6. Broadcast Television Business Model Advertising = buy or do something NEWS [Ad] Frequent $ Newscaster Audience Advertisers $
7. Social Media Business Model Advertising = “selling” values & urging action NEWS [Ad] Frequent $ Conversation Missionary Community & New Donors Supporters (Church, Donors)
8. Stages in Setting Up Your News Station Design for Success Build as Integrated Part of Your Work Start Broadcasting Communicating Stay on the Air Photo: David Goehring (CarbonNYC) via Flickr
10. Social Media Strategy helps you think through Objectives Audience Content Tools and Measurement to support your ministry’s communications strategy. Credit: Holly Ross, NTEN
11. Objective What do you want to accomplish with social media? Â Describe how your social media objective supports or links to a specific goal from your strategic plan. Credit: Holly Ross, NTEN Photo: Donald Lee Pardue via Flickr
12. S.M.A.R.T. Objectives Specific Measureable Attainable Results-Focused Time Specific Score should have at least 4 of above. Photo: Nfrastructure via Flickr
13. www.bernards-story.com Organizational goal: Get people to visit website and download/use the Action Guide, before October 31, 2011 Social Media Goal: 1,500 visits to website, 1,000 video views,etc.
14. Your “Audience” 1. Who must you reach with your social media efforts to meet your objective? Why this target group?  2. Is this a target group identified in your communications plan?  3. What do they know or believe about your work or your issues? What will resonate with them?  4. What key points for you want to make with your audience? Your “Audience” Credit: Holly Ross, NTEN Photo: ralphbijiker via Flickr
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16. Stage 2: Build as Integrated Part of Your Work Photo: Magnus Franklin via Flickr
42. Measure Traffic & Most Popular Content i.e. Wordpress.com blog shows how many people visited, how they came and what search terms they used.
43. Experiment! We are the reporters we’ve been waiting for…
44. Tips for creating news content Tools: Keep equipment still Video & photo: Make sure light is behind you Video: keep camera at eye level with person being filmed Video & audio: Be aware of & avoid unnecessary background sounds Content: First person ("I") is best for social media Stories are better than jargon ("This happened, then that happened”) Shorter is better Feelings and emotions are as valid as facts Photo: John Benson (imm4381) via Flickr