2. Persuasive Essays
Attemps to convince the reader that the
point of view recommended by the writer is
VALID
Only one side of the issue is presented
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3. Persuasive Essays
Introductory paragraph
Topic sentence cannot be a fact
It should be a STATEMENT of position clear and direct
Not to be personal
No use of personal pronouns
State three reasons to support your position
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4. Persuasive Essays
Body
Use especific evidence
Not broad generalizations or personal opinions
Sentences must closely relate to the topic and the
sentence that came before it
The logic of arguments must be easy to follow
Restate the most compelling evidence
The last chance to remind and /or convince the reader
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6. Persuasive Essays
.Getting started (analyze critically)
What’s the writer’s argument?
How the argument is supported?
What kind of language is used?
Is the argument logical?
What is the purpose of the writer?
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7. Persuasive Essays
. Different methods
Appeal to values: The audience’s sense of justice attitudes
towards the community or the world
Dramatize the issue: Make the audience react( statistics vs a
more convincing story = homeless people)
Establish authority: Effectiveness depend on the writer’s
background. The writer must be knowledgeable. Quote experts. use
reference
Use effective language: Words shoudn’t be either too weak nor too
strong
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8. Persuasive Essays
. Fallacies and weaknesses of persuassive
essays
Ad hominem: Arguing aganist a person, not against his
beliefs
Bandwagon appeals: “everyone” believes in it the reader is not
part of the crowd if he believes otherwise
Exaggerated claim: Overstating the causes and effects
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9. Persuasive Essays
. Fallacies and weaknesses of persuasive
essays
Misrepresentation: Leaving out facts on purpose to slant an
argument
Oversimplification: Simplistic solutions to complicated
problems
Either-or Thinking: False argument that there are only to
possible outcomes of a situation
Post hoc (ergo propter hoc): Arguing that because an event
happened before another , there is a relation between them
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10. Persuasive Essays
. Background information
Must tell the reader the facts of the case
Clear, documented, truthful
Support your main argument
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11. Persuasive Essays
. Concession
Show that you know the opposing point
of view
Take into consideration the
counterargument
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12. Persuasive Essays
. The Appeal
State what you believe and the reasons
why the reader should do the same
Make it clear what you want from the
reader
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