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Big Data at Work
Trevor Legg
Director, Business Analytics, Performance
Management & Exalytics

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Thoughts Things Processes

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Thoughts Things Processes
Thoughts Things Processes

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22×2011-2016
12.5
Billion
2020
1.3
Billion
Today
Smart Device Growth Data Production Increase

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Use
Data
12%
Executives who feel they
understand the impact data
will have on their organizations
Produce
Data

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Improve What Exists Create New Possibilities
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Run the
Business

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Change
the Business

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Run the
Business
Organize data to do
something specific
Change the
Business
Take data as-is to figure
out what it can do
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Continuous
Innovation
Big Data at Work

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Relational
Streaming
of Both
Non-Relational
CAPTURE
Transaction Processing
On-Device Capture
Interaction Processing
MANAGE
Data Warehousing
Caching
Event Processing
Low-Cost Storage
Processing
ANALYZE
Reporting
Dashboarding
Forecasting
Machine-Learning
Predictive Modeling
Discovery
Evolve to a Unified Information Architecture

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Big Data at Work

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Get Fast Answers
to New Questions
Create a Data
Reservoir
Predict More,
More Accurately
Accelerate
Data-Driven Action

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Get Fast Answers
to New Questions

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340KActive data points in millions of vehicles
spread across multiple databases
Warranty Analysis
Change the Business
Warranty Strategies
Run the Business
Automotive Electronics Supplier

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Get Fast Answers to New Questions
Exadata
Relational Data
Hadoop
Non-Relational Data
Flexible
Data Model

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Predict More,
More Accurately

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$132M
Incremental
Revenue in 2012
Increase in
Conversions
30%
Increase in
Satisfaction
30%
Big Data Farm
Machine
Learning
Algorithms
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Dell Inc.
Offline
Customer Data
Social Media
Website

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Create a Data
Reservoir

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Necessary data that
could be pulled from
their source systems
16
Different nightly extracts,
resulting in multiple data marts
15%
Large, Full-Service Bank

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Gained from
Big Data at Work
OneReservoir to be accessed at any time
85%
Large, Full-Service Bank

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Exadata
+
Oracle Database
Data Reservoir
Big Data Appliance
+
Hadoop
Large, Full-Service Bank

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Accelerate
Data-Driven Action

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Internal/
External
Non-Relational
Data variables tracked
for each customer
Major European Bank
Wanted to deliver
location-based service

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BUY
NOW
Relational
Non-Relational
Major European Bank
Data Filter Processed Data

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Get Fast Answers
to New Questions
Create a Data
Reservoir
Predict More,
More Accurately
Accelerate
Data-Driven Action

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Big Data at Work
Tightest Integration
of Big Data into Business Analytics
Big Data Discovery
in Weeks Not Months
Predictive Analytics
For All Big Data Environments
Best Price/Performance
Big Data Platform
Fastest Connection
Between Big Data Analytical Environments

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Electricity at Work Big Data at Work
Electric Car Smart Grid
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