http://snipurl.com/twittermatters = blogpost with more -- There is a lack of understanding the basic mechanisms of microblogging services like twitter. A analysis of the use patterns and interaction logic makes visible the specifity of twitter and the specific potential of its dynamics. Details: Twitter has properties of a social network with strong realtime dynamics. Twitter enables ad hoc community building around events e.g. a barcamp. In this scenario tweets are organized around an event-specific hashtag and a temporary thematic channel emerges. At the same time twitter works as a realtime discovery engine not only for people but for issues too. When issues are "hashtagged" that realizes a minimalistic semantic layer. Not only the use patterns and dynamics is characteristic in relation to synchronous communication media like chat/IM or asynchronous communication media like email. The user experience and the social/emotional profile are different from other types. - Feel free to embed the slideshow - (Creative Commons status in German: "Namensnennung, keine Bearbeitung")

1. Why twitter
#matters
and how
Willi Schroll – strategiclabs.de
@wschroll
Berlin • May 23/24 2009
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2. ?
@
#
!
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3. my context
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4. @wschroll
strategiclabs.de
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5. Complex unfolding
Some building blocks for emer-
ging „moss“ apps and services
local local
communities
mobile space
knowledge
actual location future location route planning
local events local offers local advertising positioning tech
social lifestream actual environment actual phys. state sensor/recog. tech
social mapping geo tagging semantic tech Social LBS
recommendation gaming sharing bandwidth
reviewing/voting dating socializing soc. augm. reality
online
adhoc/tmp
communities
social space
communities
Slide taken from my presentation of CommunityCamp Berlin 2008 – see www.slideshare.com/willi
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6. ?
@
#
!
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7. 140
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8. socially
aggregated
realtime
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9. ?
@
#
!
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10. u
us
use
uses
users
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11. @i
@u
@x
I , you, everyone
makes us a
RT network
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12. RT?
1) RT = realtime
2) RT = retweet
->
:) emergent tweet
dynamics
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13. a retweet is the
atom of viral
dynamics
(minimalism is success factor in
abundant environments)
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14. ?
@
#
!
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15. a hashtag is the
atom of issue
dynamics
(functional as a minimalistic
semantic marker, ready for
processing by man & machine!)
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16. ?
@
#
!
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17. chemistry
@ - @
@ - #
# - @
# - #
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18. small worlds
huge jumps
super dynamics
universal discovery
engine!
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19. Is a simple
microblogging
network like twitter
the
stemcell of
web 3.0?
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20. What if we use the
rt user generated
content of tweets?
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21. What if we use the
rt user generated
knowledge of tweets?
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22. ?
@
#
!
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23. You are invited to help me
think about a service
combining the features of
twitter with some other
elements
go: twick.me
tweet: @wschroll
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