4. EFFECTIVE ONLINE PROMOTION
WHAT DO I WANT TO BE KNOW FOR
▸ What makes you unique?
▸ What do your consumers or guests say about you?
▸ How do you make it work for you?
▸ Discover and embrace what they think and feel about your experience - they’re
already talking about you online and via social
6. EFFECTIVE ONLINE PROMOTION
EASY TO FIND, EASY TO DO & EASY TO SHARE
▸ Visual, video if possible
▸ Inspirational
▸ Be where your consumers expect to find you
▸ Inspire. Inform. Convert.
▸ Search & Social
▸ @handle and #hashtag
10. EFFECTIVE ONLINE PROMOTION
CONTENT EVERYWHERE ALL THE TIME
▸ YouTube gets more than 300 hours of video downloaded every minute
▸ There are more than 8 BILLION video view on Facebook daily
▸ There are more than 350 MILLION photos shared every day on WhatsApp
▸ Travellers are creating and sharing content of their own during their trip and
publishing it via their social networks
▸ Not all content is great, but most content can be curated and amplified to
become part of your marketing efforts
12. EFFECTIVE ONLINE PROMOTION
DECIDE, BEFORE THE TRADE SHOW WHAT YOU CONSIDER TO BE SUCCESS
▸ Be specific about what you need to get out of the Trade Show
▸ Set simple, measurable goals
▸ Consumers and Trade pay attention to different things
▸ Understand what you want them to think and feel about you and your story
and ask them about it
14. EFFECTIVE ONLINE PROMOTION
PLATFORMS PEOPLE PLACES
▸ Consumers vs Trade
▸ Online and Social work as well as you work them
▸ LinkedIn
▸ Facebook
▸ Twitter
▸ Instagram
▸ Pinterest
15. CHOOSE THE BEST WAY TO SHARE YOUR
STORY, MAKE IT MEMORABLE & MAKE IT
STAND OUT. SHARE IT CONSISTENTLY.
@william_price
SUMMARY
17. SUMMARY
TRADE SHOWS ARE BUSY AND CLUTTERED AND AT LARGE SCALE
▸ Inspire. Inform. Impact.
▸ Stand Out. Be Remarkable. Be Brave.
▸ Make it easy to find, do and share.
▸ Story telling. Story sharing.