This presentation was given to the San Luis Obispo Association of Realtors. July, 2011. QR CCODES: What are they and why do I need one. "Very helpful and clear".

2. QR CODES: What are they? Why do I need one? San Luis Obispo Association of Realtors Brown Bag Education Series July 13, 2011

10. Beware of The Hype Realtors® wishing to be perceived as “tech savvy” are plastering them on everything they can, but rarely doing anything more than linking back to a website that would be just as easily, and more broadly reached via a shortened URL. New technology applied to an old tool does not make a new tool.

11. Beware of The Hype

12. Beware of The Hype I HOPE we’re much smarter about the potential of QR codes. Using a QR Code is not about printing it and enticing consumers to scan the code . The full potential can only be maximized when we make an effort to engage the consumers effectively after they scan the code. It is a waste of time (and money) to create and print a QR Code just so that people could click to a website that is not even mobile-phone-friendly. That isn't the point. It isn't any different from just printing the URL instead of the QR Code.

13. QR Codes In Action Lacoste By using QR codes in shop windows, Lacoste sent users to a classic bat and ball arcade game on their mobile devices, with the bait of a 15% immediate discount for those who chose to register at the end. Posted 08 July 2011 11:03am by Graham Charlton

14. QR Codes In Action Recipe Food & Beverage Marketing Each Wednesday, Recipe holds a wine tasting that is also a virtual event. By scanning the QR code on the cocktail napkin that is used at all tasting events, tasters were directed to the Facebook wine blog and encouraged to leave tasting notes and automatically entered to win a free bottle of wine.