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CREDENTIAL PRESENTATION
       WIKTOR LEO BURNETT
17 years, still the same address
last 12 years ranked always within TOP 3 agencies
1994 affiliation contract with Leo Burnett signed
1998 joint venture cooperation (25% shares owned by LBW)
Ranking
Ranking of Ad Agencies in Slovakia is based on three pillars




  market share               creativity             effectiveness



 Gross Income           Points from creative       EFFIE Slovakia
                              awards                   award
Market share
2010 Ad Agencies Market Share based on Gross Income




http://www.kras.sk/taas/rebricky-taas/2010/
Creative ranking
Overall ranking

2001
the most creative agency of the year
2002
Agency of the Year
2003
44 awards for creativity and effectivity alltogether for 11 clients (26 international awards & 18 national)
2004
Agency of the Year
the most creative agency of the year
the most awarded TVC in the history of Slovak Advertisement
2005
Agency of the Year
2006
the most creative slovak agency at Golden Drum
2007
the most creative slovak agency at Golden Nail
2008
the most creative agency within online & interactive (new digital unit from 2007)
2009
the most creative agency of the year
2010
the most creative agency of the year
2011
Agency of the Year
Creative awards (top selection only)


 Cannes Lions
 first slovak ad agency awarded in Cannes ever
 first Cyber Lion for slovak ad agency

 Epica
 the first & only one slovak ad agency awarded by Golden Epica
 Alltogether 2 golden Epicas

 The New York Festivals
 2 x Global Awards, 2 Gold, Silver

 Gunn Report
 the first and only slovak agency listed within Gunn Report (TOP 50 TVC)

 Golden Drum
 Golden Watch, New Moment Award, many Drumstikcs

 Golden Nail (local most prestigious creative award)
 first Grand Prix ever (2002) and alltogether 2 out of 3 GP in total
 up-to 100 Nails ... yet

 The Most Awarded Agency at Golden Nail 2010 and 2nd Most Awarded in 2011



See complete award overview at www.wlb.sk in section “ranking”
EFFIE ranking
EFFIE Slovakia awards




2001    silver EFFIE
2002    2 x bronze EFFIE
2003    bronze EFFIE
2004    bronze EFFIE
2005    bronze EFFIE
2006    bronze EFFIE
2007    shortlist EFFIE
2008    2 x shortlist EFFIE
2009    silver EFFIE
2010    gold EFFIE & silver EFFIE
2011    gold EFFIE, 2x bronze EFFIE
Agency structure & clients portfolio
55 employees

                            Strategy
               Brand          unit        Brand
               team                       team
              TELCO UNIT                 FMCG UNIT




                                                     Finanancial team
Back-office




              RETAIL UNIT                FINANCE
  team




                                           UNIT
                                        AUTOMOTIVE
                                            UNIT
                             Digital
                              unit


                      Production & DTP team
Clients
FMCG
                     FINANCE




TELCO   AUTOMOTIVE       RETAIL
WIKTOR LEO BURNETT GROUP Slovakia




                 full service creative agency



                        Idea	


 media agency    full service digital agency    production agency
AGENCY OF THE YEAR 2011
TO SEE OUR FULL STORY & OUR WORK, PLEASE VISIT:

Corporate web site:
www.wlb.sk

Showcase:
www.youtube.com/user/wiktorleoburnett
http://www.flickr.com/photos/wiktorleoburnett/show/

Follow us:
http://blog.wlb.sk
www.facebook.com/wiktorleoburnett
www.twitter.com/WiktorLB

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Wiktor Leo Burnett Credential 2011

  • 1. CREDENTIAL PRESENTATION WIKTOR LEO BURNETT
  • 2. 17 years, still the same address last 12 years ranked always within TOP 3 agencies
  • 3.
  • 4. 1994 affiliation contract with Leo Burnett signed 1998 joint venture cooperation (25% shares owned by LBW)
  • 6. Ranking of Ad Agencies in Slovakia is based on three pillars market share creativity effectiveness Gross Income Points from creative EFFIE Slovakia awards award
  • 8. 2010 Ad Agencies Market Share based on Gross Income http://www.kras.sk/taas/rebricky-taas/2010/
  • 10. Overall ranking 2001 the most creative agency of the year 2002 Agency of the Year 2003 44 awards for creativity and effectivity alltogether for 11 clients (26 international awards & 18 national) 2004 Agency of the Year the most creative agency of the year the most awarded TVC in the history of Slovak Advertisement 2005 Agency of the Year 2006 the most creative slovak agency at Golden Drum 2007 the most creative slovak agency at Golden Nail 2008 the most creative agency within online & interactive (new digital unit from 2007) 2009 the most creative agency of the year 2010 the most creative agency of the year 2011 Agency of the Year
  • 11. Creative awards (top selection only) Cannes Lions first slovak ad agency awarded in Cannes ever first Cyber Lion for slovak ad agency Epica the first & only one slovak ad agency awarded by Golden Epica Alltogether 2 golden Epicas The New York Festivals 2 x Global Awards, 2 Gold, Silver Gunn Report the first and only slovak agency listed within Gunn Report (TOP 50 TVC) Golden Drum Golden Watch, New Moment Award, many Drumstikcs Golden Nail (local most prestigious creative award) first Grand Prix ever (2002) and alltogether 2 out of 3 GP in total up-to 100 Nails ... yet The Most Awarded Agency at Golden Nail 2010 and 2nd Most Awarded in 2011 See complete award overview at www.wlb.sk in section “ranking”
  • 13. EFFIE Slovakia awards 2001 silver EFFIE 2002 2 x bronze EFFIE 2003 bronze EFFIE 2004 bronze EFFIE 2005 bronze EFFIE 2006 bronze EFFIE 2007 shortlist EFFIE 2008 2 x shortlist EFFIE 2009 silver EFFIE 2010  gold EFFIE & silver EFFIE 2011  gold EFFIE, 2x bronze EFFIE
  • 14. Agency structure & clients portfolio
  • 15. 55 employees Strategy Brand unit Brand team team TELCO UNIT FMCG UNIT Finanancial team Back-office RETAIL UNIT FINANCE team UNIT AUTOMOTIVE UNIT Digital unit Production & DTP team
  • 16. Clients FMCG FINANCE TELCO AUTOMOTIVE RETAIL
  • 17. WIKTOR LEO BURNETT GROUP Slovakia full service creative agency Idea media agency full service digital agency production agency
  • 18. AGENCY OF THE YEAR 2011
  • 19.
  • 20. TO SEE OUR FULL STORY & OUR WORK, PLEASE VISIT: Corporate web site: www.wlb.sk Showcase: www.youtube.com/user/wiktorleoburnett http://www.flickr.com/photos/wiktorleoburnett/show/ Follow us: http://blog.wlb.sk www.facebook.com/wiktorleoburnett www.twitter.com/WiktorLB