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Stop Rewarding Loyalty

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Will Lytle
Will Lytle
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Stop rewarding loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lifetime Distribution Players are increasingly difficult to hold on to, especially in a commoditised online market.
Revenue Distribution Revenues are inversely distributed throughout the player base (Pareto)
Rewards Distribution ,[object Object],[object Object],[object Object]
The current loyalty model ,[object Object],[object Object],[object Object]
Time limits ROI ,[object Object],[object Object],[object Object],[object Object],[object Object]
Proactive Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agile CRM Cycle Review Plan Act Collection and adjustment of ongoing data mining efforts Automated campaigns that are managed by intelligent process and well integrated tools. Review results real-time; improve Data and Campaign processes Good judgement comes from wisdom, but wisdom comes from bad judgement
Player development at Buzzluck.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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