Nội dung chia sẻ của Mr Lê Anh Tuấn tại Hội thảo "What's new on Digital Marketing" vào 23/08/2014

1. Aug 2014
TOP EMERGING DIGITAL MARKETING
TRENDS

2. Tự giới thiệu
• 7 năm trong ngành Digital marketing
• Chuyên sâu về Web Development, Social media, Search engine marketing,
Performance marketing
• Former Media Director at Climax Interactive
• Managing Director at Firstcom Digital
/anhlebksp
tuan.le@firstcom.vn
0937473976

3. Tổng quan về thị trường
Cơ hội lớn đến đâu

4. Internet, Mobile, Social đã trở thành thói
quen thiết yếu

5. Quy mô thị trường đã đủ lớn

6. Và liên tục tăng trưởng ngoạn mục

7. Người dùng thời đại mới
Phức tạp và khó tính

8. Connected World
Accessing Content, regardless ofTime, Place or Device

9. Complex buying journey

11. Một vài xu hướng nổi bật
2014  2016
Học hỏi từ các công ty tiên phong

12. 1. Everywhere commerce
ShoppingAnything,Anywhere,Anytime

13. 2. User generated content

14. #ShareACoke

15. #IceBucketChallenge

16. 3.Visual info-graphication
DiscoveryThrough Engaging Images
• 44% of online users are more likely to engage with brands that they
post pictures of in their online newsrooms, compared to other media
Source: ROI Research (2013)
• 70% of Pinterest users use the site for shopping inspiration
• There is a high correlation between pinning and subsequent
purchasing
Source: Harvard Business Review (2012)

17. 3.Visual info-graphicationCase Study

19. 4.Video sharing
Storytelling onYoutube and Beyond
• 500 years worth of time is spent on watchingYouTube every day
• 700 YouTube videos are shared onTwitter every minute
Source:MindJumpers (2013)
•AlthoughYouTube links are posted about 8 times more than Facebook videos, both
these options generate a similar number of Likes, Comments and Shares
Source:Socialbakers (2013)

21. 5. Performance marketing

22. 6. Remote concierge
A personal assistant for Mobile device
• 45 billion apps download as at end of 2012 generates revenue of $15 billion
• By 2016, the figures will rise to 305 billion apps and generating revenue of $74
billion
Source:Gartner (2012)
• From 2010 to 2011, the number of mobile retail apps increased by 350%
• In 2011, the average number of apps installed on each smartphone was 32. In 2012,
that number grew to 41
Source:www.trainfusion.com/mobile (2012)

24. 7. Social care

25. Thank you 
Q&A