SlideShare une entreprise Scribd logo
1  sur  11
How To Establish
Your New Website In Search




       http://wikimotive.com
Websites that have been established for a while always have the
advantage over a new website when it comes to ranking with Google.
Google tends to trust websites that have been around longer, and these
websites have had more time to build good back links, which can make
them difficult to compete with.




                          http://wikimotive.com
Fortunately there are ways to compete with good Automotive SEO
techniques, if you happen to have a brand new website.




                        http://wikimotive.com
• Start by making sure you are targeting the right keywords.
• It can be very difficult to rank well for competitive keywords if you
 have a new site.




                           http://wikimotive.com
Don’t give up on these popular keywords of course you should include
them on your pages and in your strategy, but you should also target
some less popular ones that your competitors aren’t using.
• For example if your competitor was ranking for the keyword Honda Cars
  Massachusetts you might want to optimize one of your pages for Honda Cars
  Boston Massachusetts.
• This keyword may not get nearly as many searches as the broader keyword
  your competitor is ranked for but it’s much better to be #1 with a less
  popular keyword than on the third page for a popular one.




                           http://wikimotive.com
Spread out as much as possible.
• Make as many pages targeting as many secondary search terms as you
  can.
• Once you start getting higher ranking for some of the longer keyword
  phrases your site will start to become relevant to a topic in Googles
  eyes.




                           http://wikimotive.com
• The more you build your sites reputation as an authority on that topic
  the easier it will get to go after those competitive keywords.
• Also remember that people who search for longer keyword strings are
  usually people who are further down the sales funnel and might be
  ready to buy very soon.




                          http://wikimotive.com
Once again we come back to the issue of content.
• This whole exercise is futile if your customer gets to one of your landing
  pages and immediately clicks away.
• Make sure you are offering something useful to those who would click on
  your listing in Google.




                            http://wikimotive.com
Create pages that solve a problem or provide the answer to the
question that the keyword or search phrase asks.
• Getting your new site to the top of Google doesn’t have to be hard if you
  use the right strategy.
• You just have to work on building your reputation with Google by using
  good content to optimize for a wide range of somewhat less important
  search terms.




                           http://wikimotive.com
Need help planning or executing a strategy like this for your dealership
or small business?
Contact Wikimotive for a free evaluation of your SEO strategy and
advice on how you can improve.




                           http://wikimotive.com
Contact Timothy Martell
                              Twitter     Facebook         Email




About Wikimotive
Wikimotive is dedicated to providing the latest automotive SEO, Social Media
Marketing, Facebook Marketing, Search Engine optimization techniques and online
marketing best practices and services. Wikimotive was conceptualized in 2009 and
founded the following year by its President, Timothy Martell. Beginning as a Search
Engine Optimization service focused on the automotive industry, Wikimotive has
grown quickly; now servicing numerous verticals and providing a broad range of digital
marketing services to its clients. Wikimotive’s mission is to provide comprehensive
digital marketing solutions to auto dealerships and businesses of all sizes.
Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive
we do not want to provide clients with only the expected results.

Contenu connexe

Plus de Wikimotive - A Digital Marketing Company (8)

Nissan to place QR Codes on Window Stickers - Wikimotive
Nissan to place QR Codes on Window Stickers - WikimotiveNissan to place QR Codes on Window Stickers - Wikimotive
Nissan to place QR Codes on Window Stickers - Wikimotive
 
9 Social Media Guidelines For Auto Dealers
9 Social Media Guidelines For Auto Dealers9 Social Media Guidelines For Auto Dealers
9 Social Media Guidelines For Auto Dealers
 
3 Reasons Car Dealers Fail At Facebook Marketing
3 Reasons Car Dealers Fail At Facebook Marketing 3 Reasons Car Dealers Fail At Facebook Marketing
3 Reasons Car Dealers Fail At Facebook Marketing
 
7 Facebook Apps for Business
7 Facebook Apps for Business7 Facebook Apps for Business
7 Facebook Apps for Business
 
Benefits of Online Press Release
Benefits of Online Press Release Benefits of Online Press Release
Benefits of Online Press Release
 
Understanding Quality Score Optimization
Understanding Quality Score OptimizationUnderstanding Quality Score Optimization
Understanding Quality Score Optimization
 
Top 8 Uses of Blogs
Top 8 Uses of BlogsTop 8 Uses of Blogs
Top 8 Uses of Blogs
 
The Biggest Mistake Marketing Professionals Make With Social Media Marketing
The Biggest Mistake Marketing Professionals Make With Social Media MarketingThe Biggest Mistake Marketing Professionals Make With Social Media Marketing
The Biggest Mistake Marketing Professionals Make With Social Media Marketing
 

Dernier

08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 

Dernier (20)

08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 

How To Establish Your New Website In Search

  • 1. How To Establish Your New Website In Search http://wikimotive.com
  • 2. Websites that have been established for a while always have the advantage over a new website when it comes to ranking with Google. Google tends to trust websites that have been around longer, and these websites have had more time to build good back links, which can make them difficult to compete with. http://wikimotive.com
  • 3. Fortunately there are ways to compete with good Automotive SEO techniques, if you happen to have a brand new website. http://wikimotive.com
  • 4. • Start by making sure you are targeting the right keywords. • It can be very difficult to rank well for competitive keywords if you have a new site. http://wikimotive.com
  • 5. Don’t give up on these popular keywords of course you should include them on your pages and in your strategy, but you should also target some less popular ones that your competitors aren’t using. • For example if your competitor was ranking for the keyword Honda Cars Massachusetts you might want to optimize one of your pages for Honda Cars Boston Massachusetts. • This keyword may not get nearly as many searches as the broader keyword your competitor is ranked for but it’s much better to be #1 with a less popular keyword than on the third page for a popular one. http://wikimotive.com
  • 6. Spread out as much as possible. • Make as many pages targeting as many secondary search terms as you can. • Once you start getting higher ranking for some of the longer keyword phrases your site will start to become relevant to a topic in Googles eyes. http://wikimotive.com
  • 7. • The more you build your sites reputation as an authority on that topic the easier it will get to go after those competitive keywords. • Also remember that people who search for longer keyword strings are usually people who are further down the sales funnel and might be ready to buy very soon. http://wikimotive.com
  • 8. Once again we come back to the issue of content. • This whole exercise is futile if your customer gets to one of your landing pages and immediately clicks away. • Make sure you are offering something useful to those who would click on your listing in Google. http://wikimotive.com
  • 9. Create pages that solve a problem or provide the answer to the question that the keyword or search phrase asks. • Getting your new site to the top of Google doesn’t have to be hard if you use the right strategy. • You just have to work on building your reputation with Google by using good content to optimize for a wide range of somewhat less important search terms. http://wikimotive.com
  • 10. Need help planning or executing a strategy like this for your dealership or small business? Contact Wikimotive for a free evaluation of your SEO strategy and advice on how you can improve. http://wikimotive.com
  • 11. Contact Timothy Martell Twitter Facebook Email About Wikimotive Wikimotive is dedicated to providing the latest automotive SEO, Social Media Marketing, Facebook Marketing, Search Engine optimization techniques and online marketing best practices and services. Wikimotive was conceptualized in 2009 and founded the following year by its President, Timothy Martell. Beginning as a Search Engine Optimization service focused on the automotive industry, Wikimotive has grown quickly; now servicing numerous verticals and providing a broad range of digital marketing services to its clients. Wikimotive’s mission is to provide comprehensive digital marketing solutions to auto dealerships and businesses of all sizes. Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive we do not want to provide clients with only the expected results.