An Easy "How-to" for small business AND individuals to leverage LinkedIn. The basic concept behind every social networking sites is to get connected with people. Linkedin also plays a role. Here is a tour to get you started.

1. Using

2. Social Fish
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3. Specifically
- LinkedIn for employees / vendors / clients Foster work relationships
- Facebook for customers, consumers
- Pinterest for shoppers, images
Great traffic from
people looking for
ideas
Fantastic communication tool,
non work, hard to sell
Favorite Fish for
business

4. 1: Personal profile
2: Reconnecting
3: Finding help

5. 1. Personal Profile Tips
Get to Double-Digit Get skill endorsements
Connections Endorsements of important, marketable skills
5 connections are too few; 500 may be too many
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6. 2: Don’t eat lunch alone or attend workshops by yourself...
Social networks work better when you combine them with real life…
Offer to spend some time face to face with your connections .
See what’s new and if you can help each other.
EASY HOMEWORK:
Pick a city you are going to, or are in, and search
for people you know. Drop one friend a line and
ask if they want to meet for lunch when you are
in town.

7. Need help? Better yet help a friend
and find out what they need.
1) Use the search box again,
this time looking for the skill
you need in your area.
2) Locate a fit and ask to “Get
introduced” by one of your
connections Shaq is smart , but this is a
joke ...to say ...
You might be surprised that,
with a simple introduction, you
are able to reach out to a great
Craft your message like a pro: deal of talent.
1. State your intent:
Be clear about why you’re
asking for an introduction
2. Give an out
Be professional and give
your friend a way to say no.

8. Why go pro?
*(I haven’t tried this yet)
Top 3 for me
Rise to the top of search results / applications

9. Better than CNN
LinkedIn today is news for YOUR
industry tailored to YOUR skills
(LinkedIn today is my bookmark to
LinkedIn)

10. LinkedIn Advanced
1. Groups
2. Company Profiles

11. Hundreds of groups in your field,
... your geographic location, as well as former alumni.
"Find people of your own kind and connect with them.”
Be aggressive here:
I prefer the group email settings to weekly or daily digest.

12. Before we get into
company pages
....
Online /offline
Go for brand-loyalty AND
the long-term relationship

13. What is brand loyalty?
& how do they do it?

14. More than preferring a brand, it’s an
über-word-of-mouth (& trust)
thing:
Telling others about how awesome you, your product
or your service is
Helping others who might have an issue
Leaving a good rating, or going out of their way to
click on your affiliate links
....

15. One way... give a ‘factory tour’
Traditionally a fun family outing, showing the
process (and care) that goes into what you make

16. Crafting your ‘tour’
Inform on industry, show process or work
*DO NOT BE SLOPPY, take care / proof your work,
People will associate what they see as a quality-indicator for your product, and the brand
In Business School they say SEX sells.
Do you know what sells better?
People Fun Process Personality “Magic”

17. Setup your Company page
Add services,
add co-workers, staff
Even job openings
And then....

18. Post your ‘tour’
How you work updates, announcements, etc
Our preferred
Promotional cycle is easy
It is not meant to sell... (Selling is hard.)
...but to inform, inspire and help others.
and then promote that.

19. Bonus tip: Cross-pollination
You
A factory tour can be great for your blog,
LinkedIn, Pinterest AND Facebook.
Maybe you will post to all, or maybe only 2 or 3.
Only you know that. Even if there is overlapping
audience, just use common sense and post where
your people will already be in a mental mode to
like it.

20. Help your friends.
Because, it’s good Karma,
and it might come back around to you.

21. Tha nk you!
LinkedIn.com/company/multimedia-by-chris
Chris Wiegman
Creative Services for
Building Stronger Brands
WEB GRAPHICS APPS (919)600-1995
RETOUCH 3D VIDEO
“Like” if this helped
Than k you!
Creative Services for
Building Stronger Brands
WEB GRAPHICS APPS (919)600-1995
RETOUCH 3D VIDEO