There is no doubt that video marketing on the internet is on the rise. Google is showing more youtube videos in their search results. Youtube gets approximately 3,000,000,000 viewers per day.
Online video marketing increases sales and leads. If you're not using video marketing, you're losing customers to those who do.
2. Why YouTube?
• YouTube is the 2nd most popular search
engine behind Google
• Most popular video platform
• Estimated 3,000,000,000 daily views
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4. Why Videos?
• Provide value to your subscribers
• Demonstrate how to use your product
• Show insider peeks into your sites
• Review an affiliate product
• Introduce case studies
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5. Why Videos?
• Help boost a product launch
• Increase the value of your product, service
or website
• Build a community
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6. Step 1: Create YouTube
Account
• Follow the “Create Account” button on the
YouTube website
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8. Step 2: Understanding
YouTube
• YouTube is a community
• Get people to watch your videos
• It’s better to get 100 people who will
buy rather than 5,000 people who
just watch
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9. Step 2: Understanding
YouTube
• What keywords are your audience using?
• Create videos with those keywords in mind
• Use keywords in titles & descriptions
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11. Step 3: Analyze
Competition
• What location do you want to analyze?
• Input a search keyword
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12. Step 3: Analyze
Competition
• View the results
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13. Step 3: Analyze
Competition
• Use your exact keyword phrase for best
search results
• Exceptions include exact match
title, keywords used in description,
number of subscriptions, likes,
dislikes, comments, age of video.
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14. Step 3: Analyze
Competition
• Select the top video from your results &
click the stats button
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15. Step 3: Analyze
Competition
• These stats show your competitor’s growth
in popularity, number of comments &
number of ratings.
• You will immediately see a graph showing
the total views and more.
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17. Step 3: Analyze
Competition
• You can also see the number of referrals
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18. Step 3: Analyze
Competition
• View the age & gender demographics &
geographical location
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19. Step 4: Optimize Your
Video
• Maximum video requirements
– 2 GB in size
– 15 minutes in length
• Supports these video formats:
.mov, most .mpegs, .avi, .wmv, .flv
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20. Step 4: Optimize Your
Video
• Begin title with keyword phrase you want
to rank for
• Always place your URL first in the
description box
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21. Step 4: Optimize Your
Video
• Your description should be clear & concise
• Use highly relevant tags
– Use the Google Keyword tool for keywords
relevant to your main keyword.
• Include related keywords
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22. Step 4: Optimize Your
Video
• Upload video & select “Public” in the
privacy settings
• Select best category
• Share option – connect with Twitter
but NOT Facebook
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23. Step 5: Create a
Marketing Strategy
• Create more videos based on target
keyword phrases
• Set a goal
– What do you want to accomplish?
– How much time can you spend each
week?
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24. Step 5: Create a
Marketing Strategy
• Choose a single purpose for each video
– Demonstrate a product
– Sell the product
– Entertain the viewer
– Instruct the viewer in background skills
– Add value to your blog posts
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25. Step 5: Create a
Marketing Strategy
• Use repetition
– Same fonts, colors, graphics, music all help
establish your brand
• Share & promote your videos
– Write a blog post
– Share link via social media
– Share on forums or mastermind groups
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26. Step 5: Create a
Marketing Strategy
• Calls to action
– Include one in each video
– Create a sense of urgency
– Make it easy to understand
– Ask others to share it
– Recruit affiliates & social media
followers to help spread the word
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27. Tips for Improved
Success
• Keep the format & look of each video
similar
• Specialize on one area of your niche
• Keep it simple – it’s all about connection
• Include URL in your video
• Add a call to action at the end and
beginning of your video.
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28. Conclusion
Discover “5 Ways To Flood Your Site With High
Quality Traffic” TODAY!
Go to:
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