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29-31 May, Limoges, France


Programme
Organised by:   Funded by:
Interactive design international festival
                                                            29-31 May, Limoges, France

Wif, Interactive design international festival

   → Organised by the Limousin Economic and Cultural Development Agency, Wif was
   created almost 10 years ago and will enjoy its 5th edition in 2012.
   → For 3 days the Festival makes the regional, national and international
   (15 countries) ecosystem of interactive design converge in Limoges.
   → Companies, professionals, researchers and schools share and explore the latest
   design innovations on topics addressing the major economic, cultural and social
   challenges of our time.
   Wif is:
   → The ‘in’ Festival: meetings and design challenge.
   Participants find fuel for their vision, expertise and inspiration through conferences,
   workshops and round table discussions featuring renowned speakers
   The Wif Design Challenge is a chance for competitors to imagine and produce
   tangible solutions to economic, cultural and social issues.
   → The ‘off’ Festival, meanwhile, draws on initiatives led by Design and IT operators
   based in Limousin.
Interactive design international festival
                                                           29-31 May, Limoges, France

From web design to interactive design

  → The 2012 edition of Wif broadens its scopes to cover evolutions that change the
  practice of design in the digital era.
  → Originally focusing on web design, Wif has been expanded to include interactive
  design, which encompasses all experiences performed beyond the browser: mobile
  applications and web, tablets, connected television, smartframes, connected
  objects...

  What is interactive design?
  Interactive design is the creative activity focused on devising digital interactive
  products and services. The process entails formulating the way in which people,
  products and services dialogue with each other. This dialogue is reflected in the
  behaviour of products or services and rooted in the digital interface, object or
  environment. It involves physical and mental participation by the user.
  (Definition from the Petit dictionnaire du design interactif, 2010)
Interactive design international festival
                                                          29-31 May, Limoges, France

2012 Theme

  Interactive design at the heart of economic,
  cultural and social innovation
  How can interactive design respond to the contemporary challenges posed in the
  “digital society”? By integrating the user’s viewpoints into its process interactive
  design brings to tangible life innovative scenarios and uses that can change the way
  people think about education, access to culture, natural resource management,
  transport quality, health and so on. “An essential driver of economic and cultural
  exchanges”, interactive design is an ideas-generating force that can help society to
  evolve.

  Key words: interactive design, interaction design, digital design, user experience,
  services design, game design, web design, user-centred design, interfaces, internet
  of things, innovation, social innovation, sustainable development
Interactive design international festival
                                                            29-31 May, Limoges, France

Who is Wif aimed at?

  Wif is aimed at a varied international audience
  Interactive design professionals   Web professionals           Decision-makers
  ‣ Creative directors               ‣ Web developers            ‣ Product managers
  ‣ Design managers                  ‣ Front office developers   ‣ R&D directors
  ‣ Artistic directors               ‣ Web project managers      ‣ Marketing managers
  ‣ Web designers                    ‣ Production directors      ‣ Directors of
  ‣ Interaction designers            ‣ Community managers        communication
  ‣ Digital designers                ‣ Strategic planners        ‣ Chief executive officers
  ‣ Information architects           ‣ Interactive marketing     ‣ Information system
  ‣ Ergonomists                      managers                    managers
  ‣ User Experience designers        ‣ Internet managers
  ‣ Motion designers
                                     Digital sector companies
  People involved in education and   ‣ Interactive agencies
  research                           ‣ Design agencies
  ‣ Design colleges                  ‣ Start-ups
  ‣ ICT colleges                     ‣ SMEs
  ‣ Engineering colleges             ‣ Major corporations
  ‣ Universities
  ‣ Training managers
Schedule
Tuesday 29 May 2012

           Conferences                                     Workshops

9.30am-    What’s the right thing to              10am-    Devising and developing multi-    The Metro standard for
   11am    design ?                                 1pm    screen web applications           Microsoft platform interfaces

           Remy Bourganel                                  Agnès Labbé, developer and        Dick Lantim
           Orange / ENSAD                                  Thibaut Sailly, PIA designer      CEO, Sensorit




11.15am-   The Next Step for Design:
12.45pm    Social Entrepreneurship

           Jon Kolko
           Interaction designer, Austin Center
           for Design


2.30pm-    The idea of         "Digital"         2.30pm-   Legal and fiscal status and       Digital eco-design: processes
    4pm    affordance in       school             5.30pm   copyrights for designers          and objectives
           interfaces          challenges
                               Nicole Pignier,             François Caspar,                  Béatrice Gisclard,
                               Pierre Moeglin,             co-founder and president of the   Consultant and designer,
           Yves Rinato         Michel Lavigne,
           Intactile Design    Anne Beyaert,               French Alliance of Designers      Les 6D collective
                               Pamela Kline


4.15pm-    Avoiding digital drunkeness           5.50pm-   Grasping EXT JS, a framework      Valorising and protecting
 5.45pm                                           8.30pm   for developing web                creations and designs
           Dominique Sciamma                               applications
           Director of the Department of                                                     Paola Gelato et Séverine Redon,
           Interactive Systems & Objects,                  William Ruchaud,                  Jacobacci & Partners
           Strate College                                  Teacher, 3IL
Wednesday 30 May

           Conferences                                       Workshops

9.30am-    Innovation through design:               10am-    From the idea to industrial         Urban areas - digital practices
   11am    Methodologies in times of crisis           1pm    production:                         for sensitive cities
                                                             Going forward, how can user
           Nicolas Leduc                                     experiences be designed when        Marina Wainer,
           UX Designer,                                                                          Valérie de La Chapelle
                                                             there are multiple mobilities?
           Project director, Attoma                                                              La Fracture Numérique

                                                             Saran Diakité Kaba,
11.15am-   Demystifying the internet of                      User Experience manager,
12.45pm                                                      PSA Peugeot Citröen
           things

           Rafi Haladjian
           Founder of Sen.se



2.30pm-    Designing our experience at a           2.30pm-   Efficient development of future     Personal data and services
    4pm    time of digital revolution               5.30pm   proof web solutions in              design – a case study
                                                             Wordpress
           Stéphane Vial                                                                         Matthieu Savary
           Philosopher and interactive designer,             Thomas di Luccio                    Service designer,
           Lektum                                            Interactive designer, Zenhysteria   User Studio


4.15pm-    What role for user   How to launch      5.50pm-   Television interfaces uses;         Sound design initiation
 5.45pm    understanding in     a startup           8.30pm   under-centred design methods
           interaction
                                                                                                 Xavier Collet,
           design?                                           Raphaël Yharrassarry                Independent sound designer
           Nicolas Nova         Olivier Ezratti
                                Innovation                   Ergonomist, iErgo
           Designer and
           researcher, Near     consultant
           Future Laboratory
Jeudi 31 mai 2012

           Conferences                                         Workshops

9.30am-    How digital enriches game                  10am-    Open Data: the       Introduction to         Design and the
   11am    experience:                                  1pm    stakes for design    interaction design      development of
           emerging gameplays                                                       work                    multi-platform
                                                               Sylvie Tissot                                mobile applications
           Etienne Mineur                                      Developer, Anabole   Christian Égéa
           Creative director, Les Éditions                                          Interaction designer,   Michael Chaize,
           Volumiques                                                               Frog Design             Developer Evangelist,
                                                                                                            Adobe
11.15am-   Interaction design and
12.45pm    sustainable development

           Eli Blevis
           Director, Human-Computer
           Interaction/Design Program, Indiana
           University

2.30pm-    Digital design as a creator of            2.30pm-   HTML5 Websocket      Service design in       Facilitation and
    4pm    value(s)                                   5.30pm                        practice                innovation games
                                                               Peter Lubbers                                for Agile product
           Jean-Louis Frechin                                  Director of          Christophe Tallec,      design
           Digital designer, NoDesign                          Communication and    Service designer,
                                                               training, Kaazing    User                    Jean-Claude Grosjean
                                                                                                            Agile coach, UX
                                                                                                            consultant, trainer,
4.15pm-    [Title of address to be                                                                          Valtech
 5.45pm    confirmed]

           Gillian Crampton Smith
           Professor of design, IUAV University of
           Architecture, Design and Arts, Venice
The 12 conferences
Interactive design international festival
                                                                        29-31 May, Limoges, France

Conferences - theme 1: the stakes

                                            What's the right thing to design?
                                            We are all very familiar with the idea that design is still to a
                                            large extend understood as a function in a process 'to design
                                            the thing right' while we might agree that design is also a way
                                            to identify 'what is the right thing to design'. As we are
                                            entering a new renaissance, in a post-modern era, thanks to
   Remy Bourganel                           the digital, the complexity of opportunities in increasing, and
   Orange / ENSAD                           projects requires new forms to animate various expertises and
                                            lead decision making. With a focus on innovation in unbeaten
   For: designers, digital professionals,   paths, we'll study design methods beyond user centred design,
   students, teachers, researchers and
   decisip0on-makers                        within the spectrum from applied research to speculative
                                            design and including various prototyping forms such as
   Tuesday 29 May 2012                      probing, narratives, generative tools, controversies mapping,
   9.30am-11am
                                            brand and design DNA to foster invention and innovation. We'll
   Amphi A                                  take the talk further with an interactive session debating on
   Faculty of Law and Economic Science      various selected methods for specific situations.
   5 rue Félix Eboué
   87000 Limoges
Interactive design international festival
                                                                        29-31 May, Limoges, France

Conferences - theme 2: innovation

                                            The Next Step for Design: Social
                                            Entrepreneurship
                                            As designers are increasingly recognized as both thought
                                            leaders and the drivers of large-scale change, it's become
                                            evident that we've outgrown the traditional contexts of our
                                            work - as stewards of organizational change in large
   Jon Kolko
   Director,                                corporations, and as hired guns at consultancies.
   Austin Center for Design                 Entrepreneurship provides a third vehicle for design-driven
                                            change, yet designers have not traditionally explored this as a
   For: designers, digital professionals,
   decision-makers and students             viable career path. In this talk, Jon Kolko will describe how a
                                            particular form of entrepreneurship - social entrepreneurship -
   Tuesday 29 May 2012                      is the new frontier for designers, and will provide illustrations
   11.15am-12.45pm
                                            of how a design led, double-bottom line, operationally self-
   Amphi A                                  sufficient company can create meaningful and deep impact.
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges
Interactive design international festival
                                                                            29-31 May, Limoges, France

Conferences - theme 3: the profession

                                            The idea of affordance in interfaces
                                            When we discuss his digital design business, we often talk to
                                            Yves Rinato about interaction and interaction design.
                                            “Personally I prefer the interface idea. I would like to discuss
                                            this subject in more depth during my address. When I consider
                                            interfaces I am ultimately seeking "what makes an interface".”
   Yves Rinato                              As a representation, an interface demands actions, a method
   Founder of Intactile Design              of appropriation. When a strong bond is created between the
                                            imaginary, the intention and the action of using, you can go
   For: designers, digital professionals,
   students, teachers, researchers and
                                            beyond the interfaces graphic features, which become a mere
   decision-makers                          tool of which the use is so well built in that it is completely
                                            absorbed by the result that it enables us to achieve.
   Tuesday 29 May 2012
   2.30pm – 4pm                             * Affordance is a thing’s capacity to suggest how it should be used.
   Amphi A
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges
Interactive design international festival
                                                                        29-31 May, Limoges, France

Conferences - theme 1: the stakes

                                            Avoiding digital drunkenness
                                            Digital design often succumbs to successive bouts of digital
                                            drunkenness that confuse visions, proposals and analyses of
                                            the stakes. Dominique Sciamma intends to show that it is in
                                            designers’ interests to continuously break free of compliant
                                            and conformist thinking and practices in order to adopt
   Dominique Sciamma                        disruptive processes borne of thinking that is just as disrupted.
   Director of the Department of
   Interactive Systems & Objects,
   development and research director,
   Strate College

   For: designers, digital professionals,
   students, teachers and researchers

   Tuesday 29 May 2012
   4.15pm – 5.45pm

   Amphi A
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges
Interactive design international festival
                                                                        29-31 May, Limoges, France

Conferences - theme 3: the profession

                                            Innovation through design:
                                            methodologies in times of crises
                                            In France interaction is still viewed as the “suspicious guest”
                                            in the innovation process, the one that people distrust and the
                                            only one that is continually asked to justify its presence at the
   Nicolas Leduc                            dinner table. Unsurprisingly, the current recession is giving
   Senior UX designer, project director,    legitimacy to all sorts of ‘quick, dirty and poorly put –
   Attoma
                                            together’ aberrations. Giuseppe Attoma intends to look at
   For: designers, digital professionals,   designers’ beliefs and sort out a methodological arsenal that is
   students, teachers, researchers,         complicated, jargon-laden and sometimes dishonest (who has
   decision-makers
                                            really seen this create called “user-centred design”?). He asks
   Wednesday 30 May 2012                    the following underlying questions: in a tense context, what
   9.30am –11am                             are the best tools to use to genuinely place the issue of
   Amphi A                                  interactions between users and services at the heart of the
   Faculty of Law and Economic Science      innovation process?
   5 rue Félix Eboué
   87000 Limoges
Interactive design international festival
                                                                        29-31 May, Limoges, France

Conferences - theme 2: innovation

                                            Demystifying the internet of things
                                            Do things really lie at the centre of the Internet of Things? Is
                                            the challenge really to connect things? Is this the right way of
                                            framing the question? What even deeper revolutions make this
                                            Internet of Things necessary and inevitable? Beyond incidental
                                            uses, what are the disruptions and interrogations that caused
   Rafi Haladjian                           by the connection of a Thing to a network? What are the real
   Founder of Sen.se                        difficulties?
   For: designers, digital professionals,
   students, teachers, researchers and
   decision-makers

   Wednesday 20 May 2012
   11.15am – 12.45pm

   Amphi A
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges
Interactive design international festival
                                                                          29-31 May, Limoges, France

Conferences - theme 1: the stakes

                                            Designing our experience at a time
                                            of digital revolution
                                            The digital revolution is a major cultural revolution. It manifests itself
                                            as what Stéphane Vial calls a "phenomenological revolution" insofar as
                                            it shakes up our cultural outlook. In such conditions it falls to the
                                            digital design to offer individuals and populations new life experiences
   Stéphane Vial                            that, by dint of being are based on the specific and exceptional
   Philosopher and interactive designer -   capacities of “computer matter”, can enable us to again take charge
   University Paris 1 Panthéon Sorbonne     of the creation of our life style and future in a global context in
   and LEKTUM workshop
                                            which, as John Thackara put it, “we inevitably have to adapt to a sort
   For: designers, digital professionals,   of disorder " (in Azimuts, 31) unless we succeed in completing a "third
   students, teachers, researcher and       industrial revolution" (J. Rifkin). In addition, Stéphane Vial will show
   decision-makers                          that design is one of the extraordinary economic drivers of the digital
                                            revolution and that it gives form to our experience of existence. He
   Wednesday 30 May 2012
   2.30pm-4pm
                                            will explain what he means by "the digital design effect", splitting into
                                            three fields : interaction design, web design and game design.
   Amphi A
   Faculty of Law and Economic Science
   87000 Limoges
Interactive design international festival
                                                                       29-31 May, Limoges, France

Conferences - theme 3: the profession

                                           What role for user understanding in
                                           interaction design?
                                           In the course of its still short history, interaction design has
                                           already turned several times to different ways of
                                           understanding digital products and services. Approaches
   Nicolas Nova                            borrowed from psychology, sociology and anthropology have
   Designer and researcher, Near Future    bolstered designers’ way of doing things, with varying degrees
   Laboratory, Teacher at HEADGeneva       of success in different eras and fields of application.
                                           This presentation will outline the role to be given to users and
   For: designers, digital professional,
   students, teachers, researchers and     their understanding in interaction design projects.
   decision-makers

   Wednesday 30 May 2012
   4.15pm-5.45pm

   Amphi A
   Faculty of Law and Economic Science
   5 Rue Félix Eboué
   87000 Limoges
Interactive design international festival
                                                                       29-31 May, Limoges, France

Conferences - theme 2: innovation

                                            How digital enriches game
                                            experience: emerging gameplays
                                            Thanks chiefly to the emergence new game smartphones, new
                                            leisure practices have developed in recent years.
                                            The digital world features new tangible games and toys:
   Etienne Mineur                           augmented reality games, alternate reality games, tangible
   Creative director, Les Éditions          games, geolocated games, transmedia games, and so on.
   Volumiques                               Etienne Mineur will retrace the background to the evolution of
                                            these new fun pursuits.
   For: designers, digital professionals,
   students, teacher and researchers

   Thursday 31 May 2012
   9.30am–11am

   Amphi A
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges
Interactive design international festival
                                                                          29-31 May, Limoges, France

Conferences - theme 1: the stakes

                                            Design in the Age of Climate Change
                                            Design in the Age of Climate Change is the title of a forthcoming book
                                            by Eli Blevis & Shunying Ann Blevis. The book targets awareness of
                                            what is happening in the age of climate change, the implications of
                                            what is happening for how the world will be different than it has been
                                            before, and how our view of design must also change. One theme—do
                                            less with design—proposes notions of sustainable design, especially in
   Eli Blevis                               terms of ontological design both as means of mitigating and adapting
   Director, Human-Computer Interaction/
   Design Program, Indiana University       to the effects of climate change. Another theme—understand more
                                            with design—focuses on meaning-making as a material of designing
   For: designers, digital professionals,   awareness in the age of climate change, especially with a focus on
   students, teachers and researchers       visual thinking as a primary tool of design. Yet another theme—
                                            transcend all with design—focuses on transdisciplinarity in design as a
   Thursday 31 May 2012
   11.15am – 12.45pm
                                            means of tackling the situations induced by the effects of climate
                                            change ahead, especially with a focus on learning. A final theme—
   Amphi A                                  balance all with design—focuses on the confluence of design and
   Faculty of Law and Economic Science      polycentrism as a response to the age of climate change specifically
   5 rue Félix Eboué                        in the arenas of the sociotechnical and the socioentrepreneurial.
   87000 Limoges
Interactive design international festival
                                                                        29-31 May, Limoges, France

Conferences - theme 1: the stakes

                                            Digital design as a creator of
                                            value(s)
                                            At the end of the 20th century, what was sold to us was based
                                            on merchant models of consumption in which value was no
                                            longer the wealth produced but rather was derived from
   Jean-Louis Frechin                       brands, financialisation, marketing techniques and so forth.
   Digital designer, NoDesign               We now live in a world of permanent crises of many sorts -
   For: designers, digital professionals,   financial, ecological, political and, particularly, a deep crisis
   students, teachers, researchers and      in terms of ‘what is on offer’. The digital revolution has
   decision-makers                          spawned another modernity, based on information,
   Thursday 31 May 2012                     relationships and the complexity that will shape the 21st
   2.30pm – 4pm                             century.
                                            In this environment, public, education and merchant models
   Amphi A
   Faculty of Law and Economic Science
                                            change because of other mutations. What models should be
   5 rue Félix Eboué                        used to build new offers? What role will design play in this?
   87000 Limoges
Interactive design international festival
                                                                          29-31 May, Limoges, France

Conferences - theme 1: the stakes

                                              Surfing the breaking wave
                                              Interaction design is the design of the structure, the tempo,
                                              and the sensorial qualities of our interaction with machines—
                                              and our interaction with each other through machines. More
                                              and more the qualities of the world we live in, both physical
                                              and virtual, are defined by digital designers like us. But we are
   Gillian Crampton Smith                     still far from the subtlety of a building by Aalto or Wright; a
   Interaction designer and professor of      world away from the complex intellectual and emotional
   design, IUAV University of Architecture,
   Design and Arts, Venice                    response provoked by a film by Kurosawa, a novel by Proust, or
                                              the subtlety of a Shakespeare sonnet. We have mastered the
   For: designers, digital professionals,     basics of how to make our new technology work; it is remaking
   students, teachers, researchers and
   decision-makers                            society before our eyes: where are we going to take it next?

   Thursday 31 May 2012
   4.15pm – 5.45pm

   Amphi A
   Faculty lf Law and Economic Science
   87000 Limoges
Interactive design international festival
                                                                              29-31 May, Limoges, France

Round table - theme 1: the stakes

                                            The stakes of “digital” schooling
                                            What ethical responsibility do designers have in terms of the
                                            use of digital tools for schools?
                                            Pierre Moeglin rightly explains in the Educational industries that school has always
                                            been a market for the manufacturers of educational products, publishers, etc.
                                            However, since the 20th century there has been a rapid proliferation of designers,
                                            developers and manufacturers of digital educational tools, to such an extent that
                                            selecting by quality and quantity has become very complex for schools. In the face of
   Organised by Nicole Pignier,             new public policies, local authorities, ITC project leaders and digital technology
   CeReS lecturer, University of Limoges    manufacturers, educational issues are sometimes the last consideration.
                                            It is sometimes forgotten that when designers devises the functionalities and graphic/
   For: designers, digital professionals,   material interfaces for a digital tool intended for us in education, they have an ethical
   students, teachers, researcher and       responsibility to the child, who will have to experience this learning in a particular
   decision-makers                          way, largely determined by the designers. This round table discussions aims to look at
                                            the direct educational consequences of ethical choices made by designers, as reflected
   Tuesday 29 May 2012                      in products for learning to read, write, etc.
   2.30pm – 5pm
                                            With:
   Amphi 400B                               Nicole Pignier, CeReS lecturer, University of Limoges
                                            Pierre Moeglin, Professor, LabSic, University of Paris 13 ;
   Faculty of Law and Economic Science
                                            Michel Lavigne, Lecturer, LARA, Paul Sabatier University, Toulouse 3 ;
   5 rue Félix Eboué
                                            Anne Beyaert, HDR Lecturer, University of Limoges;
   87000 Limoges                            Pamela Kline, doctoral student at Ceres, and Nicole Pignier, CeReS, University of
                                            Limoges
                                             
The 18 workshops
Interactive design international festival
                                                                    29-31 May, Limoges, France

Workshops - theme 1: technology

                                         Designing and developing multi-
                                         screen web applications
                                         When it comes to mobility, new technological possibilities
                                         emerge as quickly as new uses develop: geolocation, social
                                         networks, m-commerce, augmented reality, mobile payment,
   Agnès Labbé, developer and            etc.
   Thibaut Sailly, designer              The quality of the application becomes the distinguishing
   PIA                                   component. But how can you offer an attractive and
                                         innovative user experience while keeping development and
   For: developers, designers
                                         roll-out costs under control?
   Tuesday 29 May 2012                   This workshop will introduce you to two processes for making
   10am–1pm (3 hours)                    multi-screen web applications - responsive web design and
   Classroom 1                           hybrid development with PhoneGap. You will have an
   Faculty of Law and Economic Science   opportunity to get concrete experience by developing mini-
   5 rue Félix Eboué                     applications.
   87000 Limoges


     Only 20 places!
Interactive design international festival
                                                                     29-31 May, Limoges, France

Workshops - theme 1: technology

                                         The Metro standard for Microsoft
                                         platform interfaces
                                         Metro is Microsoft’s new standard for its new interfaces.
                                         Initially invented for Zune devices, it is now used on Windows
                                         Phone 7 telephones, the Xbox consoles and soon also in the
   Dick Lantim                           Windows 8 tablet.
   CEO, Sensorit                         Discover the philosophy behind this new interface standard
                                         and the programme base for Windows 7 telephones and
   For: developers, designers            Windows 8 tablets.
   Tuesday 29 May 2012
   10am-1pm (3 hours)

   Classroom 2
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges


     Only 20 places!
Interactive design international festival
                                                                        29-31 May, Limoges, France

Workshops - theme 3: professional practices

                                            Legal and fiscal status and copyright
                                            for designers
                                            What are the professional implications of the pros and cons of
                                            the various statuses? Is the status of self-employed
                                            entrepreneur the best for your discipline? How can you use
   François Caspar,
   co-founder, president of the French      several statuses? When and how can you go beyond the Maison
   Alliance of Designers, founder and       artist status to develop your own business? When and how can
   researcher at Moneydesign                you add author activity to your company? Why and how can
                                            copyright expand your business? At what point should you talk
   For: designers, digital professionals,
   students and decision-makers
                                            to customers about usage rights? How should these be
                                            calculated? Should they be invoiced using royalties or a flat
   Tuesday 29 May 2012                      fee? How can creators who are employees negotiate
   2.30pm – 5.30pm (3 hours)                copyrights? How can you use copyright to facilitate your
   Classroom 1                              customer relations within your sales cycle?
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges



     Only 20 places!
Interactive design international festival
                                                                        29-31 May, Limoges, France

Workshops - theme 3: professional practices

                                            Digital eco-design: processes and
                                            objectives
                                            Eco-design and digital issues are complex because they relate
                                            to machines themselves – in the material part o f the thing
                                            (raw materials, manufacturing processes and end of life) – and
   Béatrice Gisclard,                       also to their uses and implications. For the designer, producer
   Consultant and designer,                 and user, they pose questions regarding the social dimensions
   Les 6D collective
                                            of things and their positive or negative externalities, which
   For: designers, digital professionals,   are sometimes hard to quantify. Mapping the various stages
   students and decision-makers             and their interactions makes it possible to undertake a
   Tuesday 29 May 2012                      systemic process for viewing digital products in terms of
   2.30pm–5.30pm (3 hours)                  sustainable development issues.
   Classroom 2
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges



     Only 20 places!
Interactive design international festival
                                                                      29-31 May, Limoges, France

Workshops - theme 1: technology

                                          Grasping EXT JS, a framework for
                                          developing web applications
                                          To get web application to look like office applications: that is
                                          the goal of EXT JS. Presenting users with an interface that
                                          they already know enables them to save learning and
   William Ruchaud,                       productivity time. By offering powerful components with a
   Teacher, 3IL                           familiar design, EXT JS enables the building of truly intuitive
                                          web applications. This workshop aims to provide a guide to
   For: developers                        quickly grasp this framework. It is geared towards people who
   Tuesday 29 May 2012                    already have a sound knowledge of JavaScript.
   5.30pm – 8.30pm

   Classroom 1
   Faculty of Law and Economic Sciences
   5 rue Félix Eboué
   87000 Limoges



     Only 20 places!
Interactive design international festival
                                                                        29-31 May, Limoges, France

Workshops - theme 3: professional practices

                                            Valorising and protecting the design
                                            creations and methods
                                            Without protection it is difficult to valorise creations (risk of
                                            dilution). Paola Gelato and Séverine Redon will propose a
                                            three-strand approach to this workshop, looking at: creations
   Paola Gelato and                         and protection methods; exercising protection; and
   Séverine Redon,                          valorisation. They will explore answers to the following
   Jacobacci & Partners                     questions: what protection method(s) – copyright, design
                                            protection, unregistered community design or unfair
   For: designers, digital professionals,   competition - is (are) best for each creation (product,
   students and decision-makers             packaging, motif, interactive design, space design, service
   Tuesday 29 May 2012                      design, etc.)? How can you make commercial gain from your
   5-30pm–8.30pm (3 hours)                  creations (franchises, royalties, direct selling)? What contracts
                                            can be considered?
   Classroom 2
   Faculty of Law of Economic Science
   5 rue Félix Eboué
   87000 Limoges


     Only 20 places!
Interactive design international festival
                                                                       29-31 May, Limoges, France

Workshops - theme 2: methodologies and innovation

                                            Urban areas – digital practices for
                                            sensitive cities
                                            Digital development has made cities augmented, connected
                                            and mobile spaces and platforms of technological innovations.
                                            The development of services and mapping for identifying the
   Marina Wainer,                           various uses and people using them makes the urban space
   Valérie de La Chapelle                   transparent. How can invisibility be created amid this
   La Fracture Numérique                    transparency? How can these technologies be harnessed to
                                            offer new urban practices and a sensitive approach to the
   For: designers, digital professionals,   public space? Using these questions as its starting point, La
   students, teachers, researchers and
   decision-makers                          Fracture Numérique offers a workshop in which participants
                                            are invited to concoct urban and digital devices around
   Wednesday 30 may 2012                    7 pre-chosen symbolic sites in Limoges, thereby creating an
   10am–1pm (3 hours)
                                            imaginary course for the duration of the Festival.
   Classroom 1
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges



     Only 20 places!
Interactive design international festival
                                                                       29-31 May, Limoges, France

Workshops - theme 2: methodologies and innovation

                                            From the idea to industrial
                                            production, how to design user
                                            experience amid multiple
                                            mobilities?
   Saran Diakité Kaba,
   User experience manager,                 Sustainable development in a context of economic and energy
   PSA Peugeot Citröen                      change constitutes a paradigm shift that makes breakaway
                                            innovation compulsory. The next question is how to put users
   For: designers, digital professionals,
   students, teachers, researchers and      and their daily imaginary experiences at the heart of the
   decision-makers                          process of co-creation and construction of new mobilities?
   Wednesday 30 May 2012
   10am-1pm (3 hours)

   Classroom 2
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges



     Only 20 places!
Interactive design international festival
                                                                     29-31 May, Limoges, France

Workshops - theme 1: technology

                                         Efficient development of future
                                         proof web solutions in WordPress
                                         Through its APIs Wordpress makes it possible to build – quickly
                                         and in relatively light fashion - future proof interaction web
                                         design solutions that are adapted to current and imminent
   Thomas di Luccio                      uses. This presentation will give an overview of the various
   Interactive designer, Zenhysteria     APIs and the opportunities they offer, as well as good practices
   For: developers, designers            for building responsible sites with intricate information
                                         architecture.
   Wednesday 30 May 2012
   2.30pm-5.30pm (3 hours)

   Classroom 1
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges




     Only 20 places!
Interactive design international festival
                                                                        29-31 May, Limoges, France

Workshops - theme 2: methodologies and innovation

                                            Personal data and services design –
                                            a case study
                                            Prepare your credit cards, we supply bills! On the basis of an
                                            example of 18 months worth of telephone bills, we will
                                            present our thoughts on the accessibility of information
   Matthieu Savary                          contained in personal data and how can this can be used to
   Service designer,                        take a variety of decision in daily life: changing contracts,
   User Studio                              choosing a new telephone operator, etc. We emphasise the
                                            priority role of representations and interaction in the design of
   For: designers, digital professionals,   a semi-automated support device.
   students, teachers, researchers and
   decision-makers

   Wednesday 30 May 2012
   2.30pm-5.30pm (3 hours)

   Classroom 2
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges


     Only 20 places!
Interactive design international festival
                                                                        29-31 May, Limoges, France

Workshops - theme 2: methodologies and innovation

                                            Television interface uses:
                                            user-centred design methods
                                            This workshop will be based on the production of an interface
                                            for television, with each stage featuring presentations of
                                            experiments, tools and methodologies. The benefits of this
   Raphaël Yharrassarry                     project are that they enable discovery of a context in which it
   Ergonomist, iErgo                        is vital to ask the right questions in terms of user-centred
                                            methodologies. The workshop will conclude by looking at
   For: designers, digital professionals,   cross-cutting questions, such as: how can the multi-screen
   students, teachers, researchers and
   decision-makers                          dimension be managed?

   Wednesday 30 May 2012
   5.30pm-8.30pm (3 hours)

   Classroom 1
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges



     Only 20 places!
Interactive design international festival
                                                                        29-31 May, Limoges, France

Workshops - theme 2: methodologies and innovation

                                            Sound design initiation
                                            How can sound design enhance the experience of interactive
                                            devices? This workshop is an accessible introduction for non-
                                            specialists, revealing some of the concepts that frame thinking
                                            on sound design. Participants will also look at implementation,
                                            initial planning and creation phases and the integration of the
   Xavier Collet,                           creation into the end support. They will also see how these
   Independent sound designer               can be assessed.
   For: designers, digital professionals,
   teachers, researchers and decision-
   makers

   Wednesday 30 May 2012
   5.30pm – 8.30pm (3 hours)

   Classroom 2
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges



     Only 20 places!
Interactive design international festival
                                                                        29-31 May, Limoges, France

Workshops - theme 2: methodologies and innovation

                                            Open Data : the stakes for design
                                            The recent opening of public data in France has not yet led to
                                            the general public appropriating it and appreciating the social,
                                            political and cultural stakes. As a result, although the data is
                                            now open, it is often mute.
                                            The presentation will show the forms in which data is
   Sylvie Tissot                            currently presented, enabling greater understanding of the
   Developer, Anabole                       position of designers on the issue.
   For: designers, digital professionals,
   students, teachers, researchers and
   decision-makers

   Thursday 31 May 2012
   10am–1pm (3 hours)

   Classroom 1
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges



     Only 20 places!
Interactive design international festival
                                                                       29-31 May, Limoges, France

Workshops - theme 2: methodologies and innovation

                                           Introduction to interaction design
                                           The goal of this workshop is to address the basic principles
                                           that apply to any interaction design project.
                                           Interaction design is a method of creating a digital product,
                                           environment or service. What makes this method distinctive is
                                           the particular attention devoted to orchestrating dynamic
   Christian Égéa                          behaviours. These behaviour structure the dialogue been
   Interaction designer                    humans and the digital system and they change according to
                                           context and time.
   For: designers, digital professional,   Participants will look at concrete cases and follow them all the
   students, teachers, researchers and
   decision-makers                         way through to resolution, taking in all the key steps en route,
                                           including qualitative research, personas, scenarios, conceptual
   Thursday 31 May 2012                    frameworks,
   10am-1pm (3 hours)
                                           storyboards, wireframes, prototypes, usability tests and
   Classroom 2                             documentation.
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges




     Only 20 places!
Interactive design international festival
                                                                     29-31 May, Limoges, France

Workshops - theme 1: technology

                                         Designing and developing multi-
                                         platform mobile application
                                         The emergence of smartphones and tablets has been
                                         accompanied by the birth of a new generation of applications
                                         that must work across several platforms. Developers of
   Michael Chaize,                       applications must overcome new technical challenges if they
   Developer Evangelist, Adobe           are to offer rich interfaces and experiences on all of these
   For: developers, designers            devices. They also have to re-consider interaction methods
                                         (multi-touch, sensors, accelerometers, etc.). The varying
   Thursday 31 May 2012                  screen resolutions and densities make this task tougher. In the
   10am-1pm (3 hours)
                                         course of this workshop you will discover how Adobe
   Computer room                         technologies make it possible to tackle these issues and
   Faculty of Law and Economic Science   develop multi-platform applications for mobiles and tablets.
   5 rue Félix Eboué
   87000 Limoges




     Only 20 places!
Interactive design international festival
                                                                    29-31 May, Limoges, France

Workshops - theme 1: technology

                                         HTML5 Websocket
                                         HTML5 WebSockets are a new standardized interface for
                                         continuous, bi-directional, low-overhead communications
                                         between browsers and servers. This will enable the
                                         development of a new generation of dynamic, browser-based
                                         web applications.
   Peter Lubbers                         WebSockets are receiving interest and support from across the
   Director of communication and         Web development community. Most modern browsers (for
   training, Kaazing
                                         example, Chrome, Firefox, Opera and Safari) support
   For: developers                       WebSockets.
                                         "Reducing kilobytes of data to 2 bytes and reducing latency
   Thursday 31 May 2012
   2pm-6pm (4 hours)                     from 150ms to 50ms is far more than marginal. In fact, these
                                         two factors alone are enough to make WebSocket seriously
   Classroom 2                           interesting to Google." —Ian Hickson (Google)
   Faculty of Law and Economic Science
   5 rue Félix Eboué                     This workshop is an ideal way for developers to quickly get up
   87000 Limoges                         to speed on the WebSocket standard. We do this by working
                                         our way through the development of various WebSocket
                                         applications.
     Only 20 places!
Interactive design international festival
                                                                        29-31 May, Limoges, France

Workshops - theme 2: methodologies and innovation

                                            Service design in practice
                                            Service design has emerged over the last 20 years during which
                                            design has contributed to ideas-generation and innovation in
                                            services, from points of contact (spaces, interfaces on-site,
                                            mobile, web, etc.) to the way the services is arranged. The
                                            whole gamut of designer’s potential is revealed here, from
   Christophe Tallec,                       idea product-service-system to services innovation or
   Service designer, User                   optimisation.
   For: designers, digital professionals,   The workshop offers participants a chance to embark on a
   students, teachers, researchers and      practical exploration of design on the scale of digital system-
   decision-makers                          products and services.
   Thursday 31 May 2012
   2.30pm-5.30pm (3 hours)

   Classroom 1
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges




     Only 20 places!
Interactive design international festival
                                                                        29-31 May, Limoges, France

Workshops - theme 2: methodologies and innovation

                                            Facilitation and innovation games
                                            for agile product design
                                            Quality facilitation is one of the keys to innovation and the
                                            success of many collaborative workshops (vision, design,
                                            change, etc.) with developing products and services.
   Jean-Claude Grosjean                     Innovative games
   Agile coach, UX consultant, trainer,     (Speed Boat, Product Vision Box, Remember the future, Buy a
   Valtech
                                            feature, etc.) are at the heart of a new agile dynamic and,
   For: designers, digital professionals,   along with a host of facilitation exercises, breath new life into
   students, teachers, researchers and      product design, making it more fun, collaborative and
   decision-makers
                                            engaging. This workshop is an ideal chance to discover and
   Thursday 31 May 2012                     implement some of these new techniques.
   2.30pm-5.30pm (3 hours)

   Computer room
   Faculty of Law and Economic Science
   5 rue Félix Eboué
   87000 Limoges




     Only 20 places!
Interactive design international festival
                                                   29-31 May, Limoges, France

Contacts

  → Benoît Drouillat
  Artistic director
  05 87 21 30 54
  b-drouillat@webdesign-festival.com

  → Virginia Grubert
  Project leader
  05 87 21 30 54
  v-grubert@webdesign-festival.com

  → Sabine Raffier
  Communications manager
  05 87 21 30 54
  s-raffier@webdesign-festival.com

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Wif, Interactive design international festival, programme

  • 1. 29-31 May, Limoges, France Programme Organised by: Funded by:
  • 2. Interactive design international festival 29-31 May, Limoges, France Wif, Interactive design international festival → Organised by the Limousin Economic and Cultural Development Agency, Wif was created almost 10 years ago and will enjoy its 5th edition in 2012. → For 3 days the Festival makes the regional, national and international (15 countries) ecosystem of interactive design converge in Limoges. → Companies, professionals, researchers and schools share and explore the latest design innovations on topics addressing the major economic, cultural and social challenges of our time. Wif is: → The ‘in’ Festival: meetings and design challenge. Participants find fuel for their vision, expertise and inspiration through conferences, workshops and round table discussions featuring renowned speakers The Wif Design Challenge is a chance for competitors to imagine and produce tangible solutions to economic, cultural and social issues. → The ‘off’ Festival, meanwhile, draws on initiatives led by Design and IT operators based in Limousin.
  • 3. Interactive design international festival 29-31 May, Limoges, France From web design to interactive design → The 2012 edition of Wif broadens its scopes to cover evolutions that change the practice of design in the digital era. → Originally focusing on web design, Wif has been expanded to include interactive design, which encompasses all experiences performed beyond the browser: mobile applications and web, tablets, connected television, smartframes, connected objects... What is interactive design? Interactive design is the creative activity focused on devising digital interactive products and services. The process entails formulating the way in which people, products and services dialogue with each other. This dialogue is reflected in the behaviour of products or services and rooted in the digital interface, object or environment. It involves physical and mental participation by the user. (Definition from the Petit dictionnaire du design interactif, 2010)
  • 4. Interactive design international festival 29-31 May, Limoges, France 2012 Theme Interactive design at the heart of economic, cultural and social innovation How can interactive design respond to the contemporary challenges posed in the “digital society”? By integrating the user’s viewpoints into its process interactive design brings to tangible life innovative scenarios and uses that can change the way people think about education, access to culture, natural resource management, transport quality, health and so on. “An essential driver of economic and cultural exchanges”, interactive design is an ideas-generating force that can help society to evolve. Key words: interactive design, interaction design, digital design, user experience, services design, game design, web design, user-centred design, interfaces, internet of things, innovation, social innovation, sustainable development
  • 5. Interactive design international festival 29-31 May, Limoges, France Who is Wif aimed at? Wif is aimed at a varied international audience Interactive design professionals Web professionals Decision-makers ‣ Creative directors ‣ Web developers ‣ Product managers ‣ Design managers ‣ Front office developers ‣ R&D directors ‣ Artistic directors ‣ Web project managers ‣ Marketing managers ‣ Web designers ‣ Production directors ‣ Directors of ‣ Interaction designers ‣ Community managers communication ‣ Digital designers ‣ Strategic planners ‣ Chief executive officers ‣ Information architects ‣ Interactive marketing ‣ Information system ‣ Ergonomists managers managers ‣ User Experience designers ‣ Internet managers ‣ Motion designers Digital sector companies People involved in education and ‣ Interactive agencies research ‣ Design agencies ‣ Design colleges ‣ Start-ups ‣ ICT colleges ‣ SMEs ‣ Engineering colleges ‣ Major corporations ‣ Universities ‣ Training managers
  • 7. Tuesday 29 May 2012 Conferences Workshops 9.30am- What’s the right thing to 10am- Devising and developing multi- The Metro standard for 11am design ? 1pm screen web applications Microsoft platform interfaces Remy Bourganel Agnès Labbé, developer and Dick Lantim Orange / ENSAD Thibaut Sailly, PIA designer CEO, Sensorit 11.15am- The Next Step for Design: 12.45pm Social Entrepreneurship Jon Kolko Interaction designer, Austin Center for Design 2.30pm- The idea of "Digital" 2.30pm- Legal and fiscal status and Digital eco-design: processes 4pm affordance in school 5.30pm copyrights for designers and objectives interfaces challenges Nicole Pignier, François Caspar, Béatrice Gisclard, Pierre Moeglin, co-founder and president of the Consultant and designer, Yves Rinato Michel Lavigne, Intactile Design Anne Beyaert, French Alliance of Designers Les 6D collective Pamela Kline 4.15pm- Avoiding digital drunkeness 5.50pm- Grasping EXT JS, a framework Valorising and protecting 5.45pm 8.30pm for developing web creations and designs Dominique Sciamma applications Director of the Department of Paola Gelato et Séverine Redon, Interactive Systems & Objects, William Ruchaud, Jacobacci & Partners Strate College Teacher, 3IL
  • 8. Wednesday 30 May Conferences Workshops 9.30am- Innovation through design: 10am- From the idea to industrial Urban areas - digital practices 11am Methodologies in times of crisis 1pm production: for sensitive cities Going forward, how can user Nicolas Leduc experiences be designed when Marina Wainer, UX Designer, Valérie de La Chapelle there are multiple mobilities? Project director, Attoma La Fracture Numérique Saran Diakité Kaba, 11.15am- Demystifying the internet of User Experience manager, 12.45pm PSA Peugeot Citröen things Rafi Haladjian Founder of Sen.se 2.30pm- Designing our experience at a 2.30pm- Efficient development of future Personal data and services 4pm time of digital revolution 5.30pm proof web solutions in design – a case study Wordpress Stéphane Vial Matthieu Savary Philosopher and interactive designer, Thomas di Luccio Service designer, Lektum Interactive designer, Zenhysteria User Studio 4.15pm- What role for user How to launch 5.50pm- Television interfaces uses; Sound design initiation 5.45pm understanding in a startup 8.30pm under-centred design methods interaction Xavier Collet, design? Raphaël Yharrassarry Independent sound designer Nicolas Nova Olivier Ezratti Innovation Ergonomist, iErgo Designer and researcher, Near consultant Future Laboratory
  • 9. Jeudi 31 mai 2012 Conferences Workshops 9.30am- How digital enriches game 10am- Open Data: the Introduction to Design and the 11am experience: 1pm stakes for design interaction design development of emerging gameplays work multi-platform Sylvie Tissot mobile applications Etienne Mineur Developer, Anabole Christian Égéa Creative director, Les Éditions Interaction designer, Michael Chaize, Volumiques Frog Design Developer Evangelist, Adobe 11.15am- Interaction design and 12.45pm sustainable development Eli Blevis Director, Human-Computer Interaction/Design Program, Indiana University 2.30pm- Digital design as a creator of 2.30pm- HTML5 Websocket Service design in Facilitation and 4pm value(s) 5.30pm practice innovation games Peter Lubbers for Agile product Jean-Louis Frechin Director of Christophe Tallec, design Digital designer, NoDesign Communication and Service designer, training, Kaazing User Jean-Claude Grosjean Agile coach, UX consultant, trainer, 4.15pm- [Title of address to be Valtech 5.45pm confirmed] Gillian Crampton Smith Professor of design, IUAV University of Architecture, Design and Arts, Venice
  • 11. Interactive design international festival 29-31 May, Limoges, France Conferences - theme 1: the stakes What's the right thing to design? We are all very familiar with the idea that design is still to a large extend understood as a function in a process 'to design the thing right' while we might agree that design is also a way to identify 'what is the right thing to design'. As we are entering a new renaissance, in a post-modern era, thanks to Remy Bourganel the digital, the complexity of opportunities in increasing, and Orange / ENSAD projects requires new forms to animate various expertises and lead decision making. With a focus on innovation in unbeaten For: designers, digital professionals, paths, we'll study design methods beyond user centred design, students, teachers, researchers and decisip0on-makers within the spectrum from applied research to speculative design and including various prototyping forms such as Tuesday 29 May 2012 probing, narratives, generative tools, controversies mapping, 9.30am-11am brand and design DNA to foster invention and innovation. We'll Amphi A take the talk further with an interactive session debating on Faculty of Law and Economic Science various selected methods for specific situations. 5 rue Félix Eboué 87000 Limoges
  • 12. Interactive design international festival 29-31 May, Limoges, France Conferences - theme 2: innovation The Next Step for Design: Social Entrepreneurship As designers are increasingly recognized as both thought leaders and the drivers of large-scale change, it's become evident that we've outgrown the traditional contexts of our work - as stewards of organizational change in large Jon Kolko Director, corporations, and as hired guns at consultancies. Austin Center for Design Entrepreneurship provides a third vehicle for design-driven change, yet designers have not traditionally explored this as a For: designers, digital professionals, decision-makers and students viable career path. In this talk, Jon Kolko will describe how a particular form of entrepreneurship - social entrepreneurship - Tuesday 29 May 2012 is the new frontier for designers, and will provide illustrations 11.15am-12.45pm of how a design led, double-bottom line, operationally self- Amphi A sufficient company can create meaningful and deep impact. Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges
  • 13. Interactive design international festival 29-31 May, Limoges, France Conferences - theme 3: the profession The idea of affordance in interfaces When we discuss his digital design business, we often talk to Yves Rinato about interaction and interaction design. “Personally I prefer the interface idea. I would like to discuss this subject in more depth during my address. When I consider interfaces I am ultimately seeking "what makes an interface".” Yves Rinato As a representation, an interface demands actions, a method Founder of Intactile Design of appropriation. When a strong bond is created between the imaginary, the intention and the action of using, you can go For: designers, digital professionals, students, teachers, researchers and beyond the interfaces graphic features, which become a mere decision-makers tool of which the use is so well built in that it is completely absorbed by the result that it enables us to achieve. Tuesday 29 May 2012 2.30pm – 4pm * Affordance is a thing’s capacity to suggest how it should be used. Amphi A Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges
  • 14. Interactive design international festival 29-31 May, Limoges, France Conferences - theme 1: the stakes Avoiding digital drunkenness Digital design often succumbs to successive bouts of digital drunkenness that confuse visions, proposals and analyses of the stakes. Dominique Sciamma intends to show that it is in designers’ interests to continuously break free of compliant and conformist thinking and practices in order to adopt Dominique Sciamma disruptive processes borne of thinking that is just as disrupted. Director of the Department of Interactive Systems & Objects, development and research director, Strate College For: designers, digital professionals, students, teachers and researchers Tuesday 29 May 2012 4.15pm – 5.45pm Amphi A Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges
  • 15. Interactive design international festival 29-31 May, Limoges, France Conferences - theme 3: the profession Innovation through design: methodologies in times of crises In France interaction is still viewed as the “suspicious guest” in the innovation process, the one that people distrust and the only one that is continually asked to justify its presence at the Nicolas Leduc dinner table. Unsurprisingly, the current recession is giving Senior UX designer, project director, legitimacy to all sorts of ‘quick, dirty and poorly put – Attoma together’ aberrations. Giuseppe Attoma intends to look at For: designers, digital professionals, designers’ beliefs and sort out a methodological arsenal that is students, teachers, researchers, complicated, jargon-laden and sometimes dishonest (who has decision-makers really seen this create called “user-centred design”?). He asks Wednesday 30 May 2012 the following underlying questions: in a tense context, what 9.30am –11am are the best tools to use to genuinely place the issue of Amphi A interactions between users and services at the heart of the Faculty of Law and Economic Science innovation process? 5 rue Félix Eboué 87000 Limoges
  • 16. Interactive design international festival 29-31 May, Limoges, France Conferences - theme 2: innovation Demystifying the internet of things Do things really lie at the centre of the Internet of Things? Is the challenge really to connect things? Is this the right way of framing the question? What even deeper revolutions make this Internet of Things necessary and inevitable? Beyond incidental uses, what are the disruptions and interrogations that caused Rafi Haladjian by the connection of a Thing to a network? What are the real Founder of Sen.se difficulties? For: designers, digital professionals, students, teachers, researchers and decision-makers Wednesday 20 May 2012 11.15am – 12.45pm Amphi A Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges
  • 17. Interactive design international festival 29-31 May, Limoges, France Conferences - theme 1: the stakes Designing our experience at a time of digital revolution The digital revolution is a major cultural revolution. It manifests itself as what Stéphane Vial calls a "phenomenological revolution" insofar as it shakes up our cultural outlook. In such conditions it falls to the digital design to offer individuals and populations new life experiences Stéphane Vial that, by dint of being are based on the specific and exceptional Philosopher and interactive designer - capacities of “computer matter”, can enable us to again take charge University Paris 1 Panthéon Sorbonne of the creation of our life style and future in a global context in and LEKTUM workshop which, as John Thackara put it, “we inevitably have to adapt to a sort For: designers, digital professionals, of disorder " (in Azimuts, 31) unless we succeed in completing a "third students, teachers, researcher and industrial revolution" (J. Rifkin). In addition, Stéphane Vial will show decision-makers that design is one of the extraordinary economic drivers of the digital revolution and that it gives form to our experience of existence. He Wednesday 30 May 2012 2.30pm-4pm will explain what he means by "the digital design effect", splitting into three fields : interaction design, web design and game design. Amphi A Faculty of Law and Economic Science 87000 Limoges
  • 18. Interactive design international festival 29-31 May, Limoges, France Conferences - theme 3: the profession What role for user understanding in interaction design? In the course of its still short history, interaction design has already turned several times to different ways of understanding digital products and services. Approaches Nicolas Nova borrowed from psychology, sociology and anthropology have Designer and researcher, Near Future bolstered designers’ way of doing things, with varying degrees Laboratory, Teacher at HEADGeneva of success in different eras and fields of application. This presentation will outline the role to be given to users and For: designers, digital professional, students, teachers, researchers and their understanding in interaction design projects. decision-makers Wednesday 30 May 2012 4.15pm-5.45pm Amphi A Faculty of Law and Economic Science 5 Rue Félix Eboué 87000 Limoges
  • 19. Interactive design international festival 29-31 May, Limoges, France Conferences - theme 2: innovation How digital enriches game experience: emerging gameplays Thanks chiefly to the emergence new game smartphones, new leisure practices have developed in recent years. The digital world features new tangible games and toys: Etienne Mineur augmented reality games, alternate reality games, tangible Creative director, Les Éditions games, geolocated games, transmedia games, and so on. Volumiques Etienne Mineur will retrace the background to the evolution of these new fun pursuits. For: designers, digital professionals, students, teacher and researchers Thursday 31 May 2012 9.30am–11am Amphi A Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges
  • 20. Interactive design international festival 29-31 May, Limoges, France Conferences - theme 1: the stakes Design in the Age of Climate Change Design in the Age of Climate Change is the title of a forthcoming book by Eli Blevis & Shunying Ann Blevis. The book targets awareness of what is happening in the age of climate change, the implications of what is happening for how the world will be different than it has been before, and how our view of design must also change. One theme—do less with design—proposes notions of sustainable design, especially in Eli Blevis terms of ontological design both as means of mitigating and adapting Director, Human-Computer Interaction/ Design Program, Indiana University to the effects of climate change. Another theme—understand more with design—focuses on meaning-making as a material of designing For: designers, digital professionals, awareness in the age of climate change, especially with a focus on students, teachers and researchers visual thinking as a primary tool of design. Yet another theme— transcend all with design—focuses on transdisciplinarity in design as a Thursday 31 May 2012 11.15am – 12.45pm means of tackling the situations induced by the effects of climate change ahead, especially with a focus on learning. A final theme— Amphi A balance all with design—focuses on the confluence of design and Faculty of Law and Economic Science polycentrism as a response to the age of climate change specifically 5 rue Félix Eboué in the arenas of the sociotechnical and the socioentrepreneurial. 87000 Limoges
  • 21. Interactive design international festival 29-31 May, Limoges, France Conferences - theme 1: the stakes Digital design as a creator of value(s) At the end of the 20th century, what was sold to us was based on merchant models of consumption in which value was no longer the wealth produced but rather was derived from Jean-Louis Frechin brands, financialisation, marketing techniques and so forth. Digital designer, NoDesign We now live in a world of permanent crises of many sorts - For: designers, digital professionals, financial, ecological, political and, particularly, a deep crisis students, teachers, researchers and in terms of ‘what is on offer’. The digital revolution has decision-makers spawned another modernity, based on information, Thursday 31 May 2012 relationships and the complexity that will shape the 21st 2.30pm – 4pm century. In this environment, public, education and merchant models Amphi A Faculty of Law and Economic Science change because of other mutations. What models should be 5 rue Félix Eboué used to build new offers? What role will design play in this? 87000 Limoges
  • 22. Interactive design international festival 29-31 May, Limoges, France Conferences - theme 1: the stakes Surfing the breaking wave Interaction design is the design of the structure, the tempo, and the sensorial qualities of our interaction with machines— and our interaction with each other through machines. More and more the qualities of the world we live in, both physical and virtual, are defined by digital designers like us. But we are Gillian Crampton Smith still far from the subtlety of a building by Aalto or Wright; a Interaction designer and professor of world away from the complex intellectual and emotional design, IUAV University of Architecture, Design and Arts, Venice response provoked by a film by Kurosawa, a novel by Proust, or the subtlety of a Shakespeare sonnet. We have mastered the For: designers, digital professionals, basics of how to make our new technology work; it is remaking students, teachers, researchers and decision-makers society before our eyes: where are we going to take it next? Thursday 31 May 2012 4.15pm – 5.45pm Amphi A Faculty lf Law and Economic Science 87000 Limoges
  • 23. Interactive design international festival 29-31 May, Limoges, France Round table - theme 1: the stakes The stakes of “digital” schooling What ethical responsibility do designers have in terms of the use of digital tools for schools? Pierre Moeglin rightly explains in the Educational industries that school has always been a market for the manufacturers of educational products, publishers, etc. However, since the 20th century there has been a rapid proliferation of designers, developers and manufacturers of digital educational tools, to such an extent that selecting by quality and quantity has become very complex for schools. In the face of Organised by Nicole Pignier, new public policies, local authorities, ITC project leaders and digital technology CeReS lecturer, University of Limoges manufacturers, educational issues are sometimes the last consideration. It is sometimes forgotten that when designers devises the functionalities and graphic/ For: designers, digital professionals, material interfaces for a digital tool intended for us in education, they have an ethical students, teachers, researcher and responsibility to the child, who will have to experience this learning in a particular decision-makers way, largely determined by the designers. This round table discussions aims to look at the direct educational consequences of ethical choices made by designers, as reflected Tuesday 29 May 2012 in products for learning to read, write, etc. 2.30pm – 5pm With: Amphi 400B Nicole Pignier, CeReS lecturer, University of Limoges Pierre Moeglin, Professor, LabSic, University of Paris 13 ; Faculty of Law and Economic Science Michel Lavigne, Lecturer, LARA, Paul Sabatier University, Toulouse 3 ; 5 rue Félix Eboué Anne Beyaert, HDR Lecturer, University of Limoges; 87000 Limoges Pamela Kline, doctoral student at Ceres, and Nicole Pignier, CeReS, University of Limoges  
  • 25. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 1: technology Designing and developing multi- screen web applications When it comes to mobility, new technological possibilities emerge as quickly as new uses develop: geolocation, social networks, m-commerce, augmented reality, mobile payment, Agnès Labbé, developer and etc. Thibaut Sailly, designer The quality of the application becomes the distinguishing PIA component. But how can you offer an attractive and innovative user experience while keeping development and For: developers, designers roll-out costs under control? Tuesday 29 May 2012 This workshop will introduce you to two processes for making 10am–1pm (3 hours) multi-screen web applications - responsive web design and Classroom 1 hybrid development with PhoneGap. You will have an Faculty of Law and Economic Science opportunity to get concrete experience by developing mini- 5 rue Félix Eboué applications. 87000 Limoges Only 20 places!
  • 26. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 1: technology The Metro standard for Microsoft platform interfaces Metro is Microsoft’s new standard for its new interfaces. Initially invented for Zune devices, it is now used on Windows Phone 7 telephones, the Xbox consoles and soon also in the Dick Lantim Windows 8 tablet. CEO, Sensorit Discover the philosophy behind this new interface standard and the programme base for Windows 7 telephones and For: developers, designers Windows 8 tablets. Tuesday 29 May 2012 10am-1pm (3 hours) Classroom 2 Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 27. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 3: professional practices Legal and fiscal status and copyright for designers What are the professional implications of the pros and cons of the various statuses? Is the status of self-employed entrepreneur the best for your discipline? How can you use François Caspar, co-founder, president of the French several statuses? When and how can you go beyond the Maison Alliance of Designers, founder and artist status to develop your own business? When and how can researcher at Moneydesign you add author activity to your company? Why and how can copyright expand your business? At what point should you talk For: designers, digital professionals, students and decision-makers to customers about usage rights? How should these be calculated? Should they be invoiced using royalties or a flat Tuesday 29 May 2012 fee? How can creators who are employees negotiate 2.30pm – 5.30pm (3 hours) copyrights? How can you use copyright to facilitate your Classroom 1 customer relations within your sales cycle? Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 28. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 3: professional practices Digital eco-design: processes and objectives Eco-design and digital issues are complex because they relate to machines themselves – in the material part o f the thing (raw materials, manufacturing processes and end of life) – and Béatrice Gisclard, also to their uses and implications. For the designer, producer Consultant and designer, and user, they pose questions regarding the social dimensions Les 6D collective of things and their positive or negative externalities, which For: designers, digital professionals, are sometimes hard to quantify. Mapping the various stages students and decision-makers and their interactions makes it possible to undertake a Tuesday 29 May 2012 systemic process for viewing digital products in terms of 2.30pm–5.30pm (3 hours) sustainable development issues. Classroom 2 Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 29. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 1: technology Grasping EXT JS, a framework for developing web applications To get web application to look like office applications: that is the goal of EXT JS. Presenting users with an interface that they already know enables them to save learning and William Ruchaud, productivity time. By offering powerful components with a Teacher, 3IL familiar design, EXT JS enables the building of truly intuitive web applications. This workshop aims to provide a guide to For: developers quickly grasp this framework. It is geared towards people who Tuesday 29 May 2012 already have a sound knowledge of JavaScript. 5.30pm – 8.30pm Classroom 1 Faculty of Law and Economic Sciences 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 30. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 3: professional practices Valorising and protecting the design creations and methods Without protection it is difficult to valorise creations (risk of dilution). Paola Gelato and Séverine Redon will propose a three-strand approach to this workshop, looking at: creations Paola Gelato and and protection methods; exercising protection; and Séverine Redon, valorisation. They will explore answers to the following Jacobacci & Partners questions: what protection method(s) – copyright, design protection, unregistered community design or unfair For: designers, digital professionals, competition - is (are) best for each creation (product, students and decision-makers packaging, motif, interactive design, space design, service Tuesday 29 May 2012 design, etc.)? How can you make commercial gain from your 5-30pm–8.30pm (3 hours) creations (franchises, royalties, direct selling)? What contracts can be considered? Classroom 2 Faculty of Law of Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 31. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 2: methodologies and innovation Urban areas – digital practices for sensitive cities Digital development has made cities augmented, connected and mobile spaces and platforms of technological innovations. The development of services and mapping for identifying the Marina Wainer, various uses and people using them makes the urban space Valérie de La Chapelle transparent. How can invisibility be created amid this La Fracture Numérique transparency? How can these technologies be harnessed to offer new urban practices and a sensitive approach to the For: designers, digital professionals, public space? Using these questions as its starting point, La students, teachers, researchers and decision-makers Fracture Numérique offers a workshop in which participants are invited to concoct urban and digital devices around Wednesday 30 may 2012 7 pre-chosen symbolic sites in Limoges, thereby creating an 10am–1pm (3 hours) imaginary course for the duration of the Festival. Classroom 1 Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 32. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 2: methodologies and innovation From the idea to industrial production, how to design user experience amid multiple mobilities? Saran Diakité Kaba, User experience manager, Sustainable development in a context of economic and energy PSA Peugeot Citröen change constitutes a paradigm shift that makes breakaway innovation compulsory. The next question is how to put users For: designers, digital professionals, students, teachers, researchers and and their daily imaginary experiences at the heart of the decision-makers process of co-creation and construction of new mobilities? Wednesday 30 May 2012 10am-1pm (3 hours) Classroom 2 Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 33. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 1: technology Efficient development of future proof web solutions in WordPress Through its APIs Wordpress makes it possible to build – quickly and in relatively light fashion - future proof interaction web design solutions that are adapted to current and imminent Thomas di Luccio uses. This presentation will give an overview of the various Interactive designer, Zenhysteria APIs and the opportunities they offer, as well as good practices For: developers, designers for building responsible sites with intricate information architecture. Wednesday 30 May 2012 2.30pm-5.30pm (3 hours) Classroom 1 Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 34. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 2: methodologies and innovation Personal data and services design – a case study Prepare your credit cards, we supply bills! On the basis of an example of 18 months worth of telephone bills, we will present our thoughts on the accessibility of information Matthieu Savary contained in personal data and how can this can be used to Service designer, take a variety of decision in daily life: changing contracts, User Studio choosing a new telephone operator, etc. We emphasise the priority role of representations and interaction in the design of For: designers, digital professionals, a semi-automated support device. students, teachers, researchers and decision-makers Wednesday 30 May 2012 2.30pm-5.30pm (3 hours) Classroom 2 Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 35. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 2: methodologies and innovation Television interface uses: user-centred design methods This workshop will be based on the production of an interface for television, with each stage featuring presentations of experiments, tools and methodologies. The benefits of this Raphaël Yharrassarry project are that they enable discovery of a context in which it Ergonomist, iErgo is vital to ask the right questions in terms of user-centred methodologies. The workshop will conclude by looking at For: designers, digital professionals, cross-cutting questions, such as: how can the multi-screen students, teachers, researchers and decision-makers dimension be managed? Wednesday 30 May 2012 5.30pm-8.30pm (3 hours) Classroom 1 Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 36. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 2: methodologies and innovation Sound design initiation How can sound design enhance the experience of interactive devices? This workshop is an accessible introduction for non- specialists, revealing some of the concepts that frame thinking on sound design. Participants will also look at implementation, initial planning and creation phases and the integration of the Xavier Collet, creation into the end support. They will also see how these Independent sound designer can be assessed. For: designers, digital professionals, teachers, researchers and decision- makers Wednesday 30 May 2012 5.30pm – 8.30pm (3 hours) Classroom 2 Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 37. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 2: methodologies and innovation Open Data : the stakes for design The recent opening of public data in France has not yet led to the general public appropriating it and appreciating the social, political and cultural stakes. As a result, although the data is now open, it is often mute. The presentation will show the forms in which data is Sylvie Tissot currently presented, enabling greater understanding of the Developer, Anabole position of designers on the issue. For: designers, digital professionals, students, teachers, researchers and decision-makers Thursday 31 May 2012 10am–1pm (3 hours) Classroom 1 Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 38. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 2: methodologies and innovation Introduction to interaction design The goal of this workshop is to address the basic principles that apply to any interaction design project. Interaction design is a method of creating a digital product, environment or service. What makes this method distinctive is the particular attention devoted to orchestrating dynamic Christian Égéa behaviours. These behaviour structure the dialogue been Interaction designer humans and the digital system and they change according to context and time. For: designers, digital professional, Participants will look at concrete cases and follow them all the students, teachers, researchers and decision-makers way through to resolution, taking in all the key steps en route, including qualitative research, personas, scenarios, conceptual Thursday 31 May 2012 frameworks, 10am-1pm (3 hours) storyboards, wireframes, prototypes, usability tests and Classroom 2 documentation. Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 39. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 1: technology Designing and developing multi- platform mobile application The emergence of smartphones and tablets has been accompanied by the birth of a new generation of applications that must work across several platforms. Developers of Michael Chaize, applications must overcome new technical challenges if they Developer Evangelist, Adobe are to offer rich interfaces and experiences on all of these For: developers, designers devices. They also have to re-consider interaction methods (multi-touch, sensors, accelerometers, etc.). The varying Thursday 31 May 2012 screen resolutions and densities make this task tougher. In the 10am-1pm (3 hours) course of this workshop you will discover how Adobe Computer room technologies make it possible to tackle these issues and Faculty of Law and Economic Science develop multi-platform applications for mobiles and tablets. 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 40. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 1: technology HTML5 Websocket HTML5 WebSockets are a new standardized interface for continuous, bi-directional, low-overhead communications between browsers and servers. This will enable the development of a new generation of dynamic, browser-based web applications. Peter Lubbers WebSockets are receiving interest and support from across the Director of communication and Web development community. Most modern browsers (for training, Kaazing example, Chrome, Firefox, Opera and Safari) support For: developers WebSockets. "Reducing kilobytes of data to 2 bytes and reducing latency Thursday 31 May 2012 2pm-6pm (4 hours) from 150ms to 50ms is far more than marginal. In fact, these two factors alone are enough to make WebSocket seriously Classroom 2 interesting to Google." —Ian Hickson (Google) Faculty of Law and Economic Science 5 rue Félix Eboué This workshop is an ideal way for developers to quickly get up 87000 Limoges to speed on the WebSocket standard. We do this by working our way through the development of various WebSocket applications. Only 20 places!
  • 41. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 2: methodologies and innovation Service design in practice Service design has emerged over the last 20 years during which design has contributed to ideas-generation and innovation in services, from points of contact (spaces, interfaces on-site, mobile, web, etc.) to the way the services is arranged. The whole gamut of designer’s potential is revealed here, from Christophe Tallec, idea product-service-system to services innovation or Service designer, User optimisation. For: designers, digital professionals, The workshop offers participants a chance to embark on a students, teachers, researchers and practical exploration of design on the scale of digital system- decision-makers products and services. Thursday 31 May 2012 2.30pm-5.30pm (3 hours) Classroom 1 Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 42. Interactive design international festival 29-31 May, Limoges, France Workshops - theme 2: methodologies and innovation Facilitation and innovation games for agile product design Quality facilitation is one of the keys to innovation and the success of many collaborative workshops (vision, design, change, etc.) with developing products and services. Jean-Claude Grosjean Innovative games Agile coach, UX consultant, trainer, (Speed Boat, Product Vision Box, Remember the future, Buy a Valtech feature, etc.) are at the heart of a new agile dynamic and, For: designers, digital professionals, along with a host of facilitation exercises, breath new life into students, teachers, researchers and product design, making it more fun, collaborative and decision-makers engaging. This workshop is an ideal chance to discover and Thursday 31 May 2012 implement some of these new techniques. 2.30pm-5.30pm (3 hours) Computer room Faculty of Law and Economic Science 5 rue Félix Eboué 87000 Limoges Only 20 places!
  • 43. Interactive design international festival 29-31 May, Limoges, France Contacts → Benoît Drouillat Artistic director 05 87 21 30 54 b-drouillat@webdesign-festival.com → Virginia Grubert Project leader 05 87 21 30 54 v-grubert@webdesign-festival.com → Sabine Raffier Communications manager 05 87 21 30 54 s-raffier@webdesign-festival.com