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Video
Market
  ing
Goldmi
   ne
HowToWorkFromHomeTips.com/NewBizModel/
Why YouTube?

 • YouTube is the 2nd most popular search
   engine behind Google

 • Most popular video platform

 • Estimated 3,000,000,000 daily views

HowToWorkFromHomeTips.com/NewBizModel/
Why YouTube?
 • Quick search engine results




HowToWorkFromHomeTips.com/NewBizModel/
Why Videos?

 •   Provide value to your subscribers
 •   Demonstrate how to use your product
 •   Show insider peeks into your sites
 •   Review an affiliate product
 •   Introduce case studies


HowToWorkFromHomeTips.com/NewBizModel/
Why Videos?

 • Help boost a product launch

 • Increase the value of your product, service
   or website

 • Build a community

HowToWorkFromHomeTips.com/NewBizModel/
Step 1: Create YouTube
         Account
• Follow the “Create Account” button on the
  YouTube website




HowToWorkFromHomeTips.com/NewBizModel/
Step 1: Create YouTube
         Account




www.youtube.com/user/howtoworkfromhometip
Step 2: Understanding
         YouTube
 • YouTube is a community

 • Get people to watch your videos

 • It’s better to get 100 people who will
 buy rather than 5,000 people who
 just watch

HowToWorkFromHomeTips.com/NewBizModel/
Step 2: Understanding
         YouTube
 • What keywords are your audience using?

 • Create videos with those keywords in mind

 • Use keywords in titles & descriptions


HowToWorkFromHomeTips.com/NewBizModel/
Step 2: Understanding
        YouTube
• For example




 HowToWorkFromHomeTips.com/NewBizModel/
Step 3: Analyze
        Competition
• What location do you want to analyze?



• Input a search keyword




 HowToWorkFromHomeTips.com/NewBizModel/
Step 3: Analyze
        Competition
• View the results




 HowToWorkFromHomeTips.com/NewBizModel/
Step 3: Analyze
         Competition
 • Use your exact keyword phrase for best
   search results

 • Exceptions include exact match
   title, keywords used in description,
   number of subscriptions, likes,
   dislikes, comments, age of video.
HowToWorkFromHomeTips.com/NewBizModel/
Step 3: Analyze
        Competition
• Select the top video from your results &
  click the stats button




 HowToWorkFromHomeTips.com/NewBizModel/
Step 3: Analyze
         Competition
 • These stats show your competitor’s growth
   in popularity, number of comments &
   number of ratings.
 • You will immediately see a graph showing
   the total views and more.



HowToWorkFromHomeTips.com/NewBizModel/
Step 3: Analyze
         Competition




HowToWorkFromHomeTips.com/NewBizModel/
Step 3: Analyze
        Competition
• You can also see the number of referrals




 HowToWorkFromHomeTips.com/NewBizModel/
Step 3: Analyze
       Competition
• View the age & gender demographics &
  geographical location




 HowToWorkFromHomeTips.com/NewBizModel/
Step 4: Optimize Your
           Video
 • Maximum video requirements
    – 2 GB in size
    – 15 minutes in length


 • Supports these video formats:
   .mov, most .mpegs, .avi, .wmv, .flv

HowToWorkFromHomeTips.com/NewBizModel/
Step 4: Optimize Your
          Video
• Begin title with keyword phrase you want
  to rank for

• Always place your URL first in the
  description box


HowToWorkFromHomeTips.com/NewBizModel/
Step 4: Optimize Your
          Video
 • Your description should be clear & concise

 • Use highly relevant tags
    – Use the Google Keyword tool for keywords
      relevant to your main keyword.

 • Include related keywords


HowToWorkFromHomeTips.com/NewBizModel/
Step 4: Optimize Your
          Video
 • Upload video & select “Public” in the
   privacy settings

 • Select best category

 • Share option – connect with Twitter
   but NOT Facebook
HowToWorkFromHomeTips.com/NewBizModel/
Step 5: Create a
    Marketing Strategy
 • Create more videos based on target
   keyword phrases

 • Set a goal
    – What do you want to accomplish?
    – How much time can you spend each
    week?

HowToWorkFromHomeTips.com/NewBizModel/
Step 5: Create a
    Marketing Strategy
  • Choose a single purpose for each video
    – Demonstrate a product
    – Sell the product
    – Entertain the viewer
    – Instruct the viewer in background skills
    – Add value to your blog posts


HowToWorkFromHomeTips.com/NewBizModel/
Step 5: Create a
    Marketing Strategy
 • Use repetition
   – Same fonts, colors, graphics, music all help
     establish your brand

 • Share & promote your videos
   – Write a blog post
   – Share link via social media
   – Share on forums or mastermind groups
HowToWorkFromHomeTips.com/NewBizModel/
Step 5: Create a
    Marketing Strategy
 • Calls to action
    – Include one in each video
    – Create a sense of urgency
    – Make it easy to understand
    – Ask others to share it
    – Recruit affiliates & social media
    followers to help spread the word
HowToWorkFromHomeTips.com/NewBizModel/
Tips for Improved
           Success
 • Keep the format & look of each video
   similar
 • Specialize on one area of your niche
 • Keep it simple – it’s all about connection
 • Include URL in your video
 • Add a call to action at the end and
   beginning of your video.

HowToWorkFromHomeTips.com/NewBizModel/
Conclusion
Discover “5 Ways To Flood Your Site With High
Quality Traffic” TODAY!

Go to:
 HowToWorkFromHomeTips.com/NewBizModel/

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How To Do Video Marketing On The Internet

  • 1. Video Market ing Goldmi ne HowToWorkFromHomeTips.com/NewBizModel/
  • 2. Why YouTube? • YouTube is the 2nd most popular search engine behind Google • Most popular video platform • Estimated 3,000,000,000 daily views HowToWorkFromHomeTips.com/NewBizModel/
  • 3. Why YouTube? • Quick search engine results HowToWorkFromHomeTips.com/NewBizModel/
  • 4. Why Videos? • Provide value to your subscribers • Demonstrate how to use your product • Show insider peeks into your sites • Review an affiliate product • Introduce case studies HowToWorkFromHomeTips.com/NewBizModel/
  • 5. Why Videos? • Help boost a product launch • Increase the value of your product, service or website • Build a community HowToWorkFromHomeTips.com/NewBizModel/
  • 6. Step 1: Create YouTube Account • Follow the “Create Account” button on the YouTube website HowToWorkFromHomeTips.com/NewBizModel/
  • 7. Step 1: Create YouTube Account www.youtube.com/user/howtoworkfromhometip
  • 8. Step 2: Understanding YouTube • YouTube is a community • Get people to watch your videos • It’s better to get 100 people who will buy rather than 5,000 people who just watch HowToWorkFromHomeTips.com/NewBizModel/
  • 9. Step 2: Understanding YouTube • What keywords are your audience using? • Create videos with those keywords in mind • Use keywords in titles & descriptions HowToWorkFromHomeTips.com/NewBizModel/
  • 10. Step 2: Understanding YouTube • For example HowToWorkFromHomeTips.com/NewBizModel/
  • 11. Step 3: Analyze Competition • What location do you want to analyze? • Input a search keyword HowToWorkFromHomeTips.com/NewBizModel/
  • 12. Step 3: Analyze Competition • View the results HowToWorkFromHomeTips.com/NewBizModel/
  • 13. Step 3: Analyze Competition • Use your exact keyword phrase for best search results • Exceptions include exact match title, keywords used in description, number of subscriptions, likes, dislikes, comments, age of video. HowToWorkFromHomeTips.com/NewBizModel/
  • 14. Step 3: Analyze Competition • Select the top video from your results & click the stats button HowToWorkFromHomeTips.com/NewBizModel/
  • 15. Step 3: Analyze Competition • These stats show your competitor’s growth in popularity, number of comments & number of ratings. • You will immediately see a graph showing the total views and more. HowToWorkFromHomeTips.com/NewBizModel/
  • 16. Step 3: Analyze Competition HowToWorkFromHomeTips.com/NewBizModel/
  • 17. Step 3: Analyze Competition • You can also see the number of referrals HowToWorkFromHomeTips.com/NewBizModel/
  • 18. Step 3: Analyze Competition • View the age & gender demographics & geographical location HowToWorkFromHomeTips.com/NewBizModel/
  • 19. Step 4: Optimize Your Video • Maximum video requirements – 2 GB in size – 15 minutes in length • Supports these video formats: .mov, most .mpegs, .avi, .wmv, .flv HowToWorkFromHomeTips.com/NewBizModel/
  • 20. Step 4: Optimize Your Video • Begin title with keyword phrase you want to rank for • Always place your URL first in the description box HowToWorkFromHomeTips.com/NewBizModel/
  • 21. Step 4: Optimize Your Video • Your description should be clear & concise • Use highly relevant tags – Use the Google Keyword tool for keywords relevant to your main keyword. • Include related keywords HowToWorkFromHomeTips.com/NewBizModel/
  • 22. Step 4: Optimize Your Video • Upload video & select “Public” in the privacy settings • Select best category • Share option – connect with Twitter but NOT Facebook HowToWorkFromHomeTips.com/NewBizModel/
  • 23. Step 5: Create a Marketing Strategy • Create more videos based on target keyword phrases • Set a goal – What do you want to accomplish? – How much time can you spend each week? HowToWorkFromHomeTips.com/NewBizModel/
  • 24. Step 5: Create a Marketing Strategy • Choose a single purpose for each video – Demonstrate a product – Sell the product – Entertain the viewer – Instruct the viewer in background skills – Add value to your blog posts HowToWorkFromHomeTips.com/NewBizModel/
  • 25. Step 5: Create a Marketing Strategy • Use repetition – Same fonts, colors, graphics, music all help establish your brand • Share & promote your videos – Write a blog post – Share link via social media – Share on forums or mastermind groups HowToWorkFromHomeTips.com/NewBizModel/
  • 26. Step 5: Create a Marketing Strategy • Calls to action – Include one in each video – Create a sense of urgency – Make it easy to understand – Ask others to share it – Recruit affiliates & social media followers to help spread the word HowToWorkFromHomeTips.com/NewBizModel/
  • 27. Tips for Improved Success • Keep the format & look of each video similar • Specialize on one area of your niche • Keep it simple – it’s all about connection • Include URL in your video • Add a call to action at the end and beginning of your video. HowToWorkFromHomeTips.com/NewBizModel/
  • 28. Conclusion Discover “5 Ways To Flood Your Site With High Quality Traffic” TODAY! Go to: HowToWorkFromHomeTips.com/NewBizModel/