The document is a presentation about Oracle's storage innovations and strategies. It summarizes that Oracle can engineer storage that is optimized for applications like databases, providing higher performance, efficiency and lower costs than competitors. In particular, it highlights Oracle's hybrid columnar compression technology, which can reduce database storage needs by 10-50x and improve query performance.

1. 1
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

2. Safe Harbor Statement
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing decisions.
The development, release, and timing of any features or functionality
described for Oracle’s products remains at the sole discretion of Oracle.
2
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

3. <Insert Picture Here>
Oracle’s Storage Innovations Summit
Storage Strategies for the New Normal
Amit Malhotra
Senior Director Storage Sales, Asia Pacific & Japan

4. 4
KEY MANAGEMENT
SAN
FLASH
TRIPLE-RAID PARITY
QoS
COMPRESSION
HYBRID STORAGE POOLS
STORAGE
INNOVATION LTO
DRAM
THIN PROVISIONING
FLASH CACHE
SNAP MANAGEMENT UTILITY
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
NAS
SNAPSHOTS
DATA DEDUPLICATION
DTRACE ANALYTICS
T10000 TAPE
VIRTUAL TAPE
UNIFIED STORAGE
STORAGE
ARCHIVE
MANAGER
LTFS
AUTO-TIERING
SOLID STATE DISK

5. Customers are Being Inundated
Dealing with Vendor-generated Buzzwords Everyday
 Software Defined Everything
 Clouds / XaaS
 Flash / SSD
 Big Data / Analytics
?
?
 Social Everything
 Mobility / BYOD
 Virtualize Everything
 The Consumerization of IT
5
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
?
?
?

6. And Data is Growing Exponentially
While IT Professionals Grow at 1.5X
50X
Data Growth
Data
Managed
Growth
1.5X
IT Professional
2010
20112012
Population
2013
2014
2015
Growth
2016
2017
2018
2019
Source: IDC’s Digital Universe Study, Dec 2012
6
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
2020

7. Storage Systems Have Not Kept Up
 Lack any real application awareness
 Applications have diverging requirements
– Faster storage performance
– Greater flexibility
– Variable data protection
– Dynamic changing performance
7
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

8. Which Path to Choose?
To be an innovator?
– OR– To
be an integrator?
 Storage Engineered with Apps
 Industry-Hardened Architectures
 Storage Workarounds
 Enterprise-Grade Cloud Services
8
 Do-It-Yourself Storage
 Random Cloud Tools
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

9. Do-It-Yourself Storage Poses Issues
Maintain
Upgrade
Hardware
Troubleshoot
Install
9
Tune
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
2/3rds of all enterprise
storage costs are related
to management
Storage management costs could
triple if customers took upon storage
vendor responsibilities

10. Time to Re-Think
Storage Platforms and Strategies
•
•
•
•
10
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Optimize Performance
Improve Efficiencies
Reduce Risk
Lower Costs

11. Storage + Applications
OTHERS CAN INTEGRATE.
SOME CAN OPTIMIZE.
ONLY ORACLE CAN ENGINEER.
11
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

12. Our Strategy To Accelerate Your Business
 Best Performance. Best Value. Cloud Built in.
Best of Breed
Compute & Storage
Building Blocks
12
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Software
Oracle Engineered
Systems

13. Oracle’s Application Engineered Storage
Databases and Apps
are Storage-Aware
Storage Systems are
Database and App-Aware
Only Oracle Storage has Speed Dial to Oracle Database
13
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

14. Application Engineered Storage
Business Benefits
$
Higher
Application
Performance
14
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Higher
Storage
Efficiency
Risk
Reduction
Lower Hardware
TCO, Higher
Software ROI

15. Application Engineered Storage Capabilities
Anyone Can Integrate, Only Oracle
HYBRID COLUMNAR
COMPRESSION
Increases Oracle Database storage efficiency
and performance
GET MORE, SPEND LESS
AUTOMATIC DATA
OPTIMIZATION WITH HCC
Automates performance optimization by dynamically
-10x – 50x data compressed
moving Oracle Database data across storage tiers
and compression algorithms
- save 40% storage
ORACLE INTELLIGENT
STORAGE PROTOCOL
ORACLE ENGINEERED
SYSTEMS INTEGRATION
15
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Eliminates hundreds of hours spent tuning (and re-tuning)
- tune and optimize 100s or even 1000s
storagedatabase automatically and
of and database for optimal performance, freeing IT
resources to grow the business
- bottom line : do 3x more work with the
same amount efficiency
Optimizes data centerof peopleand reduces risk with pretested deployments and superior data protection

16. Would You Run a
High Performance Car
on Regular Fuel?
16
16
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Would You Run a High
Performance Database
on Regular Storage ?

17. Get More, Spend Less
 Hybrid Columnar Compression - Only on Oracle
Simplify IT Operations and Lower Storage Costs
Oracle Database 12c
Uncompressed Data
Reduce Storage CAPEX
 3x to 5x less storage capacity needed than NetApp or EMC
Improve Data Management Efficiency
10x to 50x
Reduction
 Faster and simpler backup and recovery
 Reduce load on networks
 More efficient use of database server resources
Reduce OPEX
 Fewer systems, each requiring less management
 Lower power/cooling/space requirements
 Ease of management with less physical storage
HCC
Data
Save 40% on Storage
17
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Increase Business Agility
 Higher database performance
 Faster implementation with lower risk

18. “WITHOUT HCC, RUNNING
ORACLE DATABASE IS
LIKE OPERATING A CAR IN
DEGRADED MODE.”
—Jerome Wendt, DCIG Analyst
18
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

19. IBM and EMC Storage Replacement
Major US Cellular Carrier
3X
Faster DB Performance
20X
Reduction with HCC
750TB
rd the Cost
1/3
19
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Oracle Database
Hybrid Columnar
Compression
Sun ZFS Storage Appliance

20. 8x Faster Oracle Exadata Database Backup
Major European Telco Replaces EMC, Hitachi and IBM SAN
10X
Faster DB Backup
10X HCC
Reduction with
Sun ZFS
Storage 7420
Appliance
Development
840TB
1/3rd the Cost
20
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Data Protection

21. Faster Database Queries after Compression
Real World Results
 Up to 50x compression
 3x to 8x faster queries
 Increased performance for most
data warehouse and data
protection workloads
11g query time ( DW query - seconds)
 Trials on queries and large
customer tables in retail, financial
and telco
Increased Query Speed
160
140
120
100
80
60
40
20
0
Before HCC
After HCC
Query
Available with Oracle Database and Only with Oracle Storage
21
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

22. “Oracle’s storage strategy enables
databases, applications and hardware to be
aware of what each other are doing and can
hence optimize on the fly. Oracle is keeping
the features that drive the greatest business
value for its customers.”
22
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

23. Maximize Business Value with Oracle Storage
Co-Engineering Delivers Significant, Measurable Benefits
• Superior Performance
Run Software Faster
• Unrivalled Efficiency
Buy Less Storage
• Lower Risk
Streamlined
Management
• Unsurpassed Economics
Better ROI and TCO
23
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

24. 24
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

25. <Insert Picture Here>

26. 26
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.