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CREATING MAGIC
MOMENTS IN
SUMMER CAMP
Mid America Camping Conference 2013
WHAT DO WE MEAN BY
“MAGIC”?
• INTANGIBLE
• MEMORABLE
• POWERFUL
• PERFECT
5 KEYS TO CAMP
MAGIC
MATES
MATES
• Humans are Social
• Shared Experience
• Fundamental to Camps
• Confidence that comes
with making friends
MAKING PEOPLE
WELCOME
• Instantly accessible
• Easy to pick up on
traditions
• Use names
• Culture of respect
MAGIC MATES
• Cabin Structure
• Friendship/Cabin Meetings
• Initiatives/Team building
• Intentional pairing
• “Stepping Stones to Building Friendships” by Cathi
Choen
• Choosing Activities or Friends (OE School)
• Activities for one person?
• Songs
MENTORS
MENTORS
• Also fundamental to the
camp experience
• Rock Star versus
Mentor
• Looking up to someone
and having their
attention is a powerful
combination
MAGIC MENTORS
• Hiring Practices
• Training
• 1 on 1 conversation
• Modeling
• Scheduling/Activity Selection
• Facility Design
• Christmas Cards
• Camper Letters
MOMENTS
MOMENTS
• Something great at the
time, and becomes a
long term memory
• Those times when
everything is “just right”
• Memories consist of:
Sights, smells, feelings,
sounds, tastes, people,
etc.
AWESOME CAMP
MOMENTS
• Going to a water park
• Climbing the tower
• Conversing with friends at crafts
• Getting a bullseye
• Zip Line
• Performances
• Learning a Skill
• Laughing
HOW CAN CAMP
MOMENTS BE MORE
MAGICAL?
BE OPEN TO
OPPORTUNITY
• Empty Box
• Imaginative Play
• Down Time - Don’t over
schedule!
TRADITIONS
• Consistency is a
difference maker.
• Return campers hype
things up for new
campers.
• 3 YEARS AWAY
AMBIANCE
• Campfire/Candles/Low
Light
• Volume - reflection
• Music
• Outdoors/Weather/Star
s
• Food/Drink
OPENINGS AND
CLOSINGS
• People need to be
ready to experience the
magic.
• When does it start and
how does it end?
• Surprise or building
anticipation?
• Nestled openings and
closings.
TELL THEM IT IS
IMPORTANT
• Because if you do, it
will be.
• Tell them they are an
important part of it.
• Some people aren’t
looking for magic and
need to be told where
and how to look
BE INSPIRING AND
ATTACH MEANING
• Speak from the heart
• Share who you are
• Believe in what you say
• Camp Creed, Core
Values, Unless, I am
Third, etc.
SCENARIOS
• Playing Capture the
Flag is fun.
• Playing it in color teams
with face paint and
chants is memorable.
• Playing it as a team the
kids made up with
special cheers, unique
costumes, and team
songs is unforgettable.
SCENARIOS
• Having a campfire is
fun
• Announcing it at dinner
and having the staff go
crazy for it is
memorable
• Announcing it at dinner,
having a warm up, and
walking quietly through
the woods to the site is
unforgettable
MENTIONS
MENTIONS
• Kids crave attention
and recognition
• It validates their
experience
• Shows respect from
their mentors/authority
• Gives them social
status with their peers
MAGIC MENTIONS
• Ranch Camp Achievement Levels
• Returning from a Trip
• Cheers - Recognize/Thank You
• Good Sheriff
• Newsletters
• Birthday Brigades
• “Kingdom Awards”
• Staff Recognition
YEAR AWARD
SYSTEM
MEMENTOS
MEMENTOS
• What will tie them to
their memories?
• Important things in
adult life have tokens,
badges, and symbols.
• Gifts make people feel
special and important.
MAGIC MEMENTOS
• Medallions
• T-Shirts
• Take Home Crafts
• Friendship Bracelets
• Swim Bands
• Store Items
• Christmas Cards
• Autograph Folder
EXTENDING THE
FEELING
• Traditions - When I go
back, I will experience it
again.
• “Christmas Morning
Excited”
• Expectations and
Cliches
• Actual Magic
• Can’t do it anywhere
else
SILVER AND GOLD
FIND INSPIRATION IN
YOUR OWN MAGIC
• What do experiences you consider
magical tell you?
• Better to go out to eat or make special
meal with friends?
• What happens in concerts, church,
ceremonies, TV, Movies, etc. that feels
magic?
WHAT COMES NEXT?
• AUDIT
• GENERATE
• SELECT
• IMPLEMENT

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Making Magic at Summer Camp

  • 1. CREATING MAGIC MOMENTS IN SUMMER CAMP Mid America Camping Conference 2013
  • 2. WHAT DO WE MEAN BY “MAGIC”? • INTANGIBLE • MEMORABLE • POWERFUL • PERFECT
  • 3. 5 KEYS TO CAMP MAGIC
  • 5. MATES • Humans are Social • Shared Experience • Fundamental to Camps • Confidence that comes with making friends
  • 6. MAKING PEOPLE WELCOME • Instantly accessible • Easy to pick up on traditions • Use names • Culture of respect
  • 7. MAGIC MATES • Cabin Structure • Friendship/Cabin Meetings • Initiatives/Team building • Intentional pairing • “Stepping Stones to Building Friendships” by Cathi Choen • Choosing Activities or Friends (OE School) • Activities for one person? • Songs
  • 9. MENTORS • Also fundamental to the camp experience • Rock Star versus Mentor • Looking up to someone and having their attention is a powerful combination
  • 10. MAGIC MENTORS • Hiring Practices • Training • 1 on 1 conversation • Modeling • Scheduling/Activity Selection • Facility Design • Christmas Cards • Camper Letters
  • 12. MOMENTS • Something great at the time, and becomes a long term memory • Those times when everything is “just right” • Memories consist of: Sights, smells, feelings, sounds, tastes, people, etc.
  • 13. AWESOME CAMP MOMENTS • Going to a water park • Climbing the tower • Conversing with friends at crafts • Getting a bullseye • Zip Line • Performances • Learning a Skill • Laughing
  • 14. HOW CAN CAMP MOMENTS BE MORE MAGICAL?
  • 15. BE OPEN TO OPPORTUNITY • Empty Box • Imaginative Play • Down Time - Don’t over schedule!
  • 16. TRADITIONS • Consistency is a difference maker. • Return campers hype things up for new campers. • 3 YEARS AWAY
  • 17. AMBIANCE • Campfire/Candles/Low Light • Volume - reflection • Music • Outdoors/Weather/Star s • Food/Drink
  • 18. OPENINGS AND CLOSINGS • People need to be ready to experience the magic. • When does it start and how does it end? • Surprise or building anticipation? • Nestled openings and closings.
  • 19. TELL THEM IT IS IMPORTANT • Because if you do, it will be. • Tell them they are an important part of it. • Some people aren’t looking for magic and need to be told where and how to look
  • 20. BE INSPIRING AND ATTACH MEANING • Speak from the heart • Share who you are • Believe in what you say • Camp Creed, Core Values, Unless, I am Third, etc.
  • 21. SCENARIOS • Playing Capture the Flag is fun. • Playing it in color teams with face paint and chants is memorable. • Playing it as a team the kids made up with special cheers, unique costumes, and team songs is unforgettable.
  • 22. SCENARIOS • Having a campfire is fun • Announcing it at dinner and having the staff go crazy for it is memorable • Announcing it at dinner, having a warm up, and walking quietly through the woods to the site is unforgettable
  • 24. MENTIONS • Kids crave attention and recognition • It validates their experience • Shows respect from their mentors/authority • Gives them social status with their peers
  • 25. MAGIC MENTIONS • Ranch Camp Achievement Levels • Returning from a Trip • Cheers - Recognize/Thank You • Good Sheriff • Newsletters • Birthday Brigades • “Kingdom Awards” • Staff Recognition
  • 28. MEMENTOS • What will tie them to their memories? • Important things in adult life have tokens, badges, and symbols. • Gifts make people feel special and important.
  • 29. MAGIC MEMENTOS • Medallions • T-Shirts • Take Home Crafts • Friendship Bracelets • Swim Bands • Store Items • Christmas Cards • Autograph Folder
  • 30. EXTENDING THE FEELING • Traditions - When I go back, I will experience it again. • “Christmas Morning Excited” • Expectations and Cliches • Actual Magic • Can’t do it anywhere else
  • 32. FIND INSPIRATION IN YOUR OWN MAGIC • What do experiences you consider magical tell you? • Better to go out to eat or make special meal with friends? • What happens in concerts, church, ceremonies, TV, Movies, etc. that feels magic?
  • 33. WHAT COMES NEXT? • AUDIT • GENERATE • SELECT • IMPLEMENT