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Social Media and Public Relations - Marcus Evans Presentation - Softbank China & India Holdings

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William Bao Bean
William Bao Bean

How to leverage social networking and media effectively in marketing and public relations in china

TechnologieBusiness
1  sur  15
March 2010 New Media and Marketing Campaigns Keep it Real WILLIAM BAO BEAN SOFTBANK CHINA & INDIA HOLDINGS
“ Beware the social media charlatans” ,[object Object],[object Object],[object Object]
Going shopping for 1 st grade ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing in social media: handle with care ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source : Agenda
What would your sell your friends for? ,[object Object],[object Object],[object Object],[object Object]
Case study: @ctripenglish ,[object Object],[object Object],[object Object]
How to best leverage social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Integrate with campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Integrate with campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Provide real value ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Leverage net promoters ,[object Object],Source : Holaba
4. Ongoing relationship ,[object Object],[object Object],[object Object],[object Object]
5. Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Proactive reaction ,[object Object],[object Object]
Thank You! William Bao Bean Partner [email_address] +86 139 1789 8171 +852 9131 0218

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Social Media and Public Relations - Marcus Evans Presentation - Softbank China & India Holdings

  • 1. March 2010 New Media and Marketing Campaigns Keep it Real WILLIAM BAO BEAN SOFTBANK CHINA & INDIA HOLDINGS
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  • 15. Thank You! William Bao Bean Partner [email_address] +86 139 1789 8171 +852 9131 0218