1. New Facebook Timeline For Brand Pages
“How to Use Facebook to Retaining
New Customers at a Fraction of the
Cost of Traditional Advertising”
by Matt Astifan

2. Social Media Consultant
Director & Organizer
Matt Astifan
Internet Marketing

3. "We’re building toward a web where the
default is social."
- Mark Zuckerberg

4. Part 1: Reach More People,
The Secret Sauce To Facebook Visibility
Part 2: Facebook Landing Pages
How To Generate Leads On Facebook
Part 3: Facebook Ads
How To Get Fans And Leads With Ads

5. Reach More People
The Secret Sauce To Facebook Visibility

6. What is Facebook EdgeRank?
Affinity:
Relationship between people and pages
Weight:
Amount of comments, likes, links, tags, ect
Time Decay:
How long ago the post was created

7. Weight: Affinity:
• Comments • Engagement on each others
posts
• Likes
• Public/private messages to
• Photo/videos/location tags
each other
• Mobile photos/videos
• Photo/video/location tags &
• Photos/videos mentions together
• @Mentions • Mutual friends, fan pages &
• Questions groups
• Events • Mutual activities & interests
• Links • Events attended together
• Phone calls to each other

8. Best Days To Post

9. Best Times To Post
11am 3pm 8pm
graph source: danzerrella.com

10. Wednesday at 3:14pm

11. What should you say?
Here are 8 ways to
increase engagement...

12. Tip #1: Ask For & Share Opinions

13. Tip #2: Post Contests and Trivia

14. Tip #3: Ask Questions

15. Tip #4: Attach Photo/Video

16. Tip #5: Discuss Current Events

17. Tip #6: Interact with Fan Engagement

18. Tip #7: Mention Friends/Pages In Posts

19. Tip #8: Us Action Keywords
Fans Follow Instructions Well: the simpler, the better

20. Bonus Tip: Give Away Free Stuff

21. VS
VS

29. Fans are important

30. Facebook Landing Pages
How To Generate Leads On Facebook

31. Old Facebook Pages

32. New Facebook Timeline

43. Facebook Ads
How To Get Fans And Leads With Ads

44. What are Sponsored
Stories?

45. 1. Page Like Story
Friend’s Photo & Name
The photo and link take you to
this friends profile Page Name Full name of
Page is preserved (up to 70
characters)
Page Image Thumbnail
50px wide, 50px high (same as
thumbnail managed by Page; Like Clicking on it
aspect ration is preserved). makes you a fan of
Takes you to page. the page.

46. 2. Page Post Story
Page Name & Photo Page Post Takes you
Takes you to Page. to the permalink for the
News Feed story
Comments & Likes
Takes you to the permalink
for the News Feed story, Share Allows you to share the
where you can comment Page post on your profile or
and/or like story as well send as a message to a friend

47. 3. Page Post Like Story
Friend’s Name & Photo Page Name Takes
The photo and link take you you to the Page.
to this friends profile
Comments & Likes
Takes you to the permalink
for the News Feed story,
where you can comment Page Post Takes you
and/or like story as well to the permalink for the
News Feed story

48. Optimize Ads:
5 Pictures - 5 Interest - 5 Descriptions
The ad on the left targets woman The ad on the right targets men
• ages 30-55 • ages 30-55
• Married • Single
• Interested in Internet marketing • Interested in business

49. Don’t run ads with a CTR below
0.04%

50. $21.84 / 18
= $1.21 per fan

51. 57 clicks / 34.2%
Conversion Rate
= $1.07 per fan

53. June 18th and 19th, 2012
@ The Prestige Hotel
"How Social Media-Savvy Restaurant Owners are
Acquiring & Retaining New Customers at a Fraction of
the Cost of Traditional Advertising"
Getting Your Restaurant Started With
Social Media
$947 gets two full days of training
Register Here

54. "How Social Media-Savvy Restaurant
Owners are Acquiring & Retaining New
Customers at a Fraction of the Cost of
Traditional Advertising"
REVEALED TO ONLY 30 PEOPLE
IN KELOWNA

55. Sign up for Social Media Workshop
today and as a bonus you get...
Social Media Setup:
$500 Value
First Month Social Marketing Strategy:
$500 Value

56. Thank You