Here’s a guide on how to use your online marketing skills to get that video content the best possible exposure.

1. How To Correctly Implement Video
Content On Your Site
<Video:Video>
http://www.wikimotive.net

2. So you’ve finally got some excellent video content you think is
worthy of your awesome website.
But you’re not sure how to implement it on your site properly to ensure
you get the greatest return.
http://www.wikimotive.net

3. Well here’s a guide on how to use your online marketing skills to
get that video content the best possible exposure.
http://www.wikimotive.net

4. • Video can actually greatly benefit your automotive SEO but you
have to implement it properly to see the best returns.
• When Google crawls your site they are looking for a number of
different indicators, like page quality, keywords, and relevance.
http://www.wikimotive.net

5. • Multimedia objects such as video content can help all three of
these things.
• Videos will increase a users time on page, something that is
becoming more and more important with recent updates to
Google’s algorithms. Also people are more likely to link to your
content if it contains some video or other multimedia.
http://www.wikimotive.net

6. • Make sure that your video is not lonely on a page all by itself,
surround it with even more cool content to boost its relevancy.
• A page with an h1 tag and a video doesn’t do much to tell
Google what it is they are looking at.
http://www.wikimotive.net

7. • Surrounding your video with even more awesome related
content will help give context to the page.
• A page with relevant text, images and video will undoubtedly
have more page quality than any of those things by themselves,
and will give people more of a reason to link to your video.
http://www.wikimotive.net

8. • Where you host your video is also a very important decision.
• Youtube is an obvious choice because of it’s prevalent nature
and Googles favorability towards it.
http://www.wikimotive.net

9. • However, it can be tough to get links back to your page with
YouTube videos, but there are other options.
• Some services will host your video and make it look like the video is
hosted on your own domain, these are paid services but excellent
alternatives to YouTube because of their SEO benefits, some good
ones are Wistia, and Vimeo Pro.
http://www.wikimotive.net

10. • It should go without saying that making sure your video has a
proper title, file name, and meta description is an important
step.
• Treat the title and description the same way you would a blog post.
• Keywords are good but not at the expense of describing accurately
what the viewer will experience when they watch your video.
• As for file names, they should be short but keyword rich and use
hyphens in place of spaces.
<Video:Video>
<video:thumbnail_loc>
<Video:Title>
<Video:Description>
http://www.wikimotive.net

11. • Creating a video sitemap will be crucial as your collection of
video content grows.
• Google will need some help crawling and indexing all of your videos
so why not show them exactly where everything is with a video
sitemap.
• You can get a WordPress plugin which will do it for you or you can
read Google’s Video Sitemap Guide and make one yourself.
http://www.wikimotive.net

12. • Get people involved and engaged with your video.
• Don’t just put a video up and wait for people to watch it.
• Make the video shareable with social media icons on your video
pages.
• Also very important make sure the video is embeddable so people
who find it useful or interesting can re-post your video and pass links
back to your site.
• Lastly make sure you have somewhere that people can comment on
your video.
• Comments are a great way to keep people coming back to see if
anyone has replied to their wittyness.
http://www.wikimotive.net

13. • Lastly make sure you have somewhere that people can comment
on your video.
• Comments are a great way to keep people coming back to see if
anyone has replied to their wittyness.
http://www.wikimotive.net

14. Contact Timothy Martell
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About Timothy
Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000
visitors per month. Timothy Martell executes a cutting edge online marketing strategy
consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local
Search, Consumer Rating Websites, Online Tools etc which have made Marlboro
Nissan to become one of the volume leaders in the whole of New England. Marlboro
Nissan website has had huge steady increases for almost the entire year (2009). In
August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online
only) and almost 1,000 leads.