[UniteKorea2013] Building your game strategy on BlackBerry 10
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[UniteKorea2013] Building your game strategy on BlackBerry 10
- 1. 020 May 2013 Building your game strategy on BlackBerry 10
- 2. 120 May 2013 Casey Yoon Senior Manager, Alliances & Business Development APAC cyoon@blackberry.com Twitter: @caseyyoon Brett Bibby Product Evangelist brettb@unity3d.com
- 3. 220 May 2013 Why Game Developers Should develop on
- 4. 320 May 2013 320 May 2013
- 5. 420 May 2013 76,000,000 Blackberry fans can’t be wrong Z10 Q10
- 6. 520 May 2013 Very low device fragmentation 1280x720 Touch Dual Core 1.5 GHz Qualcomm or TI 4G LTE 2GB RAM NFC Support Micro SD Swappable battery 720x720 Touch+HW keyboard Dual Core 1.5 GHz Qualcomm 4G LTE 2GB RAM NFC Support Micro SD Swappable battery
- 7. 620 May 2013 620 May 2013 • Slide on international opportunities
- 8. 720 May 2013 BLACKBERRY CARES ABOUT SOCIAL APP DISCOVERY BBMTM Connected apps are 15x more likely to be downloaded SOCIAL EXPERIENCE BUILT-IN TO APP WORLD In BlackBerry 10, users recommend and can discover what their friends have downloaded. more, use more apps DOWNLOAD MORE APPS The fastest growing app store in the world – up by 226%. BlackBerry users download more than 2 million apps per day. GENERATE MORE REVENUE Average monthly revenue from a BlackBerry app is higher than on any other platform BLACKBERRY PEOPLE WILL WANT IT
- 9. 820 May 2013 C++/Qt Cascades HTML5 BlackBerry® WebWorks™ C/C++ Native SDK Java Android™ Runtime ActionScript Adobe® AIR® Open Ecosystem – Developers Decide
- 10. 920 May 2013 Commercial BB10 release: 2Q2013 The top cross platform game engine support
- 11. 1020 May 2013 Developers want Standards (POSIX, STL, open source, OpenGL, …) A rock solid OS Great tooling Low device fragmentation Smooth app submission Users willing to pay! BlackBerry IS serious about gaming!
- 12. 1120 May 2013 Social game discovery powered by Scoreloop The Games: preloaded application on the home screen of BlackBerry 10 The best possible discoverability: – Featured games banner – Games promoted in the 1st time flow – Social sharing and discovery: activity timeline – Marketing messages on the timeline – Recommend a game – Form a group and create a community (BBM Channels) Discoverability drives downloads and revenue The Games utilizes rich social information and offers ways to compare achievements with friends
- 13. 1220 May 2013 1. Streamline your development and design resources Scoreloop SDK brings key social features: leaderboards, achievements, challenges to your game fast & easy Default UI: developers can design custom UIs or utilize Default UI to present the scores, achievements 2. Better visibility to your game Social sharing, recommendation and comparison offer better visibility to higher number of social games on BlackBerry 10 3. Leverage viral marketing All games will be social and social will drive discoverability All social games will get visibility on BlackBerry World and on the Games app Scoreloop: Connecting games and the people who play them
- 14. 1320 May 2013 • Unity support for Bluetooth HID Gamepads through the Gamepad library • Steelseries FREE and Gametel gamepad supported out of the box • Wii Remote game pad supported. Gamepad Support
- 15. 1420 May 2013 1420 May 2013 + It is super easy to port Unity games for BlackBerry 10! • Full SKU support for all BlackBerry 10 Devices • Every Unity mobile game out there can be ported to BlackBerry 10 • Super easy porting process – you will see! • Monetization through BlackBerry Payment Services • Out-of-the-box Gamepad Support • Optimized for BlackBerry Z10 and Q10
- 16. 1520 May 2013 Brett in action! BlackBerry®Z10smartphone
- 17. 1620 May 2013 Demo of Angry Bots BlackBerry®Z10smartphone
- 18. 1720 May 2013 Unity Game Unity Games
- 19. 1820 May 2013 BlackBerry 10 Now Offers More Than 100,000 Applications Application catalog grew by more than 30,000 apps in the seven weeks since launch(since February 2:nd!) The biggest and fastest growing app eco system for a new mobile platform Industry-leading reach: available in over 160 countries Carrier Billing with over 50 major carriers across 35+ countries and expanding rapidly
- 20. 1920 May 2013 Source: RIM internal study; data to end of March 2012 • 102% weekly average sales increase • Average revenue increases 100-300% • Carrier billing makes up 34% of transactions • Make payments flexible and easy • Attracts new customers • Increases discover • 27% buy 2+ items each month • 32% return to buy in the next month • 25% spend more than $4.99/month Increases customer reach Drives sales and revenue Customer loyalty The Power of Carrier Billing
- 21. 2020 May 2013 • Shows customers a higher level of quality • Your game stands out. • May have higher profile in • Distinguished logo • BlackBerry World Marketing • Social & Digital Media support • Direct Marketing support Built For BlackBerry ProgramBenefits
- 22. 2120 May 2013 • Genuine Entertainment Value • Built for BlackBerry form factor • Wisely use Processing, Memory and Battery power • Competitor port analysis • Free of malicious content • Provide a privacy policy Built for BlackBerry Selection Criteria
- 23. 2220 May 2013 On BlackBerry 10 BlackBerry World Will be the primary discovery vehicle for Applications on BB10 With BB10 peak and flow functionality App World will be a swipe away from the home screen Your app can be featured in Blackberry World and displayed in Grouped Banner 2 2 Feature Banner Grouped Banner
- 24. 2320 May 2013 Signup here for Unity Pro for BlackBerry 10 Open Beta developer.blackberry.com/games Send email to: cyoon@blackberry.com BlackBerry®Z10smartphone
Notes de l'éditeur
- How many of you think gamepads are over-rated and not very useful?How many of you have gamepads in your game?
- Strategy:Be the lowest cost platform for mobile app developmentAction:a) Support multiple open languages for developer to write appsb) Invest in 3rd party frameworks to accelerate app developmentPublish open source libraries to lower app dev costsProof Points:a) 5 open language dev support C++/QT Cascades, html 5 webworks, C/C++ Native, ActionScript Adobe AIR, Java Android Runtimeb) Sencha, jQuery Mobile, Dojo, Marmalade, Shiva3D, Unity, Appcelerator, Kony, Mippin, all committed to platformc) Massive open source files available at BlackBerry github – 56 separate projects and countingd) BlackBerry applications are the least expensive to develop, averaging just over $15,000. iOS applications cost 81% more to develop than BlackBerry applications. Because of BlackBerry 10's super open platform approach, it's reasonable to expect that BlackBerry 10 applications will continue to be the least expensive applications to develop.Open Source & Open StandardsOpen standards are core to the BlackBerry 10 platform and BlackBerry is committed to open source projects – libraries include bbUI, Ripple and BlackBerry WebWorks.Development Environment ChoiceDevelop using the environment you want – whether native C / C++, Android, Air or HTML 5 / WebWorks.Developer SupportEverything needed to design, develop, distribute, market and sell apps on Blackberry 10 – from developer-only devices, to events, code samples and documentation, to distribution, advertising and payment services.
- What gamepads are supported right now?The SteelSeries Free, the Gametel and the Wii RemoteNew controllers become available in system updates and your game will start receiving gamepad inputs from the new hardware. Because the Gamepad API is an abstraction above HID, and because we map each gamepad’s unique HID report format to the Gamepad API, you don’t need to write any code that’s specific to a single controller.The Gamepad API is integrated into the Screen library, the same library you are already using to handle touch, keyboard, and other input events. All users have to do is pair their device through the Bluetooth settings screen for it to start sending inputs to your game.
- Review payment scripting code here ?
- First look at some game pad code of Angry bots and explain what we did to modify itSwitch to big screen and show off playing Angry Bots with touch padTurn on Gamepad and show the switch to gamepad
- How many of the games are featured?How many top 20 in the other app markets?
- Based on data provided to end of March 2012Carriers who have launched BlackBerry App World Carrier Billing have seen significant benefits – in terms of revenue, as well as providing greater flexibility and enhanced customer experience to their customer base.Carrier Billing is increasingly important for DevelopersIn an average month, Customers using Carrier Billing:27% buy 2 or more items each month32% return to buy the next month 25% spend more than $4.99 per month14% growth in operator billing per quarter Over 30% of BlackBerry owners download at least one app per month. 27% of Carrier Billing users download 2+ paid items per month.