Brand Marketing | Corporate Image | Digital Strategy | Cross Cultural Communication www.wiekegur.com wg@wiekegur.com

1. Cross Cultural
Communication
e Key to Successful International Negotiation
Friday, 16 November 12

2. Cross Cultural
Communication
has become international business issues
Friday, 16 November 12

3. International negotiation
involves
differences in national
cultures, political, legal,
and economic systems
Friday, 16 November 12

4. Cultural differences
can cause
communication
problems
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5. Misinterpretation
can be
the source of the problem
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6. e basic
of Cross Cultural Communication is
language & culture
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7. Words in most northern
European
languages
are low in context.
ey provide most of the meaning.
Friday, 16 November 12

8. Asian and Arabic languages
are among
the most high context
languages in the world.
e words can have multiple meanings
depending on the situation.
Friday, 16 November 12

9. Effective
cross-cultural communication
is about
understanding the culture -
the non verbal communication
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10. Non verbal communication
is body movements,
facial expressions,
body posture,
the use of space,
basic human interaction,
communication style,
time sensitivity.
Friday, 16 November 12

11. If you are going
global
it’s time for you to
invest in the expertise
and resources needed
Friday, 16 November 12