36. China
India
United States
Indonesia
Brazil
Pakistan
Nigeria
Bangladesh
Russia
Japan
Mexico
Philippines
Vietnam
Ethiopia
Egypt
Germany
Iran
Turkey
Democratic Republic of the Congo
Thailand
France
United Kingdom
Mali
Dominican Republic
Bulgaria
Cambodia
Zambia
Senegal
Zimbabwe
Chad
South Sudan
Belgium
Cuba
Tunisia
Guinea
Greece
Rwanda
Czech Republic
Somalia
Portugal
Haiti
Benin
Burundi
Bolivia
Hungary
Sweden
Azerbaijan
Belarus
Honduras
Hong Kong
5,922,000,000
searches per day
Yemen
North Korea
Ghana
Mozambique
Australia
Taiwan
Ivory Coast
Syria
Madagascar
Angola
Cameroon
Sri Lanka
Romania
Burkina Faso
Kazakhstan
Niger
Netherlands
Chile
Malawi
Ecuador
Guatemala
Austria
United Arab Emirates
Israel
Switzerland
Italy
Burma
South Africa
South Korea
Colombia
Spain
Ukraine
Tanzania
Kenya
Argentina
Algeria
Poland
Sudan
Uganda
Canada
Iraq
Morocco
Peru
Uzbekistan
Malaysia
Saudi Arabia
Venezuela
Nepal
Afghanistan
Tajikistan
48. This keyword drives 5,000 visitors per year.
7% of those sign up to receive lobster.
Each sign up has a lifetime value of $20,000
Search = business
49. 350 new customers through search
Total value:
$7,000,000
Search = money
68. Bad:
PNC launches “Save A Life” campaign
Good:
PNC announces breast cancer
awareness campaign
in Mechanicsburg
Optimize your online press releases*
Featured on ESPN Radio 1050, Pittsburgh Magazine, Pittsburgh Tribune-ReviewWorked on over 200 projects at WebpageFX
Today we’re going to talk about the Internet. I like to describe the Internet as our world without infrastructure.
When people first hear that, they think it’s a bad thing…infrastructure brings order and without it we have chaos.
Without infrastructure, nerds like this rule the internet.
Without infrastructure….pirates, hackers and other mal-intentioned rule the roost.
Without infrastructure…..real journalism gets replaced by pseudo news stories about Justin Bieber egging his neighbors house.
But a world without infrastructure brings so much more to the table than chaos. While some people think the Internet is a scary place, the Internet is really lots of cool things.
Without Infrastructure…..The Internet is the world’s largest and busiest library.
Without Infrastructure…..It’s the biggest and most crowded mall – minus the crowds of course
Without Infrastructure…..It’s a newspaper readable by anybody in the world at any time.
But a world without infrastructure brings so much more to the table than chaos. While some people think the Internet is a scary place, the Internet is really lots of cool things.
Featured on CNN, LA Times, ABC News, etc
No stylists, no editors, no models stomping down the runway: Just a kid in her room with a pile of shopping bags. IRead more: http://www.businessinsider.com/haul-teenage-youtube-shopping-star-bethany-mota-2014-1#ixzz2uX0gtsrb
13 years old, uploads first video with a camera balanced on a stack of stuff. No stylists, no editors, no models stomping down the runway: Just a kid in her room with a pile of shopping bags. IRead more: http://www.businessinsider.com/haul-teenage-youtube-shopping-star-bethany-mota-2014-1#ixzz2uX0gtsrb
More Instagram followers than Vogue, Elle, Marie Claire, Glamour and Cosmopolitan
13 years old, uploads first video with a camera balanced on a stack of stuff. No stylists, no editors, no models stomping down the runway: Just a kid in her room with a pile of shopping bags. IRead more: http://www.businessinsider.com/haul-teenage-youtube-shopping-star-bethany-mota-2014-1#ixzz2uX0gtsrb
In a nutshell, Bethany Mota is why the Internet is awesome. If 14 year old girls can grow a multi million dollar business using the Internet, social media and search, what can you do? What can your business do? What can your campaign do?
What does that mean exactly….in plain English? It depends who you ask.
What my friends think I do
What my parents think I do
What I think I do
Google Results
41 most populous countries
Every person in PA typing in 39 never before searched queries every day
Search goes beyond typing something into Google….it’s changing the way our world views, interprets and consumes information
We used to find information like this
We used to find information like this
We used to find information like this
We used to find information like this
Increasing visibility when people are trying to find information
This is Google Analytics graph of search traffic
What I think I do
Search can deliver all of these…..search is measurable and search is free* CUSTOMERS ARE FINDING YOU
SEO industry has struggled at times to adapt…computer nerds like me are tasked with building relationships and…gasp..being real people
Marketplace and users dictate where we have to market. Good example: Facebook, YouTube, etc
The Internet gives us the most powerful tool in human history to communicate to the masses. SEO is a huge part of that. Time of unprecedented opportunity for communications professionals. iPhone only 7 years old
Measurable marketing
Measurable marketing
I grew up in Western PA so I call this drink pop
I grew up in Western PA so I call this drink pop
I grew up in Western PA so I call this drink pop
I grew up in Western PA so I call this drink pop
On days of big press mentions (television, newspaper), add a huge CTA on the site
Process – I publish a blog post once, make sure it’s optimized and promote it for a few weeks. Months later, it’s still getting eyeballs without me doing anything because it’s bringing in people via search engines
The Internet is our world without infrastructure…..the Internet is weird because we are all weird and unique and awesome.If you can communicate to people, you can communicate using the web and search is a huge part of that