Rich snippets are every where in the search engine results pages (SERPs), and they can help you improve your click through rate.

1. Rich Snippets: A General Overview
http://www.wikimotive.com

2. Rich snippets these days are every where in the search engine
results pages (SERPs), and they can help you improve your click
through rate.
• For most people they help to show if what they’re searching for is
within reach on a particular site.
• They can draw the users attention by providing extra relevant
information about their search.
http://www.wikimotive.com

3. By using rich snippets you might not improve your ranking but
your automotive SEO will be stronger with more click throughs
and a lower bounce rate.
http://www.wikimotive.com

4. Rich snippets display bits of relevant information in the bottom
part of a search engine result.
• They can provide all kinds of different information from reviews and
price ranges for restaurants, to video, images, and even author
profiles for content writers.
• Having this information included when you come up on the SERP will
increase your visibility and drive more traffic.
http://www.wikimotive.com

5. Many companies have seen a 20% to 30% increase in click through
rates as a result of using rich snippets.
• This happens for a number of different reasons.
• The snippets help break up endless lines of text on SERPs and will
make your result stand out from all the others.
• Aesthetically pleasing results layouts which include rich snippets like
photos will draw more attention.
http://www.wikimotive.com

6. Adding rich snippets to your results if you don’t already have them
is very easy and can be accomplished with a very basic
understanding of HTML.
http://www.wikimotive.com

7. All you have to do is use a few descriptive HTML tags on text that
you want to be displayed as a snippet and voila!
• As soon as Google notices the new markup it will display the snippets
automatically in the SERPs.
• Some examples of the tags you can use are rating, event, time,
customer review, location, and many more.
itemreviewed(item)
rating
count
votes
summary
photo
http://www.wikimotive.com

8. You can speed up the process of getting your snippets recognized
by completing Google’s request form to let them know the
snippets have been added to your site.
• Make sure that your markup for the rich snippets meet the
requirements for each content type and are in the correct format.
• Also make sure that the snippets you are adding are relevant to the
user in relation to your site.
• Lastly rich snippet content has to be visible to users, Google will not
display hidden content as a snippet.
http://www.wikimotive.com

9. If you haven’t brushed up on your HTML skills lately there are
loads of tools that will help you along the way.
WordPress has several plugins that make it quick and easy to tag rich
snippet content on your site.
Code Snippet
Post Snippets
My Snippets
WP Chili
Raw HTML Snippets
http://www.wikimotive.com

10. Want more information about how you can use rich snippets to
boost your SEO?
Maybe you need a new website built from the ground up.
Contact Wikimotive to receive a free evaluation of your website and
SEO strategies.
http://www.wikimotive.com

11. Contact Timothy Martell
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About Timothy
Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000
visitors per month. Timothy Martell executes a cutting edge online marketing strategy
consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local
Search, Consumer Rating Websites, Online Tools etc which have made Marlboro
Nissan to become one of the volume leaders in the whole of New England. Marlboro
Nissan website has had huge steady increases for almost the entire year (2009). In
August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online
only) and almost 1,000 leads.