Nick Morgan's presentation at Tech Fest 19th June, 2015. A glimpse at how festivals and brands are leveraging event technology and what they are planning to do in the future.

1. Techfest 2015
WEARETHEFAIR.COM
@WEARETHEFAIR
NICK MORGAN
CEO, THE FAIR

2. TECHFEST 2015THE FAIR

3. “The events industry has a reputation for being
slow on the uptake when it comes
to new technology”
TECHFEST 2015

4. A recent report from Events Are Great Britain states that the UK’s
event industry contributes £39.1 billion to the UK’s economy
• Conferences and meetings – £19.9 billion
• Exhibitions and trade fairs – £11 billion
• Sporting events – £2.3 billion
• Music events – £1.3 billion
• Incentive travel and performance improvement – £1.2 billion
• Corporate hospitality and corporate events – £1.2 billion
• Outdoor events – £1.1 billion
• Festivals and cultural events – £1.1 billion
TECHFEST 2015

5. The festival and experiential industries are at the
forefront of embracing event tech & enhancing the
customer experience
TECHFEST 2015

6. TECHFEST 2015

7. • Audience change
• Behavioural change
• Value exchange
• Sponsorship/brand partnership
• Competitive market
• Revenue
TECHFEST 2015WHY INVEST IN TECH?

8. TEMPORARY TOWNS
TECHFEST 2015FESTIVALS

9. CAN EVENT TECH HELP?
TECHFEST 2015COMMON PROBLEMS

10. TECHFEST 2015GOING CASHLESS

11. RFID
TECHFEST 2015GOING CASHLESS

12. TECHFEST 2015
BIOMETRICS
GOING CASHLESS

13. TECHFEST 2015
FACIAL RECOGNITION
GOING CASHLESS

14. CLOUD-BASED
MANAGEMENT TOOLS
ARTISTS CONTRACTORS
ACCREDITATION
SITE MANAGEMENT HEALTH & SAFETY
TRADERS
TECHFEST 2015THE END OF THE LEVER ARCH?
HOSPITALITY
ACCOMMODATION
& TRANSPORT
RADIO ALLOCATION
TIMINGS CATERING
STAGE
PLANNING

15. “Generating the most
shared experiences
on the planet”
TECHFEST 2015LIVE EVENTS

16. TECHFEST 2015BRANDS DO IT SO WELL...

17. • 1 in 10 people attended a festival in
2014, with an even higher rate for
millennials at 1 in 5.
• 75% of the social conversation
surrounding festivals is from millennials
aged 17 -34
TECHFEST 2015SO WHY CAN’T WE?

18. SO WHY CAN’T WE? TECHFEST 2015

19. TECHFEST 2015APPS - A ONE STOP SHOP

20. • Know your audience
• Adoption of tech more evident in last few years
• There are pitfalls if not properly planned
• Increased revenue streams
• Adoption & proper integration enhances CX
So...
• Follow developments in the festival and experiential industries
• Build your tech developer network
• Use experts to ensure full and successful integration
• Look to sponsors & brand partners for support
TECHFEST 2015KEY LEARNING

21. QUESTIONS?
TECHFEST 2015

22. Nick Morgan
GROUP CEO
N.MORGAN@BCGUK.COM
07973 315538
42-46 PRINCELET STREET | LONDON E1 5LP
WEARETHEFAIR.COM
@WEARETHEFAIR