9. Recession Generation
YESTERDAY
TODAY
TOMORROW
Paranoid Parenting
Greater Fear
Planning
Parental Hedonism
Less Hedonism
Seriousness
Recession
Less Spending
Saving
“The recession‟s created a frugality and conservative approach to investing in them they‟ll carry through their lives” Mintel
“We are endlessly trying to upgrade ourselves.” Kim Ju-Min, South Korea
“Geek means dirty glasses and computers?? That‟s out! Now, SMART is the new sexy!”, „ Young blogger, China
“I definitely see a return to more conservative moral values.” Sigurd Kjelgaard, blogger, Berlin
feel motivated by learning new skills and find empowerment in discovering things on their own.” Box 1824 Agency, Brazil
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12. Seeking calm
Motive #4
Economy
Data Overload
Product
Turnover
FOMO
Constant Connection
Famwiches
Culture Of Fear Volatility Longer
Hours
Distrust OverMarketing Uncertainty
RELAX!
More Fear Greater Uncertainty
More Data Even Longer Hours