1. Solarponics
Brand Re-energize
Case Study
© 2012 Whizbang

2. Solarponics Marketing Challenge
• Solarponics is the oldest
continually operating solar Before
provider in California. After 35
years of various marketing
Campaigns and inactivity, their
brand was in need of
revitalization. In addition to the After
brand losing its luster, Solarponics
faced increased competition as
well as the economic realities of
the Great Recession.
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© 2012 Whizbang

3. Solarponics Marketing Strategy
• Building on their 35 year
history, Whizbang
repositioned Solarponics as
the alternative energy
pioneers helping Central
Coast residents achieve
energy independence,
saving them money on their
energy bills.
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© 2012 Whizbang

4. Solarponics Creative Mix
• Whizbang took an integrated
approach to energizing the
Solarponics brand. Marketing
communication elements
included developing an updated
logo, a new tagline, sales
materials, website, advertising
campaign, direct mail, radio
effort as well as social media
and public relations programs.
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© 2012 Whizbang

5. Solarponics Creative Mix
• Whizbang created an ad
campaign which highlighted
Solarponic s different services.
The creative used for the ad
campaign was also used for the
direct mail campaign creating
brand synergy and saving
creative development costs.
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© 2012 Whizbang

6. Solarponics Creative Mix
• Whizbang developed a website to
generate sales leads. The website
includes a blog called Ask the
experts which Whizbang
maintains. The questions and
answers from the blog are then
used to create the radio
commercials and direct traffic back
to the website. The blog also
positions Solarponics as the
thought leader in their industry. 6
© 2012 Whizbang

7. Solarponics Creative Mix
• To help consumers’ organically
find Solarponic s website and
maintain Solarponic s position as
an alternative energy pioneer,
Whizbang created social media
pages for Facebook, Twitter, and
YouTube and post daily for
Solarponics.
Facebook
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© 2012 Whizbang

8. Solarponics Creative Mix
Twitter YouTube
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© 2012 Whizbang

9. Solarponics Results
• Within four months, Solarponics
met their six-month sales goal.
By the end of the year,
Solarponics was the number one
seller of solar electric systems
on the Central Coast. Three
years into the campaign, sales
continue to improve and gain
Facebook fans and consumer
engagement and brand visibility
is at an all time high. 9
© 2012 Whizbang

10. That s bright thinking!
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© 2012 Whizbang