If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm

1. If At First You
Don’t Succeed...
Virginia Crockett & Barbara Ludwig, Qualcomm
The Mobile Learning
Journey At Qualcomm

2. What is mLearning?

3. It depends…
What is mLearning?

4. Any activity that allows individuals to be more productive when
consuming, interacting with, or creating information, mediated
through a compact digital portable device that the individual
carries on a regular basis, has reliable connectivity, and fits
in a pocket or purse.
Source: eLearning Guild, 360 Report

5. on our mobile devices?
What are we doing

6. Mobile ≠ “Learning”
(In the traditional sense…)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Online
to
educate
Online
to
research
Online
to
keep
informed
Tradi@onal
User
Mobile
user

7. mLearning: It’s Time!
2009: Half billion
people accessed
mobile Internet
2011: over 85 percent of new
handsets will be able to access
the mobile Web
3G handsets
becoming
ubiquitous
Smartphone sales
growing fast
(Multi-)touch
interface“Real” web on
mobile
Source: mobiThinking.com, Global Mobile Stats
2013: The #1 device
used to access the web
will be the phone

8. Qualcomm’s Adventures in Mobile
Phase I: 2007-2008
Phase II: 2009-2010
Phase III: 2011 - ??
Case Study

9. Objective
Enable mobile access to learning resources
and corporate knowledge to foster
informal/formal learning.

10. Qualcomm’s Adventures in Mobile
Memories…

11. Our First App…
Qualcomm Negotiation Skills (BREW)
Splash IconsMain Menu Content/
Quiz

13. 13
Main Menu SPIN Menu TriviaQuestions Tips
More Memories…
Onboarding a Sales Team (SPIN)

14. 14

15. 15
Even More Memories…
mLearning for Customer Service Reps

16. Qualcomm’s New Mobile (Social) Strategy
Changing Directions

17. 2009 Strategy
• Leverage low cost, low risk solutions
• Systemic, enterprise approach
• Partner with IT - Use what we already have
• Target devices (SmartPhones)
• Aggregate mobile ready content

18. mLearning Portal

19. 2,500+
users
20,000+
Yams

24. User-driven mobile solutions
Changing Directions,
Again

25. 2011 Strategy
• Find and meet user’s emerging needs
• Focus on connecting people to people and people
to information
• Shift from traditional learning to productivity tools
• Work across enterprise to find mobile
opportunities
• Simultaneous development for web & mobile

28. To Mobile Learning
Top 7 Challenges

29. #7 - Scattered approach to enterprise mobile
#6 - Lack of mobile ready content
#5 - Mistrust of “social”
#4 - Personal vs. company issued phones
#3 - Fear of IP/CCI leakage
#2 - Security
#1 - Info vs. Learning – Changing Learning’s role

30. #7 - Scattered approach to enterprise mobile
#6 - Lack of mobile ready content
#5 - Mistrust of “social”
#4 - Personal vs. company issued phones
#3 - Fear of IP/CCI leakage
#2 - Security
#1 - Info vs. Learning – Changing Learning’s role

31. #7 - Scattered approach to enterprise mobile
#6 - Lack of mobile ready content
#5 - Mistrust of “social”

32. #7 - Scattered approach to enterprise mobile
#6 - Lack of mobile ready content
#5 - Mistrust of “social”
#4 - Personal vs. company issued phones
#3 - Fear of IP/CCI leakage
#2 - Security
#1 - Info vs. Learning – Changing Learning’s role

33. #7 - Scattered approach to enterprise mobile
#6 - Lack of mobile ready content
#5 - Mistrust of “social”
#4 - Personal vs. company issued phones
#3 - Fear of IP/CCI leakage

34. #7 - Scattered approach to enterprise mobile
#6 - Lack of mobile ready content
#5 - Mistrust of “social”
#4 - Personal vs. company issued phones
#3 - Fear of IP/CCI leakage
#2 - Security
#1 - Info vs. Learning – Changing Learning’s role

35. #7 - Scattered approach to enterprise mobile
#6 - Lack of mobile ready content
#5 - Mistrust of “social”
#4 - Personal vs. company issued phones
#3 - Fear of IP/CCI leakage
#2 - Security
#1 - Info vs. Learning – Changing Learning’s role

36. Questions?

37. Resources
• RuderFinn.com, Mobile Intent Index:
http://www.ruderfinn.com/rfrelate/intent/mobile/intent-index.html
• mobiThinking.com, Global Mobile Stats:
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
• Jive: http://www.jivesoftware.com/
• WordPress: http://wordpress.org/
• WPTouch WordPress Theme:
http://www.bravenewcode.com/products/wptouch-pro/