and Michael Haenlein define
social media as "a group of Internet-based applications that build on
the ideological and technological foundations of Web 2.0, and that
allow the creation and exchange of user-generated content."
http://en.wikipedia.org/wiki/Social_media
19. 0
240
480
720
960
1200
April 2009 May 2010 July 2010 January 2011 July 2011 Septermber 2012 May 2013
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
20. 0
120
240
360
480
600
April 2009 April 2010 September 2011 April 2012 May 2013
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
38. Organizations that blog 16 to 20
times per month get
more than 2xmore
traffic than those that
blog fewer than 4x per month
39. Blog ingredients
✓Great content that engages readers
✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Demonstrate expertise
44. Glog Notes
Authentic student voice
Trust: post without review
content posted 7 days a week
Compensation: digital cameras
70,000 views in first 4 years
Image credit: Gould Academy
45. David Bill & Pete Smith
twitter.com/dcinc66 twitter.com/pesmith
46. SOCIAL MEDIA STUDENT REPORTERS
USING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION
Photo Credit: Worcester Academy
www.flickr.com/photos/worcesteracademy/3199600717
55. Blog ingredients
✓Great content that engages readers
✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Demonstrate expertise
