Nội dung chia sẻ của Mr Nguyễn Minh Châu & Will lì tại Hội thảo "What's new on Digital Marketing" vào 23/08/2014

1. recent & coming changes in
Google AdWords

2. google’s new Enterprise-Class Tools
• More bulk action
• Automated bidding
• Advanced reporting – with Excel for AdWords
• “Your Own Lap”

3. shopping campaigns to replace PLA
campaigns in late august 2014
 Create product group
from AdWords using
data feed.
 Advanced
measurement
 Competitive
performance data
 Within AdWords API
https://www.youtube.com/watch?v=Rti9sQkTwMg&list=PLgH6uiP6MuLrkIeI4Qd0NNEycTEdY2xT2&index=1

4. apps promoted on google search,
gdn & youtube
 Google Search for App-Install
 Google Search for Re-Engagement
 YouTube TrueView for App Promotion

6. Đến 22/08/2014 , Facebook sở hữu
26,000,000
Người dùng Việt Nam

7. Trong đó:
0.0%
20.0%
40.0%
60.0%
13-17 18-24 25 - 34 35+
18.5%
45.9%
27.3%
8.3%

8. Về mobile:
19,200,000
(74%)
Smartphone/ tablet
owners
8,600,000
(33%)
Điện thoại khác

9. Biết rồi biết rồi, mà có tính năng gì mới
hônnnnnnnnnnnnn!

12. Về Facebook Ads

15. Pixel Helper

18. THANK YOU 
Q&A