Social Media Influence on the Workplace
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Summary of slide deck used in SSE Riga HR Morning Seminar on 30 September 2011
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Social Media Influence on the Workplace
- 1. Who walks the Dog HR Morning Seminar Influence of Social Media on the Workplace http://whowalksthedog.com #SSEHR
- 2. Who walks An Exploration of Social Media the Dog What is Social Media? Time Waster or Productivity Booster Creating a Platform for Performance http://whowalksthedog.com
- 3. Who walks But First: I Am ... the Dog http://whowalksthedog.com @arjantupan facebook.com/arjantupan linkedin.com/in/arjantupan youtube.com/user/arjantupan
- 4. Who walks http://whowalksthedog.com the Dog Social Media? What is
- 5. Who walks Technology and Social Interaction the Dog Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web- based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. http://whowalksthedog.com
- 6. Who walks http://whowalksthedog.com the Dog The Web Trends Map
- 7. Who walks http://whowalksthedog.com the Dog The Conversation Prism
- 8. Who walks There Are Always Current Winners the Dog Micro blogging Social Networking Business Networking http://whowalksthedog.com Sharing
- 9. Who walks the Dog Social Media form a constantly changing landscape of places, enabled by technology, where people meet, talk and share http://whowalksthedog.com
- 10. Who walks http://whowalksthedog.com the Dog New Facilities To Do Old Things
- 11. Who walks http://whowalksthedog.com the Dog Time Waster Productivity Booster or
- 12. Who walks the Dog 54% Of US companies blocked internet access in 2009 $ 2.25 Bln Productivity loss due to private use of internet in UK in 2009 9% http://whowalksthedog.com More productivity by allowing employees to surf.
- 13. Who walks the Dog What is productivity? http://whowalksthedog.com Worked hours? Output per hour?
- 14. Who walks the Dog Type of Online Activity Activity Examples Price comparisons Operational Direct communication with customers Productivity Relation Research / analysis Following subject matter experts Development Reading articles related to work Online training Webcasts Guru spotting (following guys like Seth Godin) Inspiration Field of business developments TED.com Paying bills Strictly private Chatting with relatives http://whowalksthedog.com Online shopping
- 15. Who walks http://whowalksthedog.com the Dog They Know Where I Work
- 16. Who walks the Dog Outsiders Looking In Authorities Press Watchdogs MySIA Clients Competitors Recruiters Investors http://whowalksthedog.com
- 17. Who walks http://whowalksthedog.com the Dog The Code of Conduct
- 18. Who walks the Dog - Determine ‘Productivity’ based on roles - Set clear guidelines - Educate employees - Create central point of information - Integrate in performance reviews http://whowalksthedog.com
- 19. Who walks the Dog Conclusion: Social Media have entered the workplace from outside. They can be both enabler and distractor. HR professionals can play a vital role in mapping functionality to roles and guiding employees in online behavior. http://whowalksthedog.com
- 20. Who walks http://whowalksthedog.com the Dog Performance Platform for Creating A
- 21. Who walks http://whowalksthedog.com the Dog Short History of Knowledge Management
- 22. Who walks http://whowalksthedog.com the Dog Short History of Knowledge Management
- 23. Who walks the Dog Employees Increasingly Expect Social Technology in the Workplace http://whowalksthedog.com
- 24. Who walks the Dog Four Perspectives To Take Advantage Perspective Demands HR Role development training Employee forms HR applications labor issues information providing people recruiting Business process career management performance job descriptions reporting HR systems Management road map guidelines job descriptions talent development compliance policies Legal information providing http://whowalksthedog.com
- 25. Who walks the Dog Conclusion: Social Media technologies can also be used inside the company. There are many ways that HR can leverage these to create a platform for performance. http://whowalksthedog.com
- 26. Who walks Sources and other interesting links the Dog http://delicious.com/whowalksthedog/socialmediaHR Credits of images Web Trend Map by Information Architects Japan http://whowalksthedog.com Conversation Prism by Brian Solis and Jesse Thomas Task list image by Lisa Clarke on Flickr Social Media Revolution videos by Socialnomics
- 27. Who walks A Who walks the Dog Knowledge Share the Dog 30 September 2011 Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor. We specialize in social media, CSR and Lean Management / Six Sigma. More information: Arjan Tupan http://whowalksthedog.com arjan@whowalksthedog.com http://whowalksthedog.com http://twitter.com/whowalksthedog http://twitter.com/arjantupan http://facebook.com/whowalksthedog +371 27 44 88 11
- 28. Renske Bakker is making change in Uganda. Read her story of change, and others, on http://whowalksthedog.com/wherechangehappens And share yours!