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FOCUS GROUP RESEARCH METHOD

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Will Reid
Will Reid
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FOCUS GROUPS AS A RESEACH METHOD: Will Reid –LJMU Learning and Information Services Elena Zaitseva, Beth Mithcell -CETL
Introductions ,[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object]
The big fear..…? http:// www.youtube.com/watch?v =rLl7xZU3iXk
What is a focus group? ,[object Object],[object Object],[object Object]
When to use focus groups? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why use focus groups? ,[object Object],[object Object]
Why use focus groups? ,[object Object],[object Object],[object Object]
Benefits for participants ,[object Object],[object Object],[object Object],[object Object]
Drawbacks…. ,[object Object],[object Object],[object Object],[object Object]
How to attract participants ,[object Object],[object Object],[object Object]
What does facilitator need? ,[object Object],[object Object],[object Object],[object Object]
Organisational skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Rapport ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
After the Focus Group ,[object Object],[object Object]
Ethical considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object],[object Object]
FG Questions – for discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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FOCUS GROUP RESEARCH METHOD

  • 1. FOCUS GROUPS AS A RESEACH METHOD: Will Reid –LJMU Learning and Information Services Elena Zaitseva, Beth Mithcell -CETL
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  • 4. The big fear..…? http:// www.youtube.com/watch?v =rLl7xZU3iXk
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