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Social Media Presentation- Why You Should Have a Company Blog
1. Blogging as a Form of Marketing Why You Should Use Social Media
2. Internet Usage of N. America Internet Usage Source: North America Internet Usage Statistics- http://bit.ly/eGiWJg
3. Social Media Predicted that 90% of U.S. Internet users visit a social media site at least once a month “Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content Examples: Social Networking, Widgets, RSS, Chat Rooms, Blogs SoME Source: US Digital Year in Review
4. Blogs Blog: short for “web log”- a journal that is available on the web and updated regularly 77% global active internet users read blogs 31% read daily, 40% read weekly More than 133,000,000 blogs recorded since 2002 Blogs Source: Social Media Stats and Web 2.0- http://bit.ly/e9e9c8
5. Pros of Using Blogs Improve search engine optimization Humanize the company Increase effectiveness of other social media marketing Pros
7. Humanize Blogs give faceless corporations a face Allow companies to have dialogue with customers Can offer assistance based on customers replies to blog posts Humanize
8. Improve Effectiveness of Other SoME Average # of Twitter Followers Source: Data from over 2,000 businesses- http://bit.ly/a6SrWH Improve Effectiveness of other SoME
9. Cons of Using Blogs No way to accurately measure ROI Time consuming Cons
10. Recommendations Know what you want from your blog Create a blog and update it at least once a week Measuring effectiveness
11. Sources (In order of use) “North American Internet Usage Statistics, Population and Telecommunications Reports.” Internet World Stats. <http:// www.internetworldstats.com/stats14.htm>. comScore 2010 Digital Year in Review. Feb 7, 2011. < http://www.comscore.com/Press_Events/ Presentations_Whitepapers/ 2011/2010_US_Digital_Year_in_Review>. The State of Inbound Marketing 2010. Feb 2010. < http://www.hubspot.com/Portals/53/docs/resellers/reports/ state_of_inbound_marketing.pdf>. “49 Amazing Social Media, Web 2.0 and Internet Stats.” Social Media, Web 2.0 And Internet Stats. Jan 12, 2009. < http:/thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats>. Burnes, Rick. “Study Shows Small Businesses that Blog get 55% More Website Visitors.” HubSpot’s Inbound Internet Marketing Blog. Aug 17, 2009. <http://blog.hubspot.com/blog/tabid/6307/bid/5014/ Study-Shows-Small-Businesses-That-Blog-Get-55More-Website-Visitors.aspx>. “Analysis of Lead Generation Best Practices Used by Over 1,400 Small- and Medium-Sized Businesses.” The State of Inbound Lead Generation. Mar 2010. <http://www.hubspot.com/Portals/53/docs/ inbound_marketing_best_practices.pdf>. Your B®and At Risk? Or Ready for Growth? <http://www.alterian.com/resource-links/campaigns/ brandsatrisk/brands-at-risk-nc.pdf/>. Zhu, Lily. “Small Businesses That Blog Have 102% More Twitter Followers.” Hubspot’s Inbound Internet Marketing Blog. Jan 07, 2010. < http://blog.hubspot.com/blog/tabid/6307/bid/5459/Small-Businesses-That- Blog-Have-102-More-Twitter-Followers.aspx>. Evans, Mark. “Social Media Should Be a Corporate No-Brainer But…” Social Media Today. Aug 15, 2010. < http:// socialmediatoday.com/markevans/156844/social-media-should-be-corporate-no-brainer>.
