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White Canvas credentials
- 2. Slide One We don’t want to be your advertising agency. We don’t want our role to end at artworks. Or sit back after the TV commercial is on air. We don’t want to be seen as the guys on the other side. We are White Canvas. We’d like to be your ideas partner. We’d like to be there, to contribute at every step of the way.
- 3. White Canvas In 2006, we opened our office in Bangalore In 2009, we opened our second office, in Mumbai. In between, it has been a journey of challenges. 2010 promises to be even more challenging.
- 4. Agency report card We created identity for brands. We designed a coffee table book. We developed an award-winning website. We launched two restaurants. We built a brand property for a pen maker. We gave away few smileys. We found ways to reduce ‘marketing waste’. We surprised ourselves. We surprised clients. We pitched. We gave it an honest shot, every time.
- 5. Agency report card We created identity for brands. We designed a coffee table book. We developed an award-winning website. We launched two restaurants. We built a brand property for a pen maker. We gave away few smileys. We found ways to reduce ‘marketing waste’. We surprised ourselves. We surprised clients. We pitched. We gave it an honest shot, every time.
- 7. Brand identity : south indies
- 8. Brand identity objectives Brand name Logo Stationery Collaterals Website design Visual merchandise
- 9. An upscale south Indian vegetarian restaurant
- 11. Brand identity : apple-of-my-i
- 12. A store for kids
- 14. Brand identity : Unroute
- 18. An upscale south Indian restaurant
- 20. An innovative leisure ideas company
- 22. We created identity for brands We designed a coffee table book We developed an award-winning website We launched two restaurants We built a brand property for a pen maker We gave away few smileys We found ways to reduce ‘marketing waste’ We surprised ourselves. We surprised clients. We gave it an honest shot, every time.
- 23. We designed a 100-page coffee table book for south Indies.
- 25. We created identity for brands We designed a coffee table book We developed an award-winning website We launched two restaurants We built a brand property for a pen maker We gave away few smileys We found ways to reduce ‘marketing waste’ We surprised ourselves. We surprised clients. We gave it an honest shot, every time.
- 27. We created identity for brands We designed a coffee table book We developed an award-winning website We launched two restaurants We built a brand property for a pen maker We gave away few smileys We found ways to reduce ‘marketing waste’ We surprised ourselves. We surprised clients. We pitched. We gave it an honest shot, every time.
- 28. Launch 1 Brand: South Indies Category: Restaurant Positioning: The world’s most fashionable south Indian vegetarian restaurant
- 32. Launch 2 Brand: bonSouth Category: Restaurant Positioning: A restaurant that gives you a taste of exotic south Indian recipes alongside the finer things in life.
- 35. We created identity for brands We designed a coffee table book We developed an award-winning website We launched two restaurants We built a brand property for a pen maker We gave away few smileys We found ways to reduce ‘marketing waste’ We surprised ourselves. We surprised clients. We gave it an honest shot, every time.
- 36. The true power of an idea is measured by the number of years it can be sustained for. Sheaffer, one of the world’s leading pen brands, made its entry into the Indian market at a time when ‘the pen’ had lost relevance in the consumer’s mind. To tackle this problem, we developed a campaign that targeted executives, educating them about the importance of being seen with a fine writing instrument. We called it the ‘WorkStyle’ campaign. For two years, the fortunes of Sheaffer have rode on the WorkStyle campaign. The third WorkStyle campaign is all set to roll out this year. Today, WorkStyle is a brand property owned by Sheaffer.
- 37. WorkStyle campaign - Year 1
- 40. WorkStyle campaign - Year 2
- 44. We created identity for brands We designed a coffee table book We developed an award-winning website We launched two restaurants We built a brand property for a pen maker We gave away few smileys We found ways to reduce ‘marketing waste’ We surprised ourselves. We surprised clients. We gave it an honest shot, every time.
- 45. Sometimes, you look at something and it instantaneously brings a smile on your face. We believe that a few pieces of work we’ve created can have that effect on you. We call them ‘smileys’.
- 46. We put up 7 alarm clocks on a hoarding inside the restaurant to communicate the breakfast buffet. This communication targeted people who visited the restaurant for lunch.
- 47. On Father’s Day, we didn’t say Happy Father’s Day. Instead, we put up bicycle, and sent across a more meaningful message.
- 48. The next year, we again tried something different on Father’s Day.
- 49. A sale is a sale is a sale. So we thought why not let one kid’s shopping spree benefit a less-privileged child. The ‘Wishing Well’ Sale encouraged shoppers to give away old toys and clothes and get discount on new toys. The toys and clothes collected were given to kids in an orphanage, in co-ordination with an NGO.
- 50. ‘Halo’. A simple idea to promote vegetarianism during the Christmas season http://www.youtube.com/watch?v=1EiLub64sOk
- 51. We created identity for brands We designed a coffee table book We developed an award-winning website We launched two restaurants We built a brand property for a pen maker We gave away few smileys We found ways to reduce ‘marketing waste’ We surprised ourselves. We surprised clients. We gave it an honest shot, every time.
- 52. We said no to expensive radio spots. We said no to king sized hoardings. We said no to fancy direct mailers. To promote the breakfast buffet as the ideal setting for morning meetings, we used a medium that the business executive was most likely to interact with in the mornings - email. We sent out an interesting series of e-dms that engaged the reader.This campaign achieved encouraging results, at almost zero-cost.
- 56. We created identity for brands We designed a coffee table book We developed an award-winning website We launched two restaurants We built a brand property for a pen maker We gave away few smileys We found ways to reduce ‘marketing waste’ We surprised ourselves. We surprised clients. We pitched. We gave it an honest shot, every time.
- 57. For apple-of-my-i we created gift vouchers that had to excite a kid. A boring piece of paper with a denomination was not something that a would light up a child’s eyes. So we thought of different ways to make a gift voucher exciting. We made a boat, a rocket, 4 cups and kids loved it. An idea so simple, it surprised everyone, including us.
- 59. We created identity for brands We designed a coffee table book We developed an award-winning website We launched two restaurants We built a brand property for a pen maker We gave away few smileys We found ways to reduce ‘marketing waste’ We surprised ourselves. We surprised clients. We pitched. We gave it an honest shot, every time.
- 60. The opportunity to work on new brands excites us. For us, every pitch is a new challenge. Win or lose, the spirit to pitch lives on. Here’s some of pitch work.
- 92. We created identity for brands We designed a coffee table book We developed an award-winning website We launched two restaurants We built a brand property for a pen maker We gave away few smileys We found ways to reduce ‘marketing waste’ We surprised ourselves. We surprised clients. We pitched. We gave it an honest shot, every time.
- 93. Every time a challenge lands up at our desks, we do everything to find the simplest possible solution. It’s a practice that has carried us through all these years; it’s an attitude that we intend to carry along as we venture into the future.
- 94. Core team Deepak Nair, Client Servicing Head. Vinod Moolacherry - Creative Director, Bangalore. Brijesh Jacob - Creative Director, Mumbai. Resources Client servicing Copy & Art Studio Offices Mumbai. Contact: Brijesh Jacob 98207 54591 Bangalore. Contact: Deepak Nair 98451 42585
- 95. Thank you