A presentation given to high school students to inform them of the growing need for inbound marketing professionals.

1. Inbound Marketing
MARKETING WITH A MAGNET, NOT A
SLEDGEHAMMER

2. Lisa Isbell
Inbound Strategy Director, Spot On LLC
@GoogleeEyes
@thespotonagency
http://www.thespotonagency.com
http://www.facebook.com/thespotonagency
http://www.linkedin/in/lisaisbell

3. Inbound Marketing
A strategy for using
a website, social
media, email and
other online tools
to generate leads
and customers.
Brian Halligan, founding
partner and CEO of Hubspot
coined the term in 2005

4. Inbound Marketing Process
http://www.thewholebraingroup.com/wbcntnt/wp-content/uploads/So-what-is-InboundMarketing.pdf
The History of Marketing:
http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-ExhaustiveTimeline-INFOGRAPHIC.aspx

5. The Marketerette
Hubspot produced Bachelorette
spoof video.
Inbound marketing wins out over
outbound to get the rose!
http://www.youtube.com/wat
ch?v=lVwUnl_0eNo

6. The Outbound Marketer
http://www.youtube.com/watch?v=a
B52dgSezGs
Another humorous look at
perspectives of outbound
marketing techniques.

7. What’s in it for You.

Career Path in a GROWING
industry.

School of hard-knocks and
passion can pave the way if
money for education is lacking.

A job you love!
Autonomy, flexibility and other
perks.

8. Learn Inbound Marketing Skills

Learn inbound marketing on your own ~ it’s FREE.
http://academy.hubspot.com/certification

Read Hubspot’s blog.
http://blog.hubspot.com/

Explore the Internet (search the term inbound
marketing).

Seek Intern opportunities – Hubspot partner
agencies and businesses using the software.

Build your own inbound marketing campaign –
blog & social media or offer to help out a
charitable organization with theirs.

Develop excellent written communication skills

9. Peek Behind the Curtain