2010 District 7070 Conference - Social Media
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The presentation delivered at the the 2010 District 7070 Conference about Social Media & Rotary.
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2010 District 7070 Conference - Social Media
- 1. Rotary & Social Media
- 2. Digital Native? A new kind of Hide-n-Seek
- 3. What we’re talking about • How to use social media for Rotary • How to make a Facebook Page • Social media etiquette • A closer look at “the big three” of social media Facebook Twitter LinkedIn
- 5. How can we use Social Media for Rotary?
- 6. Looking at Rotary International RI has a page at rotary.org that describes how they use social media. 90,479 “Likes” of Facebook Page 51,750 Twitter Followers 599,704 YouTube Upload Views 11,623 members on LinkedIn
- 7. What can clubs do? • Get accounts! • Create a Facebook page for your club • Create a Page for annual events • Use LinkedIn to connect with other Rotarians • Use social media across channels • Membership • Get your members involved!
- 9. Facebook Tips • Have a social media plan and stick to it! • Facebook is for your friends • To connect outside your circle of friends, make pages or groups • Pay attention to your audience, responses must be timely and respectful
- 10. Facebook Pages • Pages are perfect for your club • Use Pages for annual events • Easy way to engage people interested in what your club does • Pages are public • Pages get indexed by search engines • Pages have insights • Pages are easily promoted
- 11. Facebook Social Plugins Places Activity Feed Like Box Like Button
- 13. Twitter Tips • Take advantage of @rotary7070 • Make an account and follow • Post tweets with links • Retweet • Use the hash tag
- 14. Twitter Helpers • HootSuite • TweetDeck • Gist • Built in to smart phones
- 16. LinkedIn Tips • Make sure your profile is accurate, up-to- date and complete • Claim your company/club • Add all business contacts • Join relevant groups, participate in the conversations • Share your knowledge openly • Use it to recruit
- 17. LinkedIn Widgets • Add follow us buttons • Add profile badges • Add share buttons
- 18. Wrap Up
- 19. What About Privacy? • They only know what you tell them • Be mindful of allowing apps to access your profile • Keep your private life private • All sites will eventually have security issues
- 20. Social Media Etiquette • Have complete profiles; • Write posts offline; • Offer information of value; • Look at the people who friend/connect/follow you; • Connect with business contacts; • Take complaints to e-mail; • Share things you find interesting; • Keep profiles up to date. DO DON’T • Be friend crazy; • Be fake or rude; • Send frivolous requests; • Post private information in public; • Use l33t speak; • Respond off-the-cuff; • Post things you wouldn’t want your mom or your kids to see; • Think that people aren’t listening; • Just “aggregate” other content.
- 21. The Future is Mobile Social Media in Your Hands • Mobile apps • Tablets • Location based Always on, always available, always with you.
- 22. • flowtown.com/blog • touch.facebook.com (for Places) • facebook.com/username • facebook.com/nonprofits • slideshare.net Resources
- 23. Finding Me Rotary: darryl.patterson@eastyorkrotary.org Work: darryl@element26.ca Twitter: @widgetapps Transforming your ideas into useful solutions. tweets@eastyorkrotary.org
- 24. Thank You